What’s Next?
6
1 Screening
People of the Book
People of the Screen
eBook?
TV, film, video, phone, podcasts, newspapers, books, music, email, blogs, websites, magazines, radio One Screen for All
Orality Literacy Vizuality
TV you read Books you watch
2 Interacting
Gestures
Readi Reading ng is s a Bodily Conversation
Voice
Audio Books 5% 5%
2011 2 billion Camera Phones
Eyetracking
Adapt Adaptive ve Text Text
Interactive Media
Non Linear Narratives
Open Game
Two-way Window
3 Sharing
Marginalia
Shared Marginalia
One book, 27 million pages
Social Reading Social Writing
Parse Index Browse Search Manipulate Annotate Re-sequence Ubiquitous
Parse Index Browse Search Manipulate Annotate Re-sequence Ubiquitous Gutenberg Shift
0 100 Sharing
4 Accessing (Not owning)
Access : Rental
Ownership Access
All music on the planet
$20,000 Every book on the planet
Access is better than ownership
5 Flowing
Page File Stream Link Folder Tag Web Desktop Cloud
Streams
Pages Streams PC Cloud Today Now Me We Items Data
Publishing News Lu Reader notes Author updates
Everything
Everywhere
Always On
Never Done
6 Generating (Not copying)
No better time …for readers!
When the Kindle is free
0 As-if-Zero Price Point
$0.99 Buy Book
The only value is that which cannot be copied
Har Hard t d to Copy Copy Easy to Pay Easy to Pay
Immediacy
Personalization
Authentication
Findability
Embodiment
Interpretation
Accessibility
Attention
Immediacy Personalization Authenticity Attention Interpretation Accessibility Embodiment Findability
Generatives
Where ever attention flows money will follow.
6
Screening 1
Interacting 2
Sharing 3
Accessing 4
Flowing 5
Generating 6
Thank you. kk@kk.org
What Technology Wants What Technology Wants
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