American Chemical Society NCW 2011 Coordinator Webinar Wednesday, September 27, 2011 4:00 – 5:00 pm EDT
American Chemical Society NCW 2011 Coordinator Webinar Lynn Hogue, Chair Committee on Community Activities (CCA)
Purpose and Overview NCW Theme and Resources: Tracy Halmi ACS Committee on Community Activities Public Relations: Nancy McCormick-Pickett, Manager, Strategic Communications ACS Office of Public Affairs Measuring the Success of NCW: George Heard ACS Committee on Community Activities ChemLuminary Nominations: Kim Morehouse ACS Committee on Community Activities American Chemical Society 3
American Chemical Society NCW Theme and Resources: Tracy Halmi Program Development and Promotion Subcommittee ACS Committee on Community Activities
International Year of Chemistry
Local Section’s & IYC Nashville Local Section Southwest Georgia Local Section Puget Sound Local Section Erie Local Section Maryland Local Section California Local Section
National Meeting in Denver, CO Photos: Linda Wang/C&EN
National Meeting in Denver, CO Photos: Linda Wang/C&EN
National Meeting in Denver, CO Photos: Linda Wang/C&EN
International Year of Chemistry
National Chemistry Week 2011 “Chemistry - Our Health, Our Future!”
2011 NCW Theme Team Members Tracy Halmi , Chair Sanda Sun Anne Taylor American Chemical Society 12
National Chemistry Week Fourth Week in October 2005: The Joy of Toys 2006: Your Home - It’s All Built on Chemistry 2007: The Many Faces of Chemistry (20 th Anniversary) Having a Ball with Chemistry – The Chemistry of Sports 2008: 2009: Chemistry – It’s Elemental! 2010: Behind the Scenes with Chemistry 2011: Chemistry - Our Health, Our Future! October 16 - 22
Tools for Event Coordinators What resources are available to help your local section plan NCW 2011 outreach events? Celebrating Chemistry Web resources Safety information • www.acs.org/outreach Activity lists • www.acs.org/iyc2011 Insurance • www.chemistry2011.org Public Relations Information • www.acs.org/kids Fundraising Guide
Coordinators Resource Page
Coordinators Resource Page Fundraising Information Liability Issues Fundraising Guide Insurance Coverage Information NCW Fact Sheet Insurance Request Form Thanks — Donation $250 or More Photo-Release Form Public Relations Tools American Chemical Society PR Guidebook
NCW Products $22.50 pack 25 $1.12 each $4.00 pack 9 Out of Stock – October 5th
K-12 Illustrated Poem Contest Haiku Limerick Ode ABC poem Free Verse End Rhyme Blank Verse Deadline for submission of your Local Winners to the National Contest is Friday, October 28, 2011
Community Activity Health & Hygiene Drive Potential donations: sunscreen, lotion, baby supplies, soap, toothbrushes and toothpaste, hand sanitizers, lip balm, deodorant, hair products, shaving cream, etc. Note: It is highly recommended to identify and contact the organization(s) in advance to determine local need.
IYC Community Activity: Pennies for PUR TM • PUR™ is a low -cost method purify water meeting World Health Organization standards for safe drinking water. • ACS is collecting funds to purchase water purification packets that can be used in areas of the world that do not have readily available clean and potable water. • Sponsors : Procter & Gamble and US Centers for Disease Control and Prevention Mail payment to: American Chemical Society 1155 Sixteenth Street, NW Washington, DC 20036 Attn: Accounts Receivable Pennies for PUR project
More Activities www.acs.org/kids
Happy NCW!!! Have fun!!
