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Aug 26, 2023 •622 likes •1.14k views

WELCOME! Check your audio connection to be sure your speakers are on and the volume is up. Archive recording, presentation slides, resources, and CEU form are available at: www.schoolnutrition.org/webinars @schoollunch

  1. WELCOME! Check your audio connection to be sure your speakers are on and the volume is up. Archive recording, presentation slides, resources, and CEU form are available at: www.schoolnutrition.org/webinars @schoollunch facebook.com/SchoolNutritionAssociation

  2. Increase Participation this School Year: Tips to Promote Your Program Tuesday, August 26, 2014 Speakers: o Emily Mannel, Marketing Specialist, SNA o Ginian Grayes, Nutrition Marketing & Communications, Hillsborough County Public Schools

  3. Questions + Answers • Type your questions into the “Question” box at any time during the webinar. • Questions will be addressed during the webinar and at the end as time allows.

  4. SNA Marketing Programs and Resources Emily Mannel Marketing Specialist, SNA emannel@schoolnutrition.org

  5. Why spend time on marketing?  Increase student participation  Restaurants do it – why shouldn’t you? View students as customers  Reach parents to show them how much school lunch has changed since they were kids!  Celebrations are fun for students and staff , too

  6. National School Lunch Week October 13-17, 2014 Why re-invent the wheel? Ideas, fun artwork, templates, and tips already created and available at www.schoolnutrition.org/NSLW Made possible by:

  7. Celebration Example  Irvington, KY schools Northeast region Fiesta/Southwest

  8. NSLW: Hold the presses! Schools celebrate School Lunch Week RCPS will have guest servers at the schools today, …city and county leaders, state representatives…will serve alongside school food employees. SEAFORD – Tours of kitchen facilities were among the activities associated with Seaford’s celebration of National School Lunch Week.

  9. National School Breakfast Week March 2-6, 2015 www.schoolnutrition.org/NSBW Made possible by:

  10. Celebration Example  Attala County, MS • Breakfast and a movie – “Back to the Future” • Breakfast poster contest for kids • ‘Fifties Friday’ – Rock Around the Clock • Menu items renamed – Stopwatch Sausage Biscuit, Half-Past Eggs

  11. NSBW Media Coverage Newton schools put the spotlight on breakfast

  12. School Lunch Hero Day May 1,2015! Celebration ideas and resources: www.schoolnutrition.org/HeroDay

  13. Keys to Excellence  Evaluate your program’s strengths and areas for improvement  Compare your performance with other districts  Prepare for the 3 year administrative review process  Instantly download customized charts about your program’s performance for presentations www.schoolnutrition.org/KEYS

  14. Keys to Excellence  Market your success!  Share results with administrators/your school board  Score 90% or higher? Request a personalized certificate! (Email Emily at emannel@schoolnutrition.org) Brag a little!

  15. STEPS Challenge www.schoolnutrition.org/STEPS Made possible by:

  16. SNA Resources Reach media, parents, administrators, and elected officials with:  Media relations tools  Cafeteria Site Visit 101  Administrator brochure  Handouts for parents www.schoolnutrition.org/PR

  17. SNA Resources  Customizable parents’ brochure A brand new resource!

  18. www.schoolnutrition.org/research

  19. www.schoolnutrition.org/research NSLP/NSBP Participation Tracker TrendSETS

  20. Share your stories and events!

  21. Why bother?  Over 75% of American moms use Facebook !*  Embarrassing for students – good for you!  Social media use accounts for 25% of all the time U.S. adults spend online * *Source: Nielson

  22. “But I don’t have anything interesting to share”  Not true! News articles about kids Lunch Recipes from and nutrition your cafeteria re- and sized for home breakfast menus Taste Tests Awards your nutrition Special Tray shots of program has events and received meals you serve celebration photos

  23.  Facebook  Bread & Butter of the social media world  Should be your go-to platform to reach parents  Visual – images are key!

  24. Facebook example – lunch tray St. Paul Public Schools, MN Great comments from parents

  25. Facebook example – lunch tray

  26. Facebook example - event Cypress Fairbanks ISD

  27. Facebook example – share your story School City of Hobart, IN

  28. Facebook example – brag a little Portland Public Schools, OR

  29. Social Media www.facebook.com/SchoolNutritionAssociation www.facebook.com/TrayTalk (send parents here!) @SchoolLunch Channel: SchoolNutrition Members-only group: School Nutrition Association

  30. Innovative Marketing in Hillsborough County Ginain Grayes Nutrition Marketing & Communications Hillsborough County Public Schools

  31. HCPS Overview  8th largest feeding program in the country  135 million dollar self-supported business that is financially solvent  61% economically needy  215 self-op Kitchens; 2 Production Kitchens; total of 232 sites receive meal service  Over 250,000 meals served daily  Breakfast free for all students!

  32. Partnerships  National School Lunch Week

  33. Promotions  National School Breakfast Week

  34. Promotions  Lunch Madness 2014 • All Salad Bar Schools • GOAL: Increase average daily participation and get students excited for March Madness with Tyson beef sandwiches in flavors students love.

  35. Promotions  Lunch Madness 2014

  36. School Kitchen Tours

  37. Cook It Up!

  38. Cook It Up!

  39. Cook It Up!

  40. Cook It Up! Ayushi’s Shredded Turkey Wrap

  41. Cook It Up! Learn more on YouTube: HCPS Video Channel

  42. Fresh Flavors Food Expo Over 200 students are invited to be official taste testers!  Taste testers rate items on iPads – providing real-time feedback!

  43. SNS Bookmark Contest

  44. Community Events & Outreach “Staying Connected to the Community” Back To School Bash Noon Year’s Children’s Eve @ Lowry Gasparilla Park Zoo Parade Parent University

  45. Get Social  Increase social media presence  Use as a promotional tool

  46. More resources  www.schoolnutrition.org/PR

  47. More resources Check out ‘Resources & Research

  48. More resources  Photos on Flickr! www.flickr.com/SchoolNutrition

  49. Questions + Answers • Type your questions into the “Question” box at any time during the webinar. • Questions will be addressed during the webinar and at the end as time allows.

  50. THANK YOU!

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