WHAT WILL WE TALK ABOUT? Why your presentation sucks YOUR Its all - PDF document

4/10/2013 WHAT WILL WE TALK ABOUT? Why your presentation sucks YOUR It’s all about you! PRESENTATION Classic blunders SUCKS. Make your HERE’S WHY... presentation CRAP Approximately We’ve all been there... 20,800 PowerPoint presentations are given every minute around the world... and the vast majority of them suck. 1

4/10/2013 Don’t blame PowerPoint, Keynote, It’s the Prezi, etc. speaker who sucks. These are just a tools. Presentations are about communication! We want you to not If you want to suck. show me facts and figures send me a report. 2

4/10/2013 How do you fix it? Why your presentation sucks... Organization Lack of proper preparation No practice Meaning Too much info Practice Story? Bad visuals Support materials No CRAP Framing Information Message Triangle What is it? What are we doing? How will this help people? Get organized and plan ahead. Have a system for gathering your ideas. ‐ Jesse Desjardins 3

4/10/2013 Note – A one hour presentation should take around 30 hours of preparation. Framing Information SOURCE: Escape from the Ivory Tower “If you want me to Practice speak for an hour, I am ready today. If you want me to Practice speak for 10 minutes, it will take me two weeks to Practice prepare.” ‐ Mark Twain 4

4/10/2013 BODY LANGUAGE Hands Absolutely Posture no “lasers” Eyes allowed Walking This includes lasers on sharks... Did I mention “Practice”? Try it our in front of others WHAT TO WEAR? 5

4/10/2013 Own the stage – Try it out in front of a make it yours. mirror! We all love a good story! The human brain is hard ‐ wired to respond to a story. Tooby and Cosmides, 2001 6

4/10/2013 Tell a story Keep it short. Tell them what you’re going to tell them Tell them Tell them what you told them Ernest Hemingway Challenged to For sale: write a six word baby shoes, story... never used. 7

4/10/2013 Make them the hero of your story “PowerPoint would have been a useful presentation tool prior to the 1930 ′ s when people were still amazed by anything big on a screen. Just throw up a PowerPoint, when people are sleeping they can’t tell how stupid you really are.” ‐ Tom Demerly 8

4/10/2013 If they are The slides staring at are an aid ‐ the slide they are Not a not listening crutch. to you. Don’t fall for the classic blunders The most famous of which is "never get involved in a land war in Asia,"... YOU are the presentation. 9

4/10/2013 Too much info ‐ Might as well just Don’t spoon hand them your feed them. presentation and then sit down. 10

4/10/2013 Size Matters. If you’re going to show something – show it! Don’t just read your slides. 11

4/10/2013 You know what I’m talking about... Bullets • There are • haven’t taken • folks who • the time • will read every • to • bullet point • prepare or • on • practice • their slides • their • because they Three to six– • presentation no more Doont forgit to Review Existing Training Materials speel chek!  Develop structured courseware review protocols to ensure consistency in the review and analysis of existing materials • Determine the extent to which training adheres to accepted Instructional Systems Design principles • Identify mechanisms used to ensure accuracy and currency of information • Review previous course evaluations and feedback • Gather data on training implementation challenges • Map out all training methodologies currently used to teach various aspects of the courses • Compile, review, and analyze lessons learned from Hurricane Katrina, trends and new regulations to determine additional training needs • Determine how to incorporate modifications and new guidance such as NIMS into training • NIMS provides the framework for incident management regardless of cause, size, location, or complexity • Serves as the basis for NRF • Incorporate NIMS information in the materials, at a level of detail appropriate for the topic and audience 47 12

4/10/2013 Interesting visuals can help make your presentation memorable and fun Corbis.com iStockphoto.com 123rf.com Visuals Compfight.com A good visual can help you tell your story About stock photos... If you’re still using Microsoft clip art just give up now because there’s no hope for you. 13

4/10/2013 About stock photos... Real Estate What’s CRAP? Your slides C ontrast should be R epetition covered A lignment by CRAP P roximity 14

