welcome and introduction
play

Welcome and Introduction How to Optimize Your Experience at the - PowerPoint PPT Presentation

Dec 16, 2023 •434 likes •753 views

Welcome and Introduction How to Optimize Your Experience at the 2012 B2B Summit Dr. Flint McGlaughlin Managing Director MECLABS Session Speaker Dr. Flint McGlaughlin Director, MECLABS Group Flint McGlaughlin is the Director of

  1. Welcome and Introduction How to “Optimize” Your Experience at the 2012 B2B Summit Dr. Flint McGlaughlin Managing Director MECLABS

  2. Session Speaker Dr. Flint McGlaughlin – Director, MECLABS Group Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including The New York Times, Microsoft Corporation, and Reuters Group. Dr. McGlaughlin also serves as the Director of Enterprise Research at @FlintsNotes the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen’s University, and as a Trustee for Westminster Theological Centre. Dr. McGlaughlin originally studied Philosophy and Theology at the University of London’s Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. 2

  3. About MECLABS MECLABS Sciences Group Primary Research Applied Research Conversion Leads Technology Training Strategy Agency Group Group Group Group Group Group We optimize the financial performance of the sales and marketing funnel

  4. About MECLABS 4

  5. About MECLABS MECLABS is a science lab that conducts R&D in sales and marketing. We conduct rigorous scientific experiments with research partners from all industries to help leaders optimize the financial performance of their sales and marketing funnels . MECLABS was the first Internet-based research lab to conduct experiments in optimizing the conversion rate of sales and marketing processes. 1990 Preliminary Research Begins 1997 Research Program Established 2001 First Research Report Published 2002 Testing of Research Partnership Model Begins 2003 Offer Response Optimization Theory Validated 2006 Patent Filings for Research Findings (10 Heuristics)

  6. About MECLABS

  7. About MECLABS

  8. About MECLABS

  9. Internal Web Clinic Headline Test 9

  10. Internal Web Clinic Headline Test Paul’s Headline (Linear Meaning) Flint’s Headline (Rich Word Clusters) 10

  11. Internal Web Clinic Headline Test 11

  12. What You Need to Understand  Key Principles 1. There are no expert marketers; there are only experienced marketers and expert testers. 12

  13. MarketingSherpa B2B Summit 2012 At this year’s B2B Summit, you will learn from experienced • 9,000+ B2B marketers surveyed marketers and expert testers so that you can • 523 B2B specialist marketing case studies go back and get results in • 1,480 major research findings your own organization. • 416 B2B newsletter articles • 245 industry experts proving, teaching and training 13

  14. 1. Learning from Experienced Marketers

  15. B2B Summit : Learning from Experienced Marketers B2B Social Media Sally Hogshead Chief Fascination Officer Fascinate The Nine-second Attention Span: Selling your brand, and yourself, in social media Tues – 4:15 pm 15

  16. B2B Summit : Learning from Experienced Marketers Optimizing Bottom of Funnel Brian Carroll Executive Director, Revenue Optimization MECLABS Wed – 11:15 am 16

  17. B2B Summit : Learning from Experienced Marketers CRM and Email Joel Book Director, eMarketing Research & Education ExactTarget, Inc. How Top B2B Companies use CRM and Email to Drive Sales and Serve Customers Wed – 1:15 pm 17

  18. B2B Summit : Learning from Experienced Marketers Optimizing the Lead Quick Win Clinic How MECLABS is testing a data- The 4 most critical changes you can driven optimization process that make to your landing page right now goes beyond lead capture Return to Sender Measuring Link Sharing from The 5 Step Program to Reaching the Social Web for Effective SEO the Inbox Solve your Content Crisis How Top B2B Companies Use Email & Social Media to use CRM and Email to Drive Accelerate Your Content Marketing Sales and Serve Customers The Nine-second Attention Span Optimizing Your Message Selling your brand, and yourself, Learn strategies to write high- in social media impact copy and CTAs 18

  19. 2. Learning from Real-World Case Studies

  20. B2B Summit : Learning from Real Case Studies Mobile Marketing Helda Lopes Case Study: Senior Marketing Director, Mobile Marketing - Juniper Networks QR WW Channels Code Event Strategy Leads to a Paperless Juniper Networks Conference Tues – 1:15 pm 20

