Who will win this game? by Isabela Ledo Presentation Content . - PowerPoint PPT Presentation

Image by Laboratório de Cartografi as Insurgentes Rio de Janeiro 2016 Olympics exploring tensions between global and local demands or Who will win this game? by Isabela Ledo

Presentation Content . Introduction to the theme: Pros & Cons of hosting the Olympics . Analysis of Rio 2016 Urban & Environmental Legacy Plan . Vila Autódromo Community: a case study . State of affairs . Conclusions

Olympic Charter In force as from 7 July 2007 7. to encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women; 8. to lead the fight against doping in sport; 9. to encourage and support measures protecting the health of athletes; 10. to oppose any political or commercial abuse of sport and athletes; 11. to encourage and support the efforts of sports organisations and public authorities to provide for the social and professional future of athletes; 12. to encourage and support the development of sport for all; 13. to encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly; 14. to promote a positive legacy from the Olympic Games to the host cities and host countries; 15. to encourage and support initiatives blending sport with culture and education; 16. to encourage and support the activities of the International Olympic Academy (“IOA”) and other institutions which dedicate themselves to Olympic education. 15

Sydney 2000 Beijing 2008 source: IOC, 2010 Venues reuse Mobility upgrade Positive Urban Legacy Barcelona 1992 Atlanta 1996 Athens 2004 Mobility upgrade Venues reuse Mobility upgrade Environment Venues reuse Venues reuse Environment Venues reuse preservation preservation Environment Urban Environment preservation regeneration Urban preservation projects regeneration Urban projects regeneration projects ‘As every host city is different and has different priorities, the IOC encourages each one to refl ect on its own goals right from the beginning of the bid process and to look at how the Games can be a catalyst for development.’ ( , 2010) www.barcelonaphotoblog.com

BEFORE AFTER Negative Urban Legacy Direct displacement of Indirect displacement low-income inhabitants of low-income inhabitants Shortage of investments in local Under use of Olympic needs infrastructure Increase of government’s debits/ Increase of taxes and living costs www.chinadaily.com.cn/china

available at: www.rio.rj.gov.br/web/smu/ Urban and Environmental Legacy Plan (UELP) Olympics Rio 2016 Lei Complementar n.º 111 de 1º de fevereiro de 2011. Dispõe sobre a Política Urbana e Ambiental do Município, institui o Plano Diretor de Desenvolvimento Urbano Sustentável do Município do Rio de Janeiro e dá outras providências. Autor: Poder Executivo O PREFEITO DA CIDADE DO RIO DE JANEIRO, faço saber que a Câmara Municipal decreta e eu sanciono a seguinte Lei Complementar: TÍTULO I + DA POLÍTICA URBANA E AMBIENTAL Art. 1º Esta Lei Complementar dispõe sobre a política urbana e ambiental e institui o Plano Diretor de Desenvolvimento Urbano Sustentável do Município do Rio de Janeiro. Parágrafo único. O Plano Diretor da Cidade do Rio de Janeiro será avaliado a cada cinco anos e revisto a cada dez anos. CAPÍTULO I DOS PRINCÍPIOS E DIRETRIZES DA POLÍTICA URBANA DO MUNICÍPIO Art. 2º A política urbana será formulada e implementada com base nos seguintes princípios: I - desenvolvimento sustentável, de forma a promover o desenvolvimento econômico, a preservação ambiental e a equidade social; II - função social da cidade e da propriedade urbana; III - valorização, proteção e uso sustentável do meio ambiente, da paisagem e do patrimônio natural, cultural, histórico e arqueológico no processo de desenvolvimento da Cidade; IV - universalização do acesso à infraestrutura e os serviços urbanos; V - democracia participativa, de forma a se promover ampla participação social; VI -.universalização do acesso à terra e à moradia regular digna; VII.- a universalização a acessibilidade para pessoas com deficiência de qualquer natureza; VIII.- planejamento contínuo integrado das ações governamentais, visando a eficácia, a eficiência e a otimização dos serviços públicos, e o controle de gastos, utilizando-se os dados obtidos pela aplicação de uma política de informação; IX - garantia de qualidade da ambiência urbana como resultado do processo de planejamento e ordenação do território municipal; X - articulação de políticas públicas de ordenamento, planejamento e gestão territorial municipal; XI - integração de políticas públicas municipais entendendo o município como cidade pólo da região metropolitana; XII - cooperação entre os governos nas suas diversas instâncias, a iniciativa privada e os demais setores da sociedade no processo de urbanização em atendimento ao interesse social.

