Dutch and Danish hosting - What to learn from each other 26-10-2016
Agenda • BFIH / DHPA – background and status • Dutch and Danish market • BFIH’s certification process • DHPA’s ethical programme • DHPA work re. SLA • BFIH’s work re. Competition cases • Lessons learned from each other 26-10-2016
Agenda • BFIH / DHPA – background and status • Dutch and Danish market • BFIH’s certification process • DHPA’s ethical programme & SLA Framework • BFIH’s work re. Competition cases • Lessons learned from each other 26-10-2016
BFIH – background and status • Established in December 2011 by 24 Danish hosting companies (of which 21 still being members) • Established in response to increased lack of transparency in the market • Purpose • To improve the quality and security level within commercial sale of IT hosting services • To improve transparency in relation of purchase of IT hosting services. 26-10-2016
Today broader based activity base Industry spokesman Hosting Certification Networking Tools and knowledge • Competition cases • • (Details later) 4 annual meetings EU Data Protection • • Policy issues Cyber crime Regulation • protection Member Surveys • General IT purchasing Surveys 26-10-2016
Member status • 31 hosting companies • 5 Large (100+ employees) • 17 Mid-sized (20-100 employees) • 9 Small (less than 20 employees) + • 10 associated members 26-10-2016
DHPA – background and status • Established in 2007 by 6 hosting companies • Established to make a difference (quality, professionalism, responsibility) • Mission: To improve the online sectors’ image, to promote professionalism, responsibility, transparancy and trust 26-10-2016
Dutch Hosting Provider Association The DHPA (Dutch Hosting Provider Association) is the industry organization of professional hosting providers in the Netherlands • Over 80 members and partners - Currently 30 member organisations Mission: • To improve the online sectors’ image • To promote professionalism, responsibility, transparancy and trust DHPA Programs: • Promote The significance of the third NL mainport • Education Contribute to supply of technical talent • Trust Reliability, cybersecurity, and battling cybercrime • Connect Key stakeholders in the NL Online ecosystem www.dhpa.nl
Agenda • BFIH / DHPA – background and status • Dutch and Danish market • BFIH’s certification process • DHPA’s ethical programme & SLA Framework • BFIH’s work re. Competition cases • Lessons learned from each other 26-10-2016
Dutch market • Business market spends an annual € 40 Billion on IT infrastructure, applications and services. • ca. 500 serious Hosting companies (More than 1000 actual companies) • Market is rapidly shifting towards centralised IT resourses (e.g. Cloud). Compared to neighbouring countries adoption of Cloud ahead of the curve. Large majority of business customers is starting to move to the Cloud. • Ams-IX largest Internet Exchange in the world • Our digital economy is our third mainport next to our airport (Amsterdam) and harbour (Rotterdam) www.dhpa.nl
As a As a res esult NL L is is hos hosting the he top of of the world’s tec echnolo logy an and Internet com ompanies as as gateway to o Eu Europe and and the Internet Amazon Twitter Online social networking service with One of the largest commerce companies and more than 271 mln active users with major provider of cloud computing services $664 mln revenue and 3,300 with over $74 bn revenue and 132,600 employees globally employees globally Facebook Akamai The largest online social networking service One of world’s largest providers of with more than 1.3 bn active users, $7.9 bn content delivery networks with $1.5 bn revenue and 8,400 employees worldwide revenue and 4,200 employees globally CDNetworks Go Daddy Full-service delivery network of One largest domain registrars and web hosting Internet content and applications, companies in the world with over $1.1 bn accelerating more than 40,000 revenue and 4,000 employees worldwide websites globally Netflix Google Provider of on-demand Internet Corporation specialized in Internet-related streaming media, present in over 40 services and products with around $60 bn countries with $4.3 bn revenue and revenue and over 55,000 employees 2,000 employees globally Microsoft Softlayer Corporation that develops, manufactures, One of the world’s largest cloud licenses, supports and sells e.g. computer Source: AMS-IX Report infrastructure providers, owned by IBM 11 software, consumer electronics with over $86 with over 80,000 servers and 26,000 bn revenue customers
