WG S N I N S TO C K R E P O R T : T H E COAT & JAC K E T C - PowerPoint PPT Presentation

WG S N I N S TO C K R E P O R T : T H E COAT & JAC K E T C AT E G O RY J U N E 2 0 1 9

A I M To p r ov i d e i n s i g h t i n to g l o b a l t r e n d s b e i n g s e e n w i t h i n t h e Co a t s a n d J a c ke t ca te g o r y r e l a t i ve to M o h a i r

OV E RV I E W Th e WG S N I N S to c k F u n c t i o n wa s u s e d a s a d a t a s c ra p i n g m e t h o d to o b t a i n i n s i g h t s i n to co m m o n t r e n d s b e i n g s e e n w i t h i n t h e ca te g o r y. D a t a wa s s c ra p e d b e t we e n t h e p e r i o d o f 1 J a n u a r y 2 0 1 9 to d a te . Th e fo l l ow i n g r e g i o n s we r e i n c l u d e d w i t h i n t h e a n a l y s i s : Th e to p t h r e e r e g i o n s we r e co n s u l te d w i t h fo r e a c h ca te g o r y S o u t h A f r i ca Au s t ra l i a U SA I r e l a n d U n i te d K i n g d o m S p a i n G e r m a ny

OV E RV I E W I n o r d e r to a r r i ve a t i n fo r m e d i n s i g h t s , t h e p r o d u c t ca te g o r y wa s i nve s t i g a te d r e l a t i ve to wo m e n ’ s , m e n ’ s a n d c h i l d r e n s we a r . W i t h t h e fo l l ow i n g co n s i d e ra t i o n s b e i n g t a ke n i n to a cco u n t : P O P U L A R CO L O U R S C H E M E S TO P P R I N T S A N D G R A P H I C S TO P R E TA I L E R S TO P B R A N D S F I B R E CO M P O S I T I O N / B L E N D S

K E Y TA K E O U T S

WO M E N S W E A R

WO M E N S W E A R Th e fo l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a te s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s . P e r ce n t a g e S h a r e 3 0 % P l u s 1 0 % P l u s L e s s t h a n 1 0 % N O. O F W O M E N S W E A R R E G I O N M O H A I R COAT S & JAC K E T S U SA 6 6 7 U K 6 3 1 G e r m a ny 3 0 7 S p a i n 9 6 Au s t ra l i a 1 1 I r e l a n d 5 S o u t h A f r i ca - -

U S A – WO M E N S W E A R Th e fo l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a te s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s . Belle Rose – £248.52 Dondup – £510.31 Ermanno Scervino – £2,976.70

U S A – WO M E N S W E A R This, whilst Blazers and Sports Coats adopted more slim-fit shapes with structured tailoring. The styles saw tailored jackets short in length, often adopting double-breasted silhouettes, such as the following: Antonio Berardi – £1,542.80 Vintage Prada – £980.83 No. 21 – £810.49

U S A – WO M E N S W E A R Of all consulted-with products, black colourblock designs were ubiquitous, contrasted against a trend of multi-colour checks / plaids and stripes, Blue furthermore demonstrates a common trend, being seen within 102 of all Mohair coats and jackets in the USA. The following demonstrates the top five colours used across all Mohair coats and jackets found in the US: R a n k Co l o u r ways % To t a l 1 B l a c k 1 6 3 1 8 % M u l t i 2 1 3 9 1 5 % Colourways B l u e 3 1 0 2 1 1 % 4 G r ey 8 1 9 % N e u t ra l 5 5 1 6 % O t h e r 3 6 6 / 4 1 %

U S A – WO M E N S W E A R The colour trends were reflected as follows: Givenchy – £1,683.82 Balmain – £2,070.56 Vintage Valentino – £635 Giada Benincasa – £961.28 Just Cavalli – £345.56 Prada – £1,924.66

U S A – WO M E N S W E A R Prints and Graphics trends were further identified. Blockcolour designs proved most popular amongst items designs, whilst checks and plaids, as well as stripe placement prints were further common amongst Mohair coat and jacket items. The following demonstrates the top print and graphic trends used across all Mohair coats and jackets found in the US: S o l i d / P l a i n 3 9 5 7 1 % C h e c k s / P l a i d s 1 0 8 1 9 % S t r i p e 1 2 2 % A n i m a l P r i n t 1 1 2 % A b s t ra c t 9 2 %

U S A – WO M E N S W E A R The print and graphics trends were reflected as follows: Bottega Veneta – £1,780.16 Max Mara – £1,316.62 Krizia – £1,098.11 Kenzo – £834.23 Burberry – £970.36 Alexa Chung – £455.16

