GUIDANCE FOR WEBSITE For DEVELOPMENT TPSA Coffee SME Developed by Dario Iezzoni, Partner: TFO Canada Project Executed by:
General Suggestions ▪ Aim for a minimal but efficient multiplatform presence (Web, Facebook and maybe LinkedIn and Flickr) ▪ Need to be compatible with both desktop browsers, tablet and smart phones ▪ Keep the content as simple as possible (next slide) ▪ Aim for English texts on all platforms ▪ Prepare a Google analytic set up and ( need a training for SMEs to use it - verify the referrals to the website coming from targeted emailing prior to trade fairs) ▪ Carefully craft and verify all content (texts, coordinates and pictures)
Web Presence Page 1 - content and pictures ▪ Who we are (type of organization, where we are from, size of organization, specifics) ▪ Products (varieties, altitude, processes, harvest seasons, comments on next or present harvest including presence in international fairs) ▪ A very short history (no more than 100 words) ▪ Coordinates ▪ Certifications (use the logos) ▪ Map of the production area (not a dot on the office) ▪ Date of last update of the website ▪ Downloadable Q Grading report ▪ Buttons connecting to the SME’s other platforms (Facebook, Linkedin) ▪ 2 or 3 pictures
Page 2 - pictures gallery with notes ▪ Board members or owners ▪ Staff (keep it simple) ▪ Use of premium (if Fair Trade) ▪ Fauna and flora ▪ Spectacular sites (lake, mountains, waterfalls, archaeology) ▪ Facilities and processing (Be extra careful not to show faulty processes and dirty equipment) ▪ Coffee festival and other events (buyer’s visit) ▪ Presence at international fairs
Some inspiring websites ▪ One of the best coffee producer web: www.coopac.com ▪ Why? : ❖ "people in action" focus of the pictures. ❖ Great content on the homepage. Short paragraphs punctuated with "call to actions such as "contact us" or "click here for more detail" ▪ However it has some unnecessary widgets: ❖ the diorama in the upper part that doesn't adapt to all screens ❖ the quotes slider at the bottom of the page
Continued ▪ beautiful and not too many details on the coffee available: http://www.coopac.com/crop-to-sack.html ▪ centering and italic quotes are interesting ways to emphasize a positive selling argument. ▪ good text on description of the farm: http://www.lamulacoffee.com/learn.html ▪ interesting pictures in "see" section in above web. Please note the very appropriate legend superimposed on the pictures. Don't hesitate to punctuate with cute animals. Makes the visitor smile.
Continued • this page for the contact info can be inspiring in a “sales” or “our coffees” page : http://www.coopeagri.co.cr/espanol/vent_int/vi_ventas.htm • this page presenting the different details about the coffee (you might use a clickable link with a password protected download) : http://www.coopeagri.co.cr/espanol/prod_serv/ps_fichas_tecnicas.htm • if you refer to a sub region, give enough details, here: http://www.manoscampesinas.org/ingles/index.htm ▪ basic structure. not much fuss: http://www.sopacdi.org/
Not for reference ▪ (the audio clip doesn't work properly on mobile phone: http://www.lamulacoffee.com • first page in English for this website; too much info. should put people instead of landscapes : http://www.manoscampesinas.org/ingles/index.htm ▪ please note that there are many empty pages even if they are accessed when you click on the link via the right-hand side top menu button ( NOT GOOD), example here: http://www.sopacdi.org/a- propos-de-nous/notre-region/ ▪ Not enough interesting way to demonstrate quality standards/control/professionalism: http://www.manoscampesinas.org/ingles/index.htm ▪ don't just say you are certified (like here http://www.kncutanzania.com/#!/page_Certifications), give a real life example. • please note the unnecessary complexity of this website (ease of navigation, amount of info, etc.) http://www.kncutanzania.com/#!/page_home
Basic structures ▪ Home ▪ About us (where you present the organization) ▪ Our coffees ▪ Certification ▪ Contact ▪ interesting use of some quotes of buyers. Can be used in a simple page ▪ We might earn (or not) a Blog (where you might post what you post on the Facebook and LinkedIn pages, at least once every month) ▪ Sustainable environment
Recommend
More recommend