4/10/2013 Disclaimer Use Highest Contrast For Visual Clarity Not GOOD CRAP will not guarantee perfect presentations Can You Read This? Can You Read This? Some CRAP is better than no CRAP Can You Read This? Can You Read This? Not an expert ‐ but I know CRAP when I see it Can You Read This? Recommend: The Non ‐ Designer’s Design Book by Robin Williams (no, not that Robin Williams) Use Highest Contrast For Visual Clarity Repeat After Me: Repetition Is Good Not GOOD GOOD Not GOOD Alliteration Can You Read This? Can You Read This? • Peter Piper picked a peck of pickled peppers • She sells sea shells by the sea shore Can You Read This? Can You Read This? Onomatopoeia Can You Read This? Can You Read This? • Doki doki • brekekekex koax koax Assonance Can You Read This? Can You Read This? • That solitude which suits abstruser Can You Read This? Can You Read This? musings. • Dead in da middle of little Italy, little did we know that we riddled some middle men who didn't do diddily. 15

4/10/2013 Repeat After Me: Repetition Is Good Visually Aligned = Mentally Aligned Not GOOD GOOD Not GOOD Alliteration Alliteration Where do I belong? Where do I belong? Alliteration •Peter Piper picked a peck of pickled peppers • Peter Piper picked a peck of pickled peppers •She sells sea shells by the sea shore • She sells sea shells by the sea shore Where do I belong? Where do I belong? Onomatopoeia Onomatopoeia Onomatopoeia • Doki doki Where do I belong? Where do I belong? •Doki doki • brekekekex koax koax •brekekekex koax koax Assonance Where do I belong? Where do I belong? Assonance Assonance • That solitude which suits abstruser musings. •That solitude which suits abstruser musings Where do I belong? Where do I belong? • Dead in da middle of little Italy, little •Dead in da middle of little Italy, little did we did we know that we riddled some know that we riddled some middle men who middle men who didn't do diddily. didn't do diddily Visually Aligned = Mentally Aligned Proximity Promotes Perception Not GOOD GOOD Not GOOD Alliteration Where do I belong? Where do I belong? Home sweet home. Home sweet home. Repetition of a leading consonant sound Where do I belong? Where do I belong? Onomatopoeia Home sweet home. Where do I belong? Where do I belong? Imitating the sound described Home sweet home. Where do I belong? Where do I belong? Assonance Home sweet home. Where do I belong? Where do I belong? Repetition of vowel sounds to create internal rhyming 16

4/10/2013 Proximity Promotes Perception Not GOOD GOOD Here’s a few Alliteration Alliteration slides that Repetition of a leading consonant sound could have Repetition of a leading consonant sound benefited Onomatopoeia Onomatopoeia from a little Imitating the sound described Imitating the sound described CRAP Assonance Assonance Repetition of vowel sounds to create internal rhyming Repetition of vowel sounds to create internal rhyming 17

4/10/2013  PIOs need to be working together in centralized location  As PIOs respond separately to the event and to the public perception • “Rapid Response Teams” • Acknowledge and respect the issues of public • Talking points also address public fears • PIOs present in the E OC… .represent public • Address public fears directly • CALL FOR PSYCHIATRIC HE LP Start Today 1. SUCCE SS ON A DAILY BASIS E QUALS SUCCE SS IN AN E ME RGE NCY or CRISIS COMMUNICATIONS RE SPONSE 2. People in crisis reach out for the person first, the agency second. 3. When people think of you, do they salivate? 18

4/10/2013 Use CRAP on your slides and you’ll be a winner too! 19

4/10/2013 Buy it. Invest in professional images and typeface. It can really set you There are three shortcuts for great design apart. Steal it. Hire someone. Reverse engineer any There are many design that talented you like. professionals who would Make it your love the work. own. 20

4/10/2013 So what did we learn? You are the Questions? presentation Tell a story PowerPoint is not evil – bad presentations are evil Use CRAP on your presentation Christopher J. Kramer Argonne National Laboratory ckramer@anl.gov 21