U S A – WO M E N S W E A R The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the US market, the retailer’s corresponding stock count has also been included: Count: 399 Items Count: 53 Items Count: 39 Items Count: 24 Items Count: 16 Items

U S A – WO M E N S W E A R The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the US market, the brands’ corresponding stock count has also been included: Count: 30 Items Count: 16 Items Count: 15 Items Count: 15 Items Count: 10 Items

U K – WO M E N S W E A R O f t h o s e co a t a n d j a c ke t ca te g o r i e s i d e n t i fi e d w i t h i n t h e U K , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a te d t r e n d s r e l a t i ve to t h e M o h a i r Co a t a n d J a c ke t ca te g o r y. C l a s s i c Co a t s s aw l o n g , c l a s s i c - fi t co a t s i n c l u d i n g t i m e l e s s s i l h o u e t te s a n d s h a p e s s u c h a s ca r a n d t r e n c h co a t s – w i t h b o t h s i n g l e a n d d o u b l e - b r e a s te d s t r u c t u r e s . Th e fo l l ow i n g c l a s s i c s t y l e s we r e n o te d : Maison Margiela – £9,892.00 Burberry – £2,690.00

U K – WO M E N S W E A R W h i l s t t h i s wa s ev i d e n t , B l aze r s a n d S p o r t s Co a t s a d o p t s l i m - fi t s h a p e s w i t h s t r u c t u r e d t a i l o r i n g . M a ny s t y l e s m i r r o r e d t h o s e a s ava i l a b l e w i t h t h e U S – s e e i n g t a i l o r e d , s h o r te r j a c ke t s – b o t h s i n g l e a n d d o u b l e - b r e a s te d b l aze r s we r e ev i d e n t . Chanel – £8,923.00 Prada – £1,565.00 Petar Petrov – £1,375.00

U K – WO M E N S W E A R Findings relative to the UK market mirrored those of the US in terms of dominant colour ways, with black designs being the most prominent. Multi-colour and blue shades followed from the darker trend, with grey and neutral tones also surfacing. R a n k Co l o u r ways % To t a l 1 B l a c k 1 1 2 1 7 % M u l t i 2 9 4 1 4 % Colourways B l u e 3 8 5 1 3 % 4 G r ey 5 8 9 % N e u t ra l 5 3 9 6 % O t h e r 3 6 6 / 4 1 %

U K – WO M E N S W E A R The colour trends were reflected as follows: Givenchy – £1,824.00 Chloé – £1,700.00 Haider Ackermann – £1,885.00 Giada Benincasa – £1,876.00 Irene – £739.00 Balenciaga – £1,775.00

U K – WO M E N S W E A R Prints and Graphics trends were further identified. As was evident with the US, blockcolour designs proved the most popular amongst Mohair coats and jackets, with checks and plaids, animal prints and stripes also featuring. A key difference between the two regions, however, was that the UK saw a greater emphasis on geometric patterning in comparison to the US. The following obser vations were noted: S o l i d / P l a i n 4 0 3 7 4 % C h e c k s / P l a i d s 9 0 1 6 % A n i m a l P r i n t 1 3 2 % S t r i p e 7 1 % G e o m e t r i c 5 1 %

U K – WO M E N S W E A R The print and graphics trends were reflected as follows: Miu Miu – £2,138.00 Loewe – £3,477.00 Missoni – £1,760.00 Etro – £1,073.00 Gucci – £1,610.00 Thom Browne – £1,920.00

U K – WO M E N S W E A R The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the UK market, the retailer’s corresponding stock count has also been included: Count: 403 Items Count: 51 Items Count: 29 Items Count: 27 Items Count: 21 Items

U K – WO M E N S W E A R The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the UK market, the brands’ corresponding stock count has also been included: Count: 22 Items Count: 20 Items Count: 16 Items Count: 15 Items Count: 9 Items

G E R M A N Y – WO M E N S W E A R O f t h o s e co a t a n d j a c ke t ca te g o r i e s i d e n t i fi e d w i t h i n t h e G e r m a n m a r ke t , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a te d t r e n d s r e l a t i ve to t h e M o h a i r Co a t a n d J a c ke t ca te g o r y – a s wa s ev i d e n t w i t h b o t h t h e U S a n d U K m a r ke t s . C l a s s i c Co a t s s aw t i m e l e s s s i l h o u e t te s , s e e i n g l a r g e l y s i n g l e - b r e a s te d s t r u c t u r i n g , a s ev i d e n t w i t h i n t h e fo l l ow i n g d e s i g n s : Miu Miu – £2,200.00 Gerry Weber – £136.90