  21. B2B Summit : Learning from Real Case Studies Content Marketing Edwin Jansen Director of Business Case Study: Development Confessions of a Content Marketer – Ian Martin Group Lessons learned in a 4 year transition from "push" to "pull" marketing Wed – 9:30 am 21

  22. B2B Summit : Learning from Real Case Studies eMarketing Karyn Scott Director of Case Study: Enterprise Marketing How to Connect with the C-Suite Cisco Systems, Inc. Tues – 3:45 pm 22

  23. B2B Summit : Learning from Real Case Studies Personalization Cathy Howard eMarketing Program Case Study: Manager, How HP Uses Behavioral Segmentation for Hewlett Packard Dynamic Content to Drive Engagement Wed – 10:45 am 23

  24. B2B Summit : Learning from Real Case Studies Quality Lead Generation Joe Rawlinson Senior e-Commerce Product Manager National Instruments Wed – 3:15 pm 24

  25. B2B Summit : Learning from Real Case Studies And many more… 25

  26. 3. How One Marketer Applied his Summit Experience for Results

  27. Attendee Success Story Attendee: Michael Aagaard, Online Copywriter/LPO Specialist Company: Online-TekstForfatter.dk Event: 2011 Optimization Summit Research Notes: Background: Denmark-based Saxo Bank sells access to a foreign exchange trading platform. Goal: To get visitors to sign up for a free trial Primary Research Question: Which landing page will have the highest free trial sign-up rate? Test Design: A/B split test 27

  28. Attendee Success Story Original Optimized 28

  29. Attendee Success Story 99.4% Increase in conversion The new page design improved the conversion rate by 99.4% Version CR Relative Difference Confidence Interval Control 2.00%* - - Treatment 3.99%* 99.4% 99% * Conversion rates have been anonymized 29

  30. Welcome and Introduction How to “Optimize” Your Experience at the 2012 B2B Summit Dr. Flint McGlaughlin Managing Director MECLABS

Recommend

INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION

INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION

TRAINING COURSE ON SOCIAL PROTECTION & FORMALIZATION TRINIDAD AND TOBAGO MARCH 15, 2017 INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION Design of the NIS Assistance from the

547 views • 23 slides
INTRODUCTION Introduction 2/42 INTRODUCTION Alternations I am giving bread to the

INTRODUCTION Introduction 2/42 INTRODUCTION Alternations I am giving bread to the

Patterns of variation in the expression of case and agreement Andrs Brny Leiden University Centre for Linguistics 9 November 2019, BaSIS Workshop a.barany@hum.leidenuniv.nl INTRODUCTION Introduction 2/42 INTRODUCTION

1.37k views • 42 slides
Introduction Introduction Introduction Introduction Outline Motivation Failures

Introduction Introduction Introduction Introduction Outline Motivation Failures

Introduction Introduction Introduction Introduction Outline Motivation Failures Definition and concepts Process and product properties Principles SE Approaches Motivation Software and the economy The economies of

1.03k views • 49 slides
Introduction Introduction Introduction Nationwide Cause for Concern 1

Introduction Introduction Introduction Nationwide Cause for Concern 1

Introduction Introduction Introduction Nationwide Cause for Concern 1 https://www.cdc.gov/std/stats17/infographic.htm Introduction Epidemiology in Western Colorado CPHE Surveillance Data Report, May 2018 Chlamydia Epidemiology in Western

977 views • 39 slides
DAQ introduction Purpose of this talk : (1) Introduction for those who have not been in every

DAQ introduction Purpose of this talk : (1) Introduction for those who have not been in every

DAQ introduction Purpose of this talk : (1) Introduction for those who have not been in every meeting (2) Some ideas of diagrams for section 7.1 (Introduction) of TP. Giles Barr 25 Jan 2018, Pembroke College On DUNE, the reality is there is a

474 views • 10 slides
INTRODUCTION cf. Schneider, Chapter 1 INTRODUCTION THEY ARE OUT TO GET YOU INTRODUCTION WHAT

