WIN INE. E. A CU CULTURE URE OF OF MO MODERA ERATIO TION A - PowerPoint PPT Presentation

WIN INE. E. A CU CULTURE URE OF OF MO MODERA ERATIO TION A WINE SECTOR SOCIAL RESPONSIBILITY PROGRAM FEDER DERATION ION INTER ERNA NATIO IONALE NALE DES CONFR FRÉRIES ÉRIES BACHIQUES ES ASSEM EMBLÉE LÉE GÉNÉRA RALE LE ORDINA NAIRE RE | PARIS S | 3 FEVRI RIER ER 2018

TRANSPAR ARENCY ENCY George ge Sandeman eman Board Member at Sogrape Vinhos - responsible for • Government Affairs Chanceler Confraria do Vinho do Porto • President WINE IN MODERATION aislb (NGO) • Wine Consumer • WINE. A CULTURE OF MODERATION 2

THE CULTU TURE RE OF WINE • Wine is integral to many lifestyles and ION cultures across Europe and the world; IGIO RELIG • Wine brings an invaluable social, cultural, agricultural, environmental and economic contribution to regions and countries; FOOD • Wine is associated with religion, with gastronomy and with enjoyment and pleasure. • The vast majority of consumers enjoy wine SURE RE in moderation, while a minority misuse PLEASU alcoholic beverages in way that is harmful to themselves and others. WINE. A CULTURE OF MODERATION 4

THE CULTU TURE RE OF WINE Antioxidants Alcohol WINE. A CULTURE OF MODERATION

POLITI TICAL CAL ENVIRON ONMEN ENT Alcohol is on the political agenda - global, regional and national • A constant pressure from countries with restrictive alcohol policies • (due to cultural, social and religious forces) as well as NGOs; Strong pressure to apply same measures as tobacco to alcohol (tax, • restrictions and prohibition) Little distinction between “moderate consumption” and “abuse”. • WINE. A CULTURE OF MODERATION 6

SOCIAL AL RESPON ONSI SIBILIT BILITY Wi Wine ne in in Mode oderatio ion is is the he so socia cial respon sponsi sibi bili lity mov ovem emen ent of of the he wi wine sec sector or - committed to reducing alcohol related harm from misuse and abuse of wine and other alcoholic beverages and encourage a cultural change in the way people approach alcohol. The he WIM WIM obj objectiv ective is is to to defend defend the le legitima itimate pl place ace of of wine wi in in socie society, assuring a socio-economic environment which allows the sustainable development of responsible businesses. WINE. A CULTURE OF MODERATION 7

SOCIAL AL RESPON ONSI SIBILIT BILITY wine communi nitie ies, , viti-vi vinic nicult ulture, e, landscape dscape, , , Confrér érie ies s Bachiq iques es rural al envir ironm nmen ent, medit iterran anean ean diet and cult lture e touris ism, enotouris ism, , gastron onom omy moderat ate e & responsible nsible wine drin inking king WINE. A CULTURE OF MODERATION

WIM C COMMITME TMENT NT WINE COMMU MUNICA ICATION ION “ ART DE VIVRE” WINE INFORMA FORMATION ION COUN UNCIL IL STANDARD RDS S EDUCATION ION PROGRA RAMS MS Self-regulation of Sharing “Best Practices” Education and Advertising and and Scientific Evidence information Marketing WINE. A CULTURE OF MODERATION 9

WIM C COMMITME TMENT NT *Memebrship at November 2017

WIM C COMMITME TMENT NT WINE. A CULTURE OF MODERATION 11

“ART DE VIVRE” - EDUCATIO ION PROGRAMS UNDERST STAND NDIN ING G ALCOHOL OHOL - DRINKIN ING G PATTERNS NS - GUIDELI LINES ES FOR LOW RISK WINE. A CULTURE OF MODERATION 12

UNDERST STAND NDIN ING G ALCOHOL OHOL Blessed d Red Wine Resea search ch indic icates es that t moder derate consumpt nsumption ion can have healt lth h benefits nefits for specif ecific ic group ups Cardiovascular Alzheimer Bad Cholesterol Disease can slow aging reduces LDL Gall Stones diminishes risk of brain cells reduces incidence RELATIVE RISK Prostrate Cancer Rheumatoid Arteritis can reduce risk reduces incidence by 50% incidence Alcohol hol Antio tioxid idant ants Source ce: ) GRAMS OF ALCOHOL PER DAY WINE. A CULTURE OF MODERATION 13

