Why Travelers Ignore DMO websites Amrita Gurney | Kansas Tourism Conference 2017
In today’s session: 1. The modern day traveler 2. 7 most common issues with DMO websites 3. How to make your DMO website appealing to today's travelers
The visual marketing platform loved by over 250 DMOs
The modern-day traveler
A typical traveler visits 34 websites as part of their planning process. Source: Clayton Reid, CEO, MMGY Global
Today’s travelers are visual decision-makers
“Honestly, if there aren’t pictures, I don’t even begin to consider it…”
Prefer experiences over ownership
Sharing experiences over social media
2/3 of consumers rely on UGC to make a purchase decision
65% of consumers trust word of mouth on the web more than content produced by advertisers.
Expect personalization
74% of customers are frustrated that web content doesn’t map to their interest. – Nielson
How to make your website engaging
1 | Make an amazing first impression
2 | Embrace your brand story
3 | Update your visuals regularly
4 | Show real-time information
5 | Serve niche interests
6 | Offer a personalized experience
7 | Connection visuals with actionable information
8 | Use social, search and paid media to drive people to your site
Visually engaging websites typically result in: 30% 4x lower bounce rate time on site
Visuals tells the story of your destination
Questions? Get in touch at: amrita@crowdriff.com Twitter: @amritagurney
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