Welcome to Mobey Forum’s Corporate Mobile Banking Webinar The webinar will start at 3pm CET
Mobile corporate banking should be a key component in a bank’s omni-channel strategy. 1) Consumers have been well served: the business case has been clear from simple feature phones to smartphones and, most recently, tablets. 2) Small and medium size enterprises have been fairly well served, since their needs are very similar to those of consumers. 3) Big corporations have often been overlooked.
Mobile corporate banking should be a key component in a bank’s omni-channel strategy. For corporate clients the difference between business and private use is becoming painfully clear. • working remotely • the need to be available 24/7 • the need for real time corporate banking, independent of time and place. Need for a multi-level financial offering on various devices, where the user is able to decide which device they will use and in in which situation.
Finding right use cases is the main obstacle for banks in Offering Corporate Services 60% N=175, of which 79 are banks 50% 40% 30% 20% 10% 0% We haven't We don't have We don't have We haven't found Other identified the use the relevant the budget a suitable 3rd cases knowledge in- party solution yet house ”Other” included comments such as • Capacity and expertise to deliver is missing • Online offering built on old architecture • Challenges in building services for mobile
Set of use cases on a journey
Tablets seen as future devices for demanding business usage According to Mobey Forum’s Survey: • Banks that already have an offering focus on smartphones • Banks that don’t yet have an offering are planning more tablet-focused services. Already offering mobile corporate services Not yet offering mobile corporate services 90% 90% 80% 80% 70% 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% Smartphones Tablets Smartphones Tablets
Native apps beat mobile web apps hands down for engagement and stickiness • Mobey Forum believes that apps are richer in functionality and have superior usability. • Mobile web does not take full advantage of some of the mobile-specific features such as • GPS • touch screens • interactivity • NFC reader/writer • voice command • f ingerprint…
Executives are using corporate mobile banking 80% 70% 60% 50% 40% 30% 20% 10% 0% CFO Treasurer Head of CEO Controller Financial Employee of account analyst account payables payables department department
Notifications and payment authorization are the most frequently used services 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Notifications Payment Advanced Cash flow Payment Corporate (Video)chat & Alerts authorization reporting forecasts initiation card management
Conclusions • The employee is a regular consumer during non-working hours and is frustrated by the fact that they cannot perform their business activities as effectively as they can for their personal finances. • The omni-channel experience needs to be delivered to corporate clients, not only to consumers. It provides flexibility, real time information and greater control over their time. • Mobey Forum’s Corporate Mobile Banking Workgroup would recommend that banks address the needs of their corporate clients and acknowledge the requirements set by cross-industry digitization. • Offering mobile corporate banking is key to sustainable customer retention and puts the bank in a winning position to acquire new corporate clients.
Special Thanks to Juan A Martin Accenture Snorre Hansen Evry Mark Evans HSBC Lars Dahl Nets Scott A Mitchell Royal Bank of Scotland Sander Siezen Royal Bank of Scotland Jonathan Bye Royal Bank of Scotland Davor Ebling SAP Oscar Sala Palomes SILK (CaixaBank) Philipp Stahel UBS Veronica Lange UBS 11
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