Andr Brown, CEO Proactive One2One Forum March 2016 COMPANY - PowerPoint PPT Presentation

André Brown, CEO Proactive One2One Forum March 2016 COMPANY CONFIDENTIAL 1

Contents  Company Overview Company vision Page 3 • Client logo wall Page 4 • Visual merchandising in-store vs. online Page 5 • ATTRAQT Freestyle Merchandising Pages 6-12 • Benefits for retailers Page 13 • Full Year Results Pages 14-15 • Strategy and Outlook Page 16 • Contact Details Page 17 • COMPANY CONFIDENTIAL 2

Company vision COMPANY CONFIDENTIAL 3

110+ clients COMPANY CONFIDENTIAL 4

Visual merchandising in-store vs. online COMPANY CONFIDENTIAL 5

ATTRAQT – Freestyle Merchandising  Freestyle Merchandising is a visual merchandising platform  plugs into a retailer’s eCommerce site  takes over site search , category pages and product recommendation zones  provides tools to enable retailers to merchandise more effectively  visual merchandising = the curation of products throughout the site  delivers real business benefits COMPANY CONFIDENTIAL 6

ATTRAQT – Freestyle Merchandising overview Three tools 1. Merchandising rules 2. Behavioural merchandising 3. Manual placement works across site search, category pages product recommendation zones and email COMPANY CONFIDENTIAL 7

1. Merchandising rules  Merchandising rules allow visual merchandisers to create a blend of products and to control the sequencing within that blend.  This category page is being merchandised using products that are a mixture of:  new in  winter colours  high margin  what’s selling well COMPANY CONFIDENTIAL 8

1. Merchandising rules  The same category page is now being merchandised by mixture of:  on sale  cheap  good stock levels  what’s been promoted via email newsletter COMPANY CONFIDENTIAL 9

2. Behavioural merchandising using information about what  users have searched for, viewed , added to basket and purchased to: a) make personalised recommendations; on the site or via email b) use within merchandising rules avoids the usual traps when using  behavioural data – i.e. the assumption that:  previous purchase behaviour is a good indicator of future behaviour  purchasers are always buying for themselves can place recommendations  zones anywhere on the website and within emails COMPANY CONFIDENTIAL 10

manual placement – drag & drop tool to  manually merchandise any product within category pages provides complete control over the  sequencing of products can use any combination of  merchandising rules, behavioural data and manual placement to achieve optimal merchandising results COMPANY CONFIDENTIAL 11

Balance Factor technology  USP = Balance Factor  uses simple slider system to create merchandising rules  applies a weighting to selected metrics to determine the sequencing of products  can include Behavioural data within Balance Factor  can apply triggers to invoke Balance Factor settings  Balance Factor can be applied to category pages , search results, product recommendations and email 12

Benefits for retailers Retailers like ATTRAQT because it:  provides an immediate commercial gain through increased conversion rates (3.3% ACR) and average order values stats from Cyber Monday: ave. conversion rate was 5.4%, ACR for top 20% of clients was 8% ,  and top converting mainstream client was 9.1%  enables complete control over how products are merchandised online  provides three technologies in one: site search , category pages and product recommendations  eliminates dependence on internal IT, thereby delivering productivity gains from the merchandising team 13

Full Year Results – Key themes  delivering to plan  significant growth in revenue, exceeding published forecast  £3m (net) capital raise  good momentum in the business with positive KPI’s  positive outlook for 2016 and beyond with continuing growth opportunities 14

2015 Full Year Results – Summary  continued momentum in the sales process with 49 deals signed, incl. 31 new clients marquee clients include: Bonmarché, Brown Thomas, Joules Clothing, La Perla,  Screwfix, TUMI and World Duty Free average value of new clients signed increased by 24%   significant revenue growth of 40% to £2.91m  38% increase in recurring revenue to £2.65m  Exit rate (year-end annualised billing) up 29% at £3.05m  increased gross margin to 84%  44 % increase in gross profit to £2.4m  adjusted EBITDA losses reduced to £0.2m , in line with management expectations  £3m (net) capital raise 15

Strategy and Outlook Raised £3m (net) Dec’15 , the main focus is to accelerate the growth of the business 1. expand sales UK/US sales team 2. invest in marketing to support the sales effort 3. expand Productive capacity of the company, to keep pace with accelerating sales ; maintain focus on process improvement. 4. expand Core Platform development team and continued enhancement of platform – more features, faster 16

Contact Details André Brown Co-founder and CEO ATTRAQT Group PLC www.ATTRAQT.com Tel: +44 (0)20 3675 7801| Mob: +44 (0)7540 164807 | Fax: +44 (0)20 7691 9763 | Add: 14 Gray’s Inn Road, London WC1X 8HN | Email: AB@ATTRAQT.com COMPANY CONFIDENTIAL 17