WEB DESIGN HOW TO TRANSFORM YOUR WEBSITE INTO A WELL OILED - PowerPoint PPT Presentation

WEB DESIGN HOW TO TRANSFORM YOUR WEBSITE INTO A WELL OILED MARKETING MACHINE

CAN YOU RELATE TO ANY OF THESE STATEMENTS? I'm getting my I'm worried that the No one is liking my My website doesn't feel clients great flexibility of having content or signing up like me and I kind of results. Why am an online business for my newsletter. hope no one sees it. I I'm not booking will never be a reality My website is just prefer using Facebook more sales calls? for me. costing me money. anyways. STUDIO.RJ

WHO AM I? A brief look at my background and passions SIMPLE TRUTHS Some things are true whether you believe it or not WHY DON'T WEBSITES SELL? AGENDA 5 Things your website should be doing for you HOW TO CREATE A WELL OILED MARKETING MACHINE HOW TO TURN A WEBSITE INTO Using a Results Driven Design Approach to creating A WELL OILED MARKETING MACHINE high conversion websites EXAMPLES Some pratical examples of well executed websites Q & A Your turn to ask away... START

RICKUS JACOBS 01 | WHO AM I ? RESEARCHER TRAPPED IN THE BODY OF A UX/UI WEB DEVELOPMENT AND DIGITAL BRANDING SPECIALIST BACKGROUND Consumer Behaviour Research Executive at Kantar, the world’s leading data, insights and consulting company in helping clients understand people and inspire growth. EDUCATION Bcom Psychology and Bcom Hons Industrial Psychology Focused in Research, Psychometrics and Quantitative Psychology. WWW . STUDIORJDESIGNS . COM 01

LOCATION 01 | WHO AM I ? Xin Chào I'm currently based in the coastal city of Da Nang, Vietnam 01

PASSIONS 01 | WHO AM I ? MOUNTAIN CLIMBING ADVENTURE SPORTS CREATIVITY I'm a keen mountain climber. Surfing just might be my There's something addictive In 2018 I got the opportunity biggest passion in life. I also about bringing intangible ideas to spend a couple of months enjoy downhill to life. I'm a hopeless addict. in the Nepal Himalayas, skateboarding. Be it visual design, trekking and climbing some Fun Fact: I used to be a photography or playing guitar - of the worlds highest professional downhill I constantly find myself with mountains. skateboarding at university. trying to create things. 01

01 | WHO AM I ? PASSIONS 01

"A WELL EXECUTED WEBSITE IS THE MOST VALUABLE MARKETING ASSET OF ANY BUSINESS." - CHARLES DARWIN, 1809

02 | SIMPLE TRUTHS COMMON WEB MYTHS BUSTED Let's Take A Moment To Separate Fact From Fiction When It Comes To The World Of Websites. 02

MYTH 02 | SIMPLE TRUTHS EVERY BUSINESS ONE NEEDS A WEBSITE Many Businesses Create a website because they think they have to. Truth is, a low quality website is NOT BETTER than nothing. At the same time, a good website can be a great asset if you are ready to invest in making it awesome and making it work for you. FAIL Stick to your social media pages (Facebook, Linkedin, etc) until you are truly ready to expand your business online. 02

MYTH 02 | SIMPLE TRUTHS IF YOU BUILD IT TWO THEY WILL COME Oh How I wish this was true. Your website is a needle in an incomprehensibly large haystack. Building your website will not revolutionize your business unless you actually promote it. FAMOUS AUTHOR WANT TO MEET Your promotion THE AUTHOR? plan is just as important as your Come to the book signing website itself. this weekend at Mimosa Starbucks Date: 01/011/2020 - 10am L I A F 02

MYTH 02 | SIMPLE TRUTHS YOUR WEBSITE THREE HAS A FINISH LINE Your website might have a launch date, but that doesn't mean it's finished. Truth is, your website is never finished. and it will never be. As your business and environment changes, so should your website. Imagine if Apple still had the same website it had 20 years ago. Regularly update and revise the content on your website to stay current 02

MYTH 02 | SIMPLE TRUTHS PEOPLE READ FOUR YOUR WEB PAGES Think of the web as an information super-highway and your website as a billboard. You need to make an impact and you need to do it quickly! People are only scanning the content of your website. Plan L I accordingly! A F 02

MYTH 02 | SIMPLE TRUTHS DESIGN IS ABOUT FIVE LOOKING GOOD Many people think design is about making their website look beautiful. Now, there's nothing wrong with beautiful, but good design is about more than pretty logos and colours. Design is about creating an experience that is meaningful, functional and enjoyable. It's about planning the smoothest, L most persuasive way of I A F introducing your offerings to prospects. 02

