Why person centred communication matters to patients & families Susan Biggar 22 September 2017
Last-resort creative communicating? • https://www.youtube.com/watch?v=pN0Y2EZuv TU
What did Will Reid do? Considered how his Reflected on what wasn’t working teens think Asked : ‘How can I Stepped into their world reach them?’ Developed a communications strategy
His communications strategy
Time for creative communicating
Today • Does great communication really matter to patients and families? • Some thoughts on great communication: Listen Environment Audience What matters to them: person centred care
We do not see things as they are, we see them as we are.’ — Anais Nin
The view from over here…
Great communication with patients and families
Help is on the way…
What the NUM did well • Listened (gave me a voice) • Asked questions (got the bigger picture) • Considered our situation (stress levels) • Gauged the risk (minimal) • Took action to solve the problem (antibiotics)
Does communication really matter?
Absence of good communication… has consequences ‘ When you had important questions to ask a doctor, did they answer in a way you could understand?’ Only 66% of Aboriginal patients said ‘Yes, always.’ Bureau of Health Information, Hospital care for Aboriginal people , 2016.
Remember the environment. It’s a little intimidating for us
Impact of the environment – for patients and families • Hospitals are highly unsettled, high stress environments • Ward can be new and overwhelming environment for patients & families • Particularly true for the young and the old • Red-letter-day vs. another day at the office
Know your audience
‘Know’ us: As individuals • Ask – Again and again (rather than assume). • Listen – Well.
Know what matters: Broadly • Person centred care: Respect & dignity Shared information Participation (Collaboration)
Respect Respect our knowledge & experience. Don’t expect it to be the same as yours.
Shared information • Please speak to me in a language I understand • Nodding my head doesn’t mean I understand • ‘Hoping’ I understand isn’t a plan (even if we’re both hoping for it!) • A translator could make all the difference (for both of us)
Participation • Is a fundamental human right • Cannot happen without listening
Listen, listen, listen.
Thank you. Susan Biggar @susanbbiggar s.biggar@bigpond.com www.susanbiggar.com
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