What Is it & Why Do It Digital Delivery to Hundreds of Cable - PowerPoint PPT Presentation

Oct 15, 2023 •176 likes •312 views

What Is it & Why Do It Digital Delivery to Hundreds of Cable Outlets Dedicated Fulfillment Website Multi-Wave Promotion Evaluation What Is It: Multi-client campaign compilation model for distributing TV PSAs digitally Why

 What Is it & Why Do It  Digital Delivery to Hundreds of Cable Outlets  Dedicated Fulfillment Website  Multi-Wave Promotion  Evaluation
What Is It: Multi-client campaign compilation model for distributing TV PSAs digitally Why Do It: Lowers cost for participants  Productive use of PSA resources  Provides cable systems with programming  options Excellent client cost-benefit 
Digital Delivery Delivery of digital files and collateral  Two delivery platforms  Immediate access to PSAs  Industry leading partner & technology  Custom formatted files  Safe and approved download site 
New Dedicated Website Direct link  Home page featuring participating  campaigns www.GoodwillCablePak.com 
Website Contents Client summary  Campaign description  Viewable files  Broadcast PSA download instructions 
Website Contents Campaign preview & download options 
Promotion Wave 1  Hard copy/online 4-page newsletter  Sent to hundreds of local cable and PBS stations  Provides download links  Provides rationale for usage
Promotion Wave 2  Blast email sent to all CablePAK outlets  Provides download links  Provides rationale for usage
Promotion Wave 3  Hard copy direct mailer sent to all cable outlets  Includes an evaluation BRC
Campaign Evaluation Sign in procedures same with new website  On your portal click on CablePAK  View Report 
Campaign Evaluation Two follow-up reminder mailings 

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