Workshop 17 th Sept 2016: How to Successfully Link Research to Industry Dr. John Dinsmore Health Innovation Lead/Deputy Director Trinity Centre for Practice and Healthcare Innovation Date: 17/09/16 – ECDNS 2016 – Bern, Switzerland
What to Expect • When should you to link research to industry • How best to facilitate linking research to industry • Building a win-win-relationship – Speaking the language • Challenges/what to avoid when linking research to industry • Ethical Considerations of linking research to industry Trinity College Dublin, The University of Dublin
Trinity College Dublin, The University of Dublin
Trinity College Dublin, The University of Dublin
When should you link in with Industry Workshop, lecture etc. Consultancy H2020, Marie Curie, Industry Fellowships Direct Funding Trinity College Dublin, The University of Dublin
6 Trinity College Dublin, The University of Dublin
When to link in with Industry -EU 5. Be a named advisor to a WP/Consortia – Great for young researchers to understand the complexity of EU Calls 4. Collaborate on a Work Package (WP) – Support the writing and development with a WP leader – Great for gaining experience of designing research in a call 3. Lead a WP – With experience – Great to bring in your first proposal/research money and develop skill sets – Significant time involvement. 2. Be Invited to a winning consortia – All about your network but you should be at a level you can lead a WP. 1. Be a coordinator – Requires extensive experience of EU call and frameworks, networks (find a mentor!) – Tough role and very time consuming. Note: its about the team and best learning experience. 7 Trinity College Dublin, The University of Dublin
No specific formula for Engagement Trinity College Dublin, The University of Dublin
Trinity College Dublin, The University of Dublin
• Lock and Sustain 3 • Secure formal grant Onwards • Sustain relationships • Look at additional funding avenues including direct industry funding (can happen at stage one but less of a collaborative model). • Collaboration - Needs driven by you! 2 • Work on active programme/grant within 6 months of initial engagement. • Be prepared (e.g. having proposals ready for legal teams weeks before deadline), be patient and be flexible – Troubleshoot on the move! 6-12 months • Engagement - First impressions count! 1 • Clear proposition – sell reason for engagement E.g. H2020- PHC25 • Small focused meetings – Up to three people • Keep SHORT and to the point and Follow up soon after with concrete actions Trinity College Dublin, The University of Dublin
Network Network Network! VITAL IN EU GRANTS and Consortia Building 1. Get out there – it will not happen from the desk! 2. Build on multiple levels – Academic/research, SME’s, Multi-Nationals, Policy makers, services, patient/user advocacy groups, clinicians, NCPs, EU Consultants. 3. Unfortunately good networking costs money ! 4. Be focused: Understand the calls and what you can bring to the table! 5. Be flexible to ideas and consortia: Serendipity is a wonderful thing! 6. Be Visible! Attend events such as: - National – Enterprise Events/H2020 - EU – Commission related events e.g. ES:GC Trinity College Dublin, The University of Dublin
Network Online! EU NETWORKS: http://www.cost.eu http://www.fitforhealth.eu http://www.ec.europa.eu/research/ Be an Expert: http://ec.europa.eu/programmes/horizon2020/en/experts Trinity College Dublin, The University of Dublin
Promote Yourself! Trinity College Dublin, The University of Dublin
Use Supports Available 1. Within College – RPO’s 2. Nationally - National Contact Points (e.g. HRB and Enterprise Ireland) 3. EU – Organisations such as run many workshops with Universities: - Hyperion: http://www.hyperion.ie - Intelligence in Science: http://www.iscintelligence.com - Yellow Research: http://www.yellowresearch.nl - Kwintessence: http://www.kwintessence.eu And call helpdesks/research enquiry services. 4. Coordinating grants in your national region? - EI, Innovate UK - Consultancy, support and organise workshops! 5. Mentors are crucial – within the consortia/University 14 Trinity College Dublin, The University of Dublin
LETS FOCUS ON YOU! Trinity College Dublin, The University of Dublin
Traits a GREAT Researcher needs to get funding The Ability to talk and write clearly The power Leadership of Skills persuasion Trinity College Dublin, The University of Dublin