03 | WHY DON ' T WEBSITES SELL ? 5 THINGS YOUR WEBSITE SHOULD BE DOING FOR YOU! 03

03 | WHY DON ' T WEBSITES SELL ? 5 THINGS YOUR WEBSITE SHOULD BE DOING FOR YOU: MAKING YOU MONEY SAVING YOU TIME 05 ENGAGING WITH YOUR IDEAL CLIENT 04 PROVIDING VISIBILITY / ACCESSIBILITY 03 EXPERT POSTITIONING 02 01 03

03 | WHY DON ' T WEBSITES SELL ? 84% of consumers think a website makes your EXPERT business more credible. A well executed website clearly showcases your expertise, products, and POSITIONING services to establish your business as a trusted service provider within your industry. 5 THINGS YOUR WEBSITE SHOULD BE DOINF FOR YOU 03

03 | WHY DON ' T WEBSITES SELL ? A well executed website allows you to be VISIBILITY / visible at all times but more importantly, to be visible when it matters most, at that critical ACCESSIBILITY moment your potential customer is actually searching for you or your services. 5 THINGS YOUR WEBSITE SHOULD BE DOINF FOR YOU 03

03 | WHY DON ' T WEBSITES SELL ? ENGAGING A well executed website does the talking for you. It speaks the language of your ideal YOUR IDEAL customer. It hit's their pain points and offers them suitable solutions. Delivering the right CLIENT message to the right people is key to standing out from hoards of competitors and ultimately growing your business. 5 THINGS YOUR WEBSITE SHOULD BE DOINF FOR YOU 03

03 | WHY DON ' T WEBSITES SELL ? A carefully planned and designed website SAVING enables you to automate key but often repetitive and time consuming business YOU TIME processes. Time saved will reduce stress and free up more time to focus on what matters most: Growing your business. 5 THINGS YOUR WEBSITE SHOULD BE DOINF FOR YOU 03

03 | WHY DON ' T WEBSITES SELL ? A well executed website is a tool through MAKING which you can achieve your organisational goals. It facilitates growth and allows you to YOU MONEY grow your business at scale with predictability, ultimately making you money! 5 THINGS YOUR WEBSITE SHOULD BE DOING FOR YOU 03

03 | WHY DON ' T WEBSITES SELL ? ? THE BIG FAT QUESTION: Why is my website not delivering these results? 03

HERE'S WHY 03 | WHY DON ' T WEBSITES SELL ? the vast majority of websites will fail: YOUR WEBSITE DOES NOT REFLECT YOUR ESSENCE 1. DEFINING YOUR ESSENCE HELPS YOU TRULY UNDERSTAND AND COMMUNICATE THE IMPACT YOUR BRAND HAS ON YOUR CLIENTS' LIVES Defining your essence allows you to understand what makes your brand different. It establishes the key phrases and touch points that will support your marketing communications and acts as the creative model that all messaging must reflect. In essence, your essence should be the cornerstone of your unique value proposition for your ideal client. 03

HERE'S WHY 03 | WHY DON ' T WEBSITES SELL ? the vast majority of websites will fail: YOUR DESIGN IS NOT QUICK AND EASY TO UNDERSTAND 2. PEOPLE DON'T BUY THE BEST PRODUCTS, THEY BUY THE PRODUCTS THEY UNDERSTAND THE FASTEST This not only goes for your brand's website, story and copy, but also for the design of all your brand's marketing collateral. Do this wrong and you risk loosing your customer before you even told them your story... 03

HERE'S WHY 03 | WHY DON ' T WEBSITES SELL ? the vast majority of websites will fail: YOU AREN'T THINKING STRATEGICALLY 3. THERE'S NO STRATEGIC FUSION BETWEEN YOUR WEBSITE AND ORGANISATIONAL OBJECTIVES You aren't simply designing an interface that will look good to you. You are designing an interface that will help you accomplish your organizations objectives. Remember that a website is an interface that serves a function. That function may be to sell products, to deliver informational content, to entertain, to inform or to provide access to a service. Whatever that function is, your design must focus on fulfilling it and helping the visitor achieve his/her end objective. 03

SO HOW DO I ENSURE MY WEBSITE DOESN'T SUCK? HOW TO TURN A WEBSITE INTO A WELL OILED MARKETING MACHINE 04

04 | HOW TO TURN A WEBSITE INTO A MARKETING MACHINE HIGH CONVERSION FORMULA 1 2 3 4 5 AUTOMATE AND RESEARCH AND BLUEPRINT RESULTS DRIVEN REINFORCE FOR SCALE DISCOVERY DESIGN CONVERSION Identifying and Discovering your Determining what type Applying principles of Attracting visitors, Keeping essence and deep and structure of Psychology to Build your Automating repetitive them engaged through and time consuming diving into the realm of website will best website around your ideal carefully curated visual processes to scale your your ideal customer. facilitate your ideal customer's desired outcomes assets and capturing their customers purchasing at each stage of the decision business. details with strong call's to journey. making process. action.