Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Innovative nnovative Mar Marketin eting Mas Master ery: Improving Your Find ‐ ability, Unique ‐ ability and Profitability for Retail Stores! Ford Saeks www.PrimeConcepts.com Retail Success Summit Grand Rapids, MI 06-30-14 Fin Find-ability Unique-ability Unique-ability Prof ofitab itabil ility ity In Integrated Mark Marketing ing Ag Agenc ency Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 1 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Biggest Challenge? Capture Action Ideas Steps Success Mindset Self ‐ Talk Your Role B.S. Conditioning Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 2 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Increase Your Creativity Experiment Questioning Sense of Curiosity Wonder Capture Ideas Cross-train Brainstorming • Break away from your brain habitual thinking • Collect ideas Retail • Vary your routine • Network with Marketing Success different people • Find solitude • Create an idea ‐ friendly environment Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 3 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 If You Can’t Explain it Simply, You Don’t Marketing Market ing Message Understand it Well Enough Succes Success F F orm ormula la “why” ‐‐ Albert Einstein Market “who” Method “how” Traditional Methods Digital Methods 1. Headline Promotional Materials Your Website Brochures Blogging 2. Sub-headline Sales Letters Email Campaigns 3. Emotional Hook Fusion Marketing Social Media Marketing Display Advertisements Facebook 4. Benefits Direct Mail Instagram 5. Features Referral Strategies Pinterest Signage & Billboards LinkedIn 6. Social Proof TV & Radio Advertising Twitter 7. Credibility Publicity YouTube Videos Live Events Local Directory Sites 8. Call to Action Marketing Clinics Yelp Copywriting Methods Testimonials Angie’s List Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 4 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Marketing Plan & Marketing Calendar. Video Marketing iRig Mic http://www.ikmultimedia.com Your Website You Website = Social Social Proo Proof Imagine You’re 88% of consumers the Prospect who search for a type of local business on a mobile device either will call or go to that business within 24 hours. That’s real business! Pew Research 2013 Website Performance? Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 5 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Respon sponsiv sive We Website Desig Design 3 Ways to Get Traffic Mobile Mo ile >> >> Ta Tablet >> >> Desk Desktop Create Borrow Buy Prime Concepts Group Inc. www.PrimeConcepts.com 316-942-1111 Market Domination Package for Retailers Market Domination Package for Retailers Market Domination Package for Retailers PART 1 ‐ Business Accelerator Sessions PART 2 ‐ Google+ & Google Places Makeover Part 3 ‐ Custom Graphics Package: I’ll work with you to help increase local traffic and grow Increase Your Local Google Search Rankings for Your You’ll get custom designed and branded Social Media your business. Business profile graphics to capture attention and customers • (1) 60 ‐ minute and (1) 30 minute session via GotoMeeting. • Facebook Business Page Header graphics Screen recorded • We’ll Organize and optimize your Google+ and Google Places Profiles • Google+ header graphics • In ‐ depth Website & local marketing critique to increase usability and lead capture • YouTube Channel branded header graphics • Help You Get Top Rankings, Encourage customer reviews, maximize • Business growth strategies, lead generation & conversion tactics Mobile marketing, and drive more customers into your business. • Twitter Profile account background graphics Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 6 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Outsourcing Advantages Market Domination Package for Retailers Market Domination Special BONUS Video Training Library You Get Everything: Business Accelerator Sessions with Ford Saeks Video 1 ‐ Local Traffic Generation : 7 Easy Ways to Drive Local Traffic Google+ and Google Places Makeover Video 2 ‐ Google+ for Your Retail Business : Drive Word ‐ of ‐ Mouth Custom Graphics Package Traffic, Get Higher Rankings, and More Reviews on Google Bonus Video Training Library Video 3 ‐ Video Marketing Secrets : Get Found, Inform and Regularly $7,900 Influence Your Prospects to Take Action Event Special $ 4,700 PrimeConcepts.com 316-942-1111 Next Session Next Session: : 1:30-2 1:30-2:30 Yo Your Digit Digital Footp ootprin int Needs Needs Ne New Sho Shoes! s! How to Ho to De Develo lop Cus Customer Lo Loyalt lty Your Your Digit Digital F l F ootprint ootprint & Skyr Skyrocket Business siness Gr Growth th Needs New Shoes! Need s New Shoes! Increase Customer Loyalty, Local Traffic & Skyrocket Your Business Growth! Ford Saeks In Integrated Mark Marketing ing Ag Agenc ency Retail Success Summit Grand Rapids, MI June 30, 2014 Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 7 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 People Trust Social Media 93% 93% of of all all buy buying dec decisio sions More Than Advertising start art wi with th an an onlin online se search Digital Digital F ootprint F ootprint Mystery • Website – Local Information • Social Media Profiles Shop • Local Company Listings on Google, Bing and Yahoo • Review Website Listings • News & Media Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 8 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Social Influence 101 Influence yo In your Re Retail Business Busin ss onl online reputation re on or or • If you don’t influence your Retail Business online someone else will. reputation, someone else will. Fill the fi fi rs rst pa page of of • Fill the fi rst page of Google with positive pro fi les Google Google with Reviews and links so that you leave a great fi rst impression Optim Op timize Yo Your Prof ofile iles and Setup Mystery Shop Your Retail Business • Optimize Your Profiles, Get Listings, and Setup Monitoring to Im Improve Cus Customer Monitoring and Improve Customer Engagement Check Search ‐ engines | Social Media Websites | Enga gage gement nt Review ‐ type Websites | Benchmarks | Action List Facts: Fa • 80% of Americans say they consult product reviews or consumer ratings before making a PURCHASE. • 72% are influenced NOT to purchase when there are NEGATIVE comments . Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 9 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Cus Customer Lo Loyalt lty Pr Programs ms “Keyword-rich” Semanti Semantic Conte Content • Rewards Programs • Special Offers • Email Notices • Facebook Coupons • Contests • Elite Sales Keywords Drive Traffic… • Discounts Understandi nding ng Yo Your Cus Custom omer ers Who is your Target Market? What are They Saying and Doing Online ? Fish Where the Fish Are … Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 10 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 LISTEN The majority of us think the correct way, and the Net Promoter Score? only way, is our way … How do your prospects wish to communicate? Monitoring | Prevent Reputation Problems Identify Opportunities | Be Accessible Ford Saeks, PrimeConcepts.com Create it … Driving Traffic and Building Your Online Reputation • Semantic SEO • Blogging • Your Website • Social Media • Content Marketing • Video Marketing • Publicity & PR Or Organic Sea Search | Loc Local Sea Search | Social cial Me Media dia • Email Marketing Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 11 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 ings – Cl Claim aim an and Enha hance nce Bu Busi siness ss Lis Listin Your Website = Social Proof 88% of consumers who search for a type of local business on a mobile device will call or go to that business within 24 hours. on Quality … No Fo Focus on Not Quantity Engagement Local Search Results Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 12 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
Retail Success Summit – Ford Saeks Grand Rapids, MI June 30, 2014 Capturing More Leads Lead Magne Lead Magnets ts Digital F ootprint Marketing Cr Crea eating ting Sp Specia ecial Re Reports / Ar Articles cles / Po Posts • Ways • Ideas • Keys • Steps • Secrets • Strategies • Myths • Lessons Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report Building Influence Lead Magnet F ormat? Social Media Graphics Ford Saeks, PrimeConcepts.com 316 ‐ 942 ‐ 1111 13 (c) MMXIV Ford Saeks, www.PrimeConcepts.com
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