Clear, Persuasive, Leadership • Focus on the Facts - Important of have up to date key facts and figures from strong market and policy reports (e.g. EU Action Plans, Frost & Sullivan, PWC). • Need to identify key market drivers and challenges: How do you align with drivers and overcome challenges? - Sell as a business plan! • Avoid Waffle – Every line counts avoid generic statements. • Identify clearly the relevant stakeholders who will benefit from the proposal. • Keep it realistic in terms of what can be achieved • Need to show transferability: how outcomes will be transferred • Name specifically where outputs from the study will be disseminated/exploited? • Show TRL Levels for outputs Trinity College Dublin, The University of Dublin
8 Key EU Market Drivers 1. Move to Home Based Self-Care – empowerment and ownership of health 2. Need for Flexible and Efficient Workflow Management - Moves towards a patient servicing work environment is expected to drive integration. 3. Growth in Big Data and Cloud Technology - limited, yet holds immense promise. 4. Demand for Accountable Care - tracking accountability will remain high. 5. Demand for coverage across care continuum - in its infancy and lack wide spread adoption 6. Growth in the Internet of Things (IoT) - e.g. ‘US 13% of consumers are predicted to own an in-home IoT device by the end of 2015 (EPRS, 2015). 7. Need for Social Integration - Potential long-term market driver, as global trends such as connected health grow as demand and cost for home/community health increases. 8. Growth in Wearables - The second key technology outlined by EPRS (2015) Trinity College Dublin, The University of Dublin
2 Key Steps for Preparing Your Pitch To Industry TAKE OUT YOUR WORKSHEETS Step 1: Identifying your USP Step 2: Selling a Strong Research Proposal Trinity College Dublin, The University of Dublin
Step 1: Your Unique Research Selling Point Unique Selling Points - Group: 1. Focus on Nursing, Midwifery, Allied Health Professional and Psychological disciplines 2. Bring knowledge of patient care, management and service delivery 3. Access to patient, clinical partners, trial sites USP’s individual: 1. Behavioural change in chronic disease management 2. Action research methodology approaches to tech design 3. Understanding of measurement outcomes to aid user centric design approaches to tech development. This will help IDENTIFY AND BUILD your tailored network Trinity College Dublin, The University of Dublin
Worksheet Task 1 Trinity College Dublin, The University of Dublin
Adapting Your Skills to an Industry Need http://www.youtube.com/watch?v=Qe1 0ExwzCqk Now you have defined your USP Q) If Google came asking to use Project Tango in healthcare, in a hospital for example How would you advise them based on your background and skills? Quick breakup into groups of 5 and Discuss Trinity College Dublin, The University of Dublin
Bringing a Need to Industry = Creating Impact: 1.Improve the competitiveness of the EU on multiple levels in a global market: research, industry etc. 2.Improve the occupational skill sets, enhance employment opportunities etc. 3.Show a proposal that can be realistically applied to the EU context as well as be sustained and scaled globally. Trinity College Dublin, The University of Dublin
Addressing Impact Need a clear business proposition addressing; – Competitive analysis & Market size. – Market analysis and value proposition – Cost benefit analysis, business and commercial development strategies. – Industry partner benefits from the commericalisation of proposal IP – That academic publications can still proceed were needed – You can research on IP – Non commerical use Trinity College Dublin, The University of Dublin
Worksheet Task 2 Trinity College Dublin, The University of Dublin
Step 2: Selling a Strong Research Proposal Write down a the most important research idea or project you are working on or want to work on 1. Why bother ? - This will be all about the lack of skill in Europe for this industry or the societal challenge you are addressing. What already available isn’t good enough etc. Facts and figures are very important 2. Is it a European/global priority? Background to your work 3. Is the solution already available? What is the difference between what you are doing and what is already out there. Where exactly is the innovation? 4. What would happen if you weren’t funded or supported by Industry? 5. Why are you the best person or people for the work? Trinity College Dublin, The University of Dublin
Recommend
More recommend