INTRODUCTION cf. Schneider, Chapter 1 INTRODUCTION THEY ARE OUT TO GET YOU INTRODUCTION WHAT

ADVANCED COMPUTER SECURITY INTRODUCTION cf. Schneider, Chapter 1 INTRODUCTION THEY ARE OUT TO GET YOU INTRODUCTION WHAT IS SECURITY? A systems security policies describe What the system is supposed to do Store and provide access

479 views • 16 slides
Overview Introduction to SMIL Introduction to W3C and XML Introduction to SMIL

Overview Introduction to SMIL Introduction to W3C and XML Introduction to SMIL

Overview Introduction to SMIL Introduction to W3C and XML Introduction to SMIL Writing a SMIL file Adding Media Objects Martin Halvey Clipping media files January 2008 Timing and Synchronising Layout World Wide

387 views • 14 slides
14 Introduction Introduction Bad guys can put malware into Example: hosts

14 Introduction Introduction Bad guys can put malware into Example: hosts

Introduction Introduction source Encapsulation ISO/OSI reference model message M application segment H t H t M transport network datagram H n H n H t M presentation: allow applications to frame link H l H n H t M interpret

583 views • 4 slides
Previous Lecture Introduction to SMIL 2 Introduction to W3C and XML Introduction to SMIL

Previous Lecture Introduction to SMIL 2 Introduction to W3C and XML Introduction to SMIL

Previous Lecture Introduction to SMIL 2 Introduction to W3C and XML Introduction to SMIL Writing a SMIL file Adding Media Objects Martin Halvey Clipping media files January 2008 Timing and Synchronising Layout

322 views • 8 slides
Lecture 1 Andreas Habegger Introduction Zynq Introduction Zynq Introduction Zynq PS vs. PL

Lecture 1 Andreas Habegger Introduction Zynq Introduction Zynq Introduction Zynq PS vs. PL

Introduction Zynq Lecture 1 Andreas Habegger Introduction Zynq Introduction Zynq Introduction Zynq PS vs. PL Processing System Processor Peripherals Data Buses AXI Bus Conclusion BTE5380 - Embedded Systems Octobre 2014 Andreas Habegger

1.81k views • 30 slides
2018.06 01 SMILE5 Introduction S E 5 02 Alpha Cloud M I L 03 Company Introduction 04

2018.06 01 SMILE5 Introduction S E 5 02 Alpha Cloud M I L 03 Company Introduction 04

2018.06 01 SMILE5 Introduction S E 5 02 Alpha Cloud M I L 03 Company Introduction 04 Project References S E 5 PART.1 SMILE5 Introduction M I L Introduction STORION-SMILE5 Residential Energy Storage System Inverter 5kW Output Input

1.06k views • 25 slides
Introduction to CICS Course introduction Course introduction What is CICS? What is an

Introduction to CICS Course introduction Course introduction What is CICS? What is an

Introduction to CICS Course introduction Course introduction What is CICS? What is an application server? Why use an application server? Course introduction Services provided by CICS How CICS applications are defined Scaling CICS to meet

1.84k views • 146 slides
Network Visualization Introduction Presented by Shahed Introduction Introduction Basic

Network Visualization Introduction Presented by Shahed Introduction Introduction Basic

Network Visualization Introduction Presented by Shahed Introduction Introduction Basic building blocks Node Links (relationship between nodes) Spatial information Network data

584 views • 9 slides
Introduction Introduction (1) Main argument of the paper: universities are not only

Introduction Introduction (1) Main argument of the paper: universities are not only

Le jugement des pairs comme outil de management des universits Peer-review as a management tool Christine Musselin (CSO, Sciences Po et CNRS) Avril 2013, Lirrsistible ascension du capitalisme acadmique Introduction Introduction (1)

590 views • 28 slides
Introduction Introduction to storage and to storage and filesystems filesystems Introduction

Introduction Introduction to storage and to storage and filesystems filesystems Introduction

Moreno Baricevic Gilberto Daz Axel Kohlmeyer Stefano Cozzini ULA ICTP CNR-IOM DEMOCRITOS Merida, VENEZUELA Trieste, ITALY Trieste, ITALY Introduction Introduction to storage and to storage and filesystems filesystems Introduction