Portfolio of NL hosting companies www.dhpa.nl
Dutch marketplace • Market is fragmented • No single dominant player on the market • Regional players thrive and are also the important ‘route’ to market for public Cloud vendors • The biggest trend is companies are almost all offering and focussing on a Hybrid solution • Players do not tend to get big. They go niche. • Industry is still highly profitable www.dhpa.nl
Danish marketplace • Market is fragmented • No single dominant player on the market • Regional players thrive and are also the important ‘route’ to market for public Cloud vendors • The biggest trend is Hybrid solutions • Some players consolidate. Others go niche • Industry is still reasonale profitable
Danish market analysis Why have companies outsourced? Other 4,9% Reduced need for own IT skilled personnel 35,3% Access to solutions not reachable based on own size 33,3% Improved stability 28,4% Higher safety 40,2% Improved scalability 29,4% Improved freedom to choose 18,6% Financial benefit - stable predictable cost 21,6% Financial benefit - no need to invest 28,4% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 26-10-2016
Danish market analysis Experience with IT outsourcing 80% happy or better with IT outsourcing experience Don't know 2% Not happy 1% Neither-nor 16% Happy 23% Very happy 46% Extremely happy 13% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 26-10-2016
Agenda • BFIH / DHPA – background and status • Dutch and Danish market • BFIH’s certification process • DHPA’s ethical programme & SLA Framework • BFIH’s work re. Competition cases • Lessons learned from each other 26-10-2016
BFIH’s certification process • Within first year of membership the member need to qualify for the Hosting Certificate • Annual auditing process • Aim to assist IT purchasing managers in choosing quality hosting 26-10-2016
Elements of the Hosting certification • ISAE 3402 with reference to ISO 27002:2013/14. Including requirement on management action plan in relation to open control issues • Content and accessibility requirements re. service level agreement(s) (SLA) • Financial solvency requirements • Insurance requirements (general insurance, professional consultancy insurance) • Transparency requirements 26-10-2016
Building awareness of the Hosting Certificate… Value of Hosting Movies Certificate Online campaigns Online campaigns Online campaigns Banners ++ for web Launch kit Aug. 2013 26-10-2016
Results so far • ”Garage Hosters ” less of a threat now compared to five years ago. • Professionalized purchasing of hosting and other IT outsourcing services. • 23% of IT decision makers recognize the Hosting Certificate • The Hosting Certificate has not yet become a “hygiene” factor of IT outsourcing, but is an integrated part of members market communication • Internal control processes have improved for most members 26-10-2016
Agenda • BFIH / DHPA – background and status • Dutch and Danish market • BFIH’s certification process • DHPA’s ethical programme & SLA Framework • BFIH’s work re. Competition cases • Lessons learned from each other 26-10-2016
2016 Refocus on activities Trust Connect Facilitate Navigate Quality Knowledge Support Insight www.dhpa.nl
Code of Conduct Continuïty Integrity Responsible Transparancy Up-to-date Knowledge & Education and Unique SLA skills coöperation Customer focus www.dhpa.nl
DHPA SLA Framework Incident management Problem Maintenance For continuïty management Response Reports Backup & intervals Providing operational recovery insight Change Exit management Support Garantueed Security availability Tasks & Responsibilities www.dhpa.nl
Where do we stand • Evolving set of selection criteria for aspirant members • New associations in our sector carry the DHPA blueprint • The birth of a ‘sector wide’ digital infrastructure association that encomprises all relevant organisations, associations and member organisations (DINL) • Perceived leadership in Service Level Agreements • Evaluation of DHPA focus and mission (9 years have passed) 26-10-2016
Agenda • BFIH / DHPA – background and status • Dutch and Danish market • BFIH’s certification process • DHPA’s ethical programme & SLA Framework • BFIH’s work re. Competition cases • Lessons learned from each other 26-10-2016
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