UNDERST STAND NDIN ING G ALCOHOL OHOL ALCOHOL PASSES THROUGH THE GASTRIC TISSUE AND ENTERS THE 5% BLOODSTREAM Mouth & Esophagus Blood The organism eliminates Stomach ch 0,10 10 g/l of alcohol per hour. 20% Stomach 75% THERE IS NO WAY TO ACCELE LERATE THIS IS PROC OCESS SS Intestine Alcoho hol WINE. A CULTURE OF MODERATION 14

UNDERST STAND NDIN ING G ALCOHOL OHOL RISKS S OF ABUSIVE IVE CONSUM UMPTI TION ON IMMEDIATE FUTURE Alcohol Dependence • Fatal road accidents • Hypertension, Arrhythmias • Domestic Violence / Non- • Alcoholic hepatitis, cirrhosis • consensual sex Various types of cancer • Loss of productivity / • Neurological disorders • absenteeism Anemia • Difficulty learning • Fetal Alcohol Syndrome • Unprotected sex • Gastritis, ulcers • Impotence, Infertility • Depression, anxiety • WINE. A CULTURE OF MODERATION 15

DRINKIN ING G PATTERNS ADULT PER CAPITA CONSUMPTIO PTION N ( pure alcohol per person per year – incl. unrecorded consumption ) Consump mption per r capi pita a (litres es) <2.50 2.50-4.99 5.00-7.49 7.50-9.99 10.00-12.49 ≥12.50 Source ce: World Health Organization (2011) Information not available Not applicable WINE. A CULTURE OF MODERATION 16

DRINKIN ING G PATTERNS DRINKS NKS PER OCCASIO ION Consump mption Patter erns s 1.00-2.00 2.00-2.50 2.50-3.00 3.00-4.00 Source ce: World Health Organization (2005) Note: No updated WHO information (2015) WINE. A CULTURE OF MODERATION 17

DRINKIN ING G PATTERNS GLOBAL L RISK K SCORE E (RANKIN NKING G LESS SSER ER TO GREATER ER ) ( 15+years ) 2010 Drinki nking ng patterns rns Least risky ky drinking ng pattern n Data not available Source ce: World Health Organization (2014) Source ce: World Health Organization (2014) Most risky ky Not applicable drinki king pattern WINE. A CULTURE OF MODERATION 18

GUIDELI LINES ES FOR LOW RISK CONSUM UMPTI TION ON * 2 Up to 2 2 drink ink units per day y for women n 3 Up to 3 3 drink ink units per day y for men Neve ver more than 4 d drin ink units s on a a s special cial 4 occasi sion 0 1 o or 2 2 times s a we week abstain ain from drink inking ing alco cohol hol * The e World ld Health lth Organiz nization tion advise ses s that t ther ere e is no safe level el of alcohol ohol consumptio nsumption, n, and recommen ommends ds to tota tal l abstine tinence. nce. WINE. A CULTURE OF MODERATION 19

APPRECI CIATE TE RESPONSIB SIBLY In c certai ain situat atio ions s and among g particul icular ar populatio ulation n groups, ps, alcoholic holic beve verage ages s should ld be avo void ided ed : • Wine consumption requires maturity: underage individuals should not drink; • Pregnant women should avoid consumption of alcoholic beverages; • Avoid drinking if you drive and - in any case - never exceed the Blood Alcohol Concentration (BAC) as legally defined in the national drink driving laws. You should always consult your physician or family doctor if you have any doubts related to your drinking patterns and your health. WINE. A CULTURE OF MODERATION 21

ENJOY Y IN MO MODERATIO ION Enjoy y yo your wine e to th the f full lles est Understand the wine you drink: • knowing where its unique character comes from makes drinking the more pleasurable. Drink slowly: take the time to savour • the wine’s distinctive taste. Accompany wine with good food: • alongside a glass of water. Appreciate wine with good • company, friends and family. Be sensible, avoid excess. • WINE. A CULTURE OF MODERATION 22