1.19k views • 51 slides
JABLOTRON JA-100 introduction November 2011 Introduction Todays goals First introduction of

JABLOTRON JA-100 introduction November 2011 Introduction Todays goals First introduction of

JABLOTRON JA-100 introduction November 2011 Introduction Todays goals First introduction of the brand new JA-100 alarm system Visions Basic architecture System components Setting Help us with final validations You are the FIRST ones

1.69k views • 111 slides
1 Introduction Introduction Communication System Baseband an adjective that describes

1 Introduction Introduction Communication System Baseband an adjective that describes

Introduction Introduction Physical Layer Mobile network Global ISP Provides the means to transmit bits Basic Concepts of from sender to receiver, Data Transmission Defines the mechanical, electrical, and Home network timing

463 views • 7 slides
Welcome! Todays Agenda: Topic Introduction Course Introduction Team Practical

Welcome! Todays Agenda: Topic Introduction Course Introduction Team Practical

INFOGR Computer Graphics Jacco Bikker - April-July 2015 - Lecture 1: Introduction Welcome! Todays Agenda: Topic Introduction Course Introduction Team Practical Details Assignments Field Study State of

869 views • 62 slides
Introduction (00) RNDr. Martin Madaras, PhD. madaras@skeletex.xyz Introduction Introduction

Introduction (00) RNDr. Martin Madaras, PhD. madaras@skeletex.xyz Introduction Introduction

Virtual and Augmented Reality Introduction (00) RNDr. Martin Madaras, PhD. madaras@skeletex.xyz Introduction Introduction Who am I? What do I do here? 2 About me Short research bio: - 2014 - finished PhD at FMFI UK - 2014 2016 -

1.3k views • 39 slides
PRESENTATION The Introduction What is the Introduction ? The introduction prepares the audience

PRESENTATION The Introduction What is the Introduction ? The introduction prepares the audience

PRESENTATION The Introduction What is the Introduction ? The introduction prepares the audience for your presentation. It tells them what your presentation is about, why it is important, and finally, what to listen for in your speech. Get the

505 views • 3 slides
How to make a presentation with L A T EX? Introduction to L A T EX Introduction to Beamer

How to make a presentation with L A T EX? Introduction to L A T EX Introduction to Beamer

Introduction to Beamer Hafida Benhidour How to make a presentation with L A T EX? Introduction to L A T EX Introduction to Beamer Introduction to Beamer Hafida Benhidour Department of computer science King Saud University November

732 views • 49 slides
Shenzhen Cuilu jewelry Co., Ltd was founded in 1996 and its a large private enterprise

Shenzhen Cuilu jewelry Co., Ltd was founded in 1996 and its a large private enterprise

Introduction Introduction - - Brief Brief Introduction Introduction of of Cuilu Cuilu Group Group Introduction Introduction - - Brief Brief Introduction Introduction of of Cuilu Cuilu Group Group Shenzhen Cuilu jewelry Co., Ltd

147 views • 14 slides
Introduction to ICS- -214 214 Introduction to ICS Official Unit / Incident Log - A V-C-N.org

Introduction to ICS- -214 214 Introduction to ICS Official Unit / Incident Log - A V-C-N.org

V olunteer C ommunications N etwork (V-C-N.org) Introduction to ICS- -214 214 Introduction to ICS Official Unit / Incident Log - A V-C-N.org Academy Course - 2012-02.24-2208 262: Introduction to ICS-214 : V-C-N.org : Slide: 1 V olunteer C

735 views • 34 slides
Introduction to ICS- -214 214 Introduction to ICS Official Unit / Incident Log - A V-C-N.org

Introduction to ICS- -214 214 Introduction to ICS Official Unit / Incident Log - A V-C-N.org

V olunteer C ommunications N etwork (V-C-N.org) Introduction to ICS- -214 214 Introduction to ICS Official Unit / Incident Log - A V-C-N.org Academy Course - 2012-02.24-2208 262: Introduction to ICS-214 : V-C-N.org : Slide: 1 V olunteer C

558 views • 18 slides

More recommend