American Chemical Society Publicizing Your NCW Events: How to draw a crowd and generate headlines Nancy McCormick-Pickett ACS Office of Public Affairs
Publicize Your NCW Events: How to draw a crowd and generate headlines • Nancy McCormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs – Member public relations programs – Public relations support for Society programs (NCW, CCED, IYC 2011) – ACS Brand implementation and Chemistry Ambassadors program • Contact Information: n_mccormick-pickett@acs.org American Chemical Society 29
Publicize Your NCW Events What we’ll cover • Make your event newsworthy – PR Guidebook (www.acs.org/lspr) • Get the media’s attention • Don’t leave a good story to chance— Make it happen • Other ways to draw a crowd American Chemical Society 30
Publicize Your NCW Events: Make your event newsworthy • Think ahead — is your event worthy of news coverage? – Will the public be interested? Kids? Adults? – What ‘visuals’ can you promise to a reporter? What photo opportunities? – Will the event be open to the public? Free or fee? – Is it accessible to the news media? American Chemical Society 31
Publicize Your NCW Events: Get the media’s attention • Contact the news media for both pre- and post-event news coverage – Templates at: www.acs.org/lspr – Know your 5 W’s – Have a PR Chair? Engage them! – Have a PR office at your institution? They may be willing to help! American Chemical Society 32
Publicize Your NCW Events: Make it happen • Don’t leave a good story to chance — Make it happen! – Designate an articulate, passionate spokesperson in advance – Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation, International Year of Chemistry 2011 – Facilitate access to good photos, interviews, reporter involvement American Chemical Society 33
Publicize Your NCW Events: How to draw a crowd and generate headlines American Chemical Society 34
Publicize Your NCW Events: Northeast Tennessee Local Section American Chemical Society 35
Publicize Your NCW Events: Other ways to reach out and draw a crowd • Reach Out – Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, other venues in the community – Facebook, Twitter? Blog? Before/during/after – Think about the audience you’re after— how and where do they get their information? American Chemical Society 36
Publicize Your NCW Events: Other ways to reach out and draw a crowd • For grades 5 – 7 • On request will send free copies – up to two boxes to local sections • Additional copies available for free at ACS store www.acs.org/store • Digital version online at (getting URL) American Chemical Society 37
Generate your own headlines- Emory’s Undergrad ChemClub • After all that, no press? – Provide pictures you took to the media, with descriptive captions and your message. Be timely! – Show excitement, action, people enjoying chemistry! American Chemical Society 38
Questions…. American Chemical Society 39
NCW 2011 Chemluminary Award Categories Kim M. Morehouse, Chemical Society of Washington, NCW Chair Member of Committee on Community Activities
Outstanding Community Involvement in NCW Recognizes a local section that generates the greatest amount of community participation in NCW American Chemical Society 41
Evaluation Rubric Criteria Some Examples Groups Reached Schools, libraries, scout troops Variety of Programming Lectures, hands-on activities, contest Creativity and Innovation New and unique activities, demos, etc Volunteer Involvement and High schools, LS members, companies Collaboration Publicity Newspapers, flyers, websites Geographical Reach Number of communities involved; geographic area covered American Chemical Society 42
Outstanding NCW Event for a Specific Audience Recognizes a Local Section for an event that targets a specific group (i.e. underrepresented minorities, Scout Troops, government officials, seniors, individuals with disabilities, teachers) American Chemical Society 43
Evaluation Rubric Criteria Some Examples Pertinence to Theme Correlation of activities to theme Group and Program Scout troops, teachers, etc Creativity and Innovation New and unique activities, demos, etc Volunteer Involvement and High schools, LS members, Collaboration companies Publicity Newspapers, flyers, websites American Chemical Society 44
Best NCW Chem Club Event • Recognizes a Local Section that coordinates and conducts a unique NCW event in which high school students play a major role. Partnerships with high school ACS chemistry clubs are highly encouraged. American Chemical Society 45
Evaluation Rubric Criteria Some Examples Appropriateness of Event Relationship to theme, educational value, degree of originality High School Chemistry Club Involvement of high school Involvement and Collaboration students, high school chemistry clubs in development of program Groups Reached Schools, local businesses, civic organizations Publicity Newspapers, flyers, websites American Chemical Society 46
Best Student Member NCW Event • Recognizes a Local Section that coordinates and conducts a unique NCW event in which ACS student members played a major role . American Chemical Society 47
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