Who is W. Laird Hamberlin April 1 st , 2019 1 Confidential & Proprietary
Overview • William Laird Hamberlin • May 23, 1965 • Born in Yazoo City, Mississippi – Alums include: Zig Ziglar, Fletcher Cox, Haley Barbour, Jerry Clower • Boy Scouts of America – Eagle Scout • Member of SCI since 1987 • 10 Animals away from earning the WHA Ring • Mississippi State University – Football & Baseball • Delta State University – Member of 2 National Championship Cheerleading Squads • Delta State University – Alums include: *David P. Abney, Current Chairman and CEO of UPS *Walter W. Bettinger II, Chairman and CEO of Charles Schwab Corporation Confidential & Proprietary 2
Family Life Wife of 31 Years - Katie Giardina Hamberlin Confidential & Proprietary 3
Family Life • Sons *William (eldest, far right) *Hunter (middle, between Katie and Will) *Walker (youngest, next to Laird) Confidential & Proprietary 4
Family Life • Four-legged Children Georgia (left) White Lab Gauge (right) Black Lab Confidential & Proprietary 5
Hobbies and Pastimes Confidential & Proprietary 6
Leadership History Confidential & Proprietary 7
My View of SCI Confidential & Proprietary 8
Organizational Pillars Membership : Advocacy : Convention : Confidential & Proprietary 9
We are a membership based organization We need members in order to survive. Treat every member as if they are gold. If we don’t have members, we are not needed. It’s easier and cheaper to keep a member than to find a new one. Ask yourself everyday, what is our value proposition for a member to stay an SCI member. In layman’s term’s why be an SCI member. If we are not working toward that goal, then we need to refocus our energies. Confidential & Proprietary 10
Membership We don’t have a recruitment issue, We have a retention issue… (Remember comment about it’s easier and cheaper to keep a customer than find a new one.) Confidential & Proprietary 11
Value Proposition to our Members Cost is something viewed in the absence of value. and Cost is only a factor in the absence of value. Key word – VALUE What is the value of SCI to our members Confidential & Proprietary 12
Our Direction for the Future We Must Rethink How We Will Service Our Current and New Members While Growing the Organization and Revenues. We Must Do This While Expanding Our Areas of Influence Within the Industry thru Timely, Accurate and Effective Communication While Controlling Expenses. We Must Maintain Our Leadership Position in ALL Areas Within the Hunting Industry. Confidential & Proprietary 13
Growing Pains effect all organizations… It’s how you respond that matters…. Confidential & Proprietary 14
88% of the Fortune 500 firms that existed in 1955 are gone 1.Blockbuster (1985-2010) *84K employees, 9k+ stores *In 2000, Netflix offered $50M. Blockbuster CEO said no, Netflix was too much of ‘niche’ play *Netflix now has 150M Subscribers and over $11B in revenue 2.Kodak (1889-2012) 3.Polaroid (1937-2001) *Underestimated the digital age 4.Toys R Us (1948-2017) 5.Pam AM (1927-1991) 6.Borders (1971–2011) 7.Pets.com (1998-2000) 8.Tower Records (1960-2004) 9.Compaq (1982-2002) 10.Automobile Companies… Confidential & Proprietary 15
Growing Pains (SWOT) Strengths Weaknesses 1. Brand Awareness 1. IT/Website/Social Media 2. Industry Leader 2. Membership Growth 3. Advocacy 3. Convention/Location/Attendance • What Are They? • How Do We Fix Them? Threats Opportunities 1. Convention Attendance 1. Competition 2. Membership Growth 2. Trade Shows / Copycats 3. Inability to convince younger 3. Marketing/Media people the positive message 4. Other Revenue Sources that hunting is conservation 4. Animal Rights Activists - PETA Confidential & Proprietary 16
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Make “First for Hunters” a Reality This organization is no longer a rich member’s club who only cares about hunting record book exotic animals from far away locations. We need the local deer, rabbit, duck, quail, turkey, elk, etc. hunters for a variety of reasons. We need to convince this mass of potential members/hunters that an attack on elephant hunting, lion hunting, etc. is just a start. Ultimately, the Animal Rights Activists will be coming for all hunting. Confidential & Proprietary 18
Win the Day Confidential & Proprietary 19
Teamwork & Goal Setting Confidential & Proprietary 20
Get On The Bus! We Want: • The Right People… • On the Right Bus… • In the Right Seats… • Going in the Right Direction… TOGETHER! Confidential & Proprietary 21
Question? 22 Confidential & Proprietary
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