Webinar Series Building Your Fall 2020 COVID Communications Plan Part 1: Assessment and Planning – Thursday, June 25 Part 2: Key Audiences and Messages – Thursday, July 9 Part 3: Executing and Optimizing Your Plan – Tuesday, July 21 2
Context Self-Assessment New and Revised…Everything The Basics: Elevated Q&A 3
CONTEXT
Context: The COVID Journey Institutions and students continue to face unprecedented challenge after unprecedented challenge On-Campus Execute Shifting Build Campus Transfer to Virtual Guidelines on Fall Window of Opportunity Contingent Online Closures and Fall Plans Plans Institutions Instruction Dynamics Hybrid Stay the Course Evaluate Re-visit Move Adjust to Evaluating Options for Make Transfer Fall Summer Online Grading Home Fall Plans Plans Learning Decisions Gap Year Students
Context: Goals and Motivations Most students and institutions want the same thing – to be back on campus – but often for different reasons Students Institutions On-campus instructional experience More control over student experience On-campus social/extracurricular experience Better infrastructure Don’t want to be at home Necessary for financial viability
Achieving Balance for Safe Return to Campus Student behavior is the biggest wildcard Can (and will) students… - Follow institutional guidelines? - Forego the social nature of college? Can institutions… - Create guardrails and backstops to keep everyone in line?
Resource: 8 Question Self-Assessment Non-judgmental review of current communications infrastructure and procedure Designed to bring heightened awareness to potential risks and gaps Identifies where you can focus your efforts to maximize ROI and mitigate risk Has your institution differentiated protocols for general versus personalized versus individualized communication? COVID has made individualized communication mission-critical to ensure that students read important information and take action when needed 8
New and Revised…Everything Preparing for a new normal Forms and Waivers COVID Testing and Tracing Policies Facilities Services 9
Communications Basics, Elevated Data Feedback and Segmentation Assessment Content and Execution Messaging
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Q&A and Additional Resources Parts 2 and 3 of this webinar series Key Audiences and Messages – Thursday, July 9 Executing and Optimizing Your Plan – Tuesday, July 21 COVID Communications Toolkit: Planning for Fall The Vine (Current Signal Vine Customers) If you have feedback or questions, or would like to set up a time to walk through COVID messaging samples for your team, email contact@signalvine.com
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