Urban and Environmental Legacy Plan (UELP) Olympics Rio 2016 ‘The Legacy Plan, made of a set of interconnected propositions for urban and environmental development, has as goals: - the environmental protection, - the social inclusion, - the attraction of investments and - the improvement of urban mobility, accessibility and distribution of public services, aiming at raising the population’s life quality.’ (source: UELP, 2008)

URBAN LEGACY / CONVERGENCES Goals Games Candidature File Rio de Janeiro Master Plan Accommodations/ Olympic, Referee & Media Housing deficit decrease, housing production Housing Villages, supporting hotels stimulus, development of housing in central districts Urban Transportation Accessibility to the Olympic Urban Transport Master Plan: Venues Transport system rationalization & investments in road infrastructure and public transport Sanitation & Environmental sustainability: Universal sanitation, pollution control, Environment minimum impact on natural environmental heritage protection, forestation environment increase City Appreciation Focus on the environment and Focus on the natural and cultural heritage landscape appreciation, on protection and in a more just and balanced environment protection and on distribution of urbanization benefits social inclusion Source: www.rio2016.org / translation by author

URBAN LEGACY / CONVERGENCES Goals Games Candidature File Rio de Janeiro Master Plan Accommodations/ Olympic, Referee & Media Housing deficit decrease, housing production Housing Villages, supporting hotels stimulus, development of housing in central districts Rio de Janeiro city housing defi cit in 2009: (source: Observatório das Metrópoles) 136.345 dwellings Number of rooms to be constructed for the ‘Olympic Family’ in 2016: (source: Rio2016 Candidature Files) ca. 24.000 rooms 12.000 2-rooms dwellings 8.8% of the total housing defi cit

esporte.uol.com.br blogs.lancenet.com.br OLYMPIC/ATHLETES’ VILLAGE MEDIA & REFEREE VILLAGES Barra da Tijuca Centro -Harbour District 3.528 dwellings 10.600 rooms Hotels/Apart-hotels/ Temporary Hotels/Housing In 2007, 89,4% of the housing defi cit in Brazil was concentrated among the country’s poorest inhabitants (0-3 SM) (source: FJP/CEI, 2009)

PAC/FAVELA-BAIRRO/PRO-MORADIA/MORAR CARIOCA change the m (source: UELP, 2008)

PAC/FAVELA-BAIRRO/PRO-MORADIA/MORAR CARIOCA NOVAS ALTERNATIVAS (source: UELP, 2008)

PAC/FAVELA-BAIRRO/PRO-MORADIA/MORAR CARIOCA NOVAS ALTERNATIVAS NEW SOCIAL HOUSING (source: UELP, 2008)

URBAN LEGACY / CONVERGENCES Goals Games Candidature File Rio de Janeiro Master Plan Accommodations/ Olympic, Referee & Media Housing deficit decrease, housing production Housing Villages, supporting hotels stimulus, development of housing in central districts AUG 2011 R$ 5.798,00 City Centre 162% AUG 2008 R$ 2.210,00 AUG 2011 R$ 2.576,00 Rio Suburbs AUG 2008 R$ 1.306,00 97% source: FIPE/ZAP

City Appreciation Focus on the environment and Focus on the natural and cultural heritage landscape appreciation, on protection and in a more just and balanced environment protection and on distribution of urbanization benefits social inclusion Rio 2016 Olympics Concept Map source: Rio 2016 Candidature Files, 2008 Barra da Tijuca Cluster ‘The Heart of the Games’ source: Rio 2016 Candidature Files

Rio 2016 Olympics Concept Map source: Rio 2016 Candidature Files, 2008 source: Armazém de Dados source: Rio de Janeiro Master Plan, 2011 source: ADEMI

VILA AUTÓDROMO Barra da Tijuca, RJ case study source: AMPVA

source: Rio 2016 Candidature Files OLYMPIC PARK ATHLETES’ VILLAGE VILA AUTÓDROMO

Rio 2016 Legacy Plan UELP Plan Barra da Tijuca source: UELP, 2008 Situation today

GLOBAL Olympic Games Global connectivity (long distance/high speed) Global investments LOCAL (global market) Global image Vila Autódromo (Global City) Local connectivity (short distance/low speed) Local investments (education, health, security, etc.) Local image (local identity)

HD.1.4 Relocation special Relocation of families living in areas with geotechnical and environmental risks or actions in areas of public interventions. It includes the physical & social cadastre and support to the families and the construction of social housing when necessary. Source: www.rio2016.org (translation by author) area for resettlement

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