We’re better together. Confidential | Not for sharing Herdlr | Overview Presentation | 00
THE CONTEXT Change happens . It’s inevitable. Change will come to our communities. It may take the form of a locally unique challenge or it may be the effects of something larger, trickling down. Something we brought upon ourselves or something unfairly levied. “The inevitable is no less a shock just because it is inevitable.” — Jamaica Kincaid Confidential | Not for sharing Herdlr | Overview Presentation | 01
It may be change for the worse, bringing with it great struggle , or it could equally be change for the better, revealing tremendous new opportunities . “A bend in the road is not the end of the road…Unless you fail to make the turn.” — Helen Keller Confidential | Not for sharing Herdlr | Overview Presentation | 02
Whatever form it takes, the constant is this: The deeper our sense of local community, the stronger our connections, and the more robust our web of interdependent relationships , the better positioned we’ll be to take on change and manage it effectively. “I ask not for a lighter burden, but for broader shoulders.” — Jewish Proverb Confidential | Not for sharing Herdlr | Overview Presentation | 03
Such relationships, the ones waiting for us just outside our door, have proven throughout history to be the most efficient and most satisfying — in times of both challenge and opportunity. Assistance Satisfaction Levels 100 “Resilience in the Wake of Superstorm Sandy,” The Associated Press-NORC Center for Public Percent Who Found Meaningful Help 90 Affairs Research. 2013. 80 70 60 50 40 30 20 10 People seeking assistance People seeking assistance from family , friends, neighbors, from Federal and state and other social connections government resources Confidential | Not for sharing Herdlr | Overview Presentation | 04
They shape our economic fortunes, both personal and collective. Volunteering is associated with an increased likelihood of finding employment for all volunteers, regardless of a person’s gender, age, ethnicity, geographical area, or job market conditions. Connections and Unemployment “Civic Health and the Economy: Making the Connection,” National Conference on Citizenship, 2013. Confidential | Not for sharing Herdlr | Overview Presentation | 05
They can even make the difference between life and death. 1995 Chicago Heat Wave Deaths 40 “Neighborhood Connections Key To Surviving A Crisis,” Eric Klinenberg, professor of Sociology, NYU. NPR. January 3, 2013. Deaths per 100,000 Residents 30 20 10 Neighborhood with strong Adjacent and comparable social infrastructure neighborhood with weak social infrastructure Confidential | Not for sharing Herdlr | Overview Presentation | 06
What we call sense of community — something recognized and pursued, yet rarely experienced fully — is the root of resilience . “One core concept that has to be grasped is the rule that the community, not the individual, is the basic unit of human survival. History shows that local communities can flourish while empires fall around them.” — John Michael Greer , The Long Descent Confidential | Not for sharing Herdlr | Overview Presentation | 07
THE CHALLENGE However, this concept of resilience through relationship is out of sync with the present-day reality of community in America. Confidential | Not for sharing Herdlr | Overview Presentation | 08
We satisfy our needs through the purchase of goods and services. Health Security Child+Senior Care Food+Shelter Entertainment Environment Confidential | Not for sharing Herdlr | Overview Presentation | 09
We mandate zoning that segregates us by use and income, and wall ourselves off from our broader communities. Households in Gated Communities 12 “Fortress America,” Blakely and Snyder, 1999; “America’s Most Exclusive Gated Communities,” 11 Tanya Mohn, Forbes Magazine, July 3, 2012. 10 Number (in Millions) 9 8 7 6 5 4 3 2 1 1985 2001 2009 Confidential | Not for sharing Herdlr | Overview Presentation | 10
We pursue human connection through the weak ties of social media. @Arun Sundararajan @Peter Block Professor, NYU Author, Community: The Structure of Belonging “The extent to which people are connected to each “In some way, the vitality and connectedness of other is lower than what humans need.” our communities will determine the strength of our democracy.” Confidential | Not for sharing Herdlr | Overview Presentation | 11
We grow apart, becoming ever more distrustful of one another. Our ability to work together diminishes. “Most people can be trusted. ” 100 “Trends in Public Opinion,” Niemi, Mueller and Smith, 1989; “General Social Survey,” 90 National Opinion Research Center, 2013. 80 Percentage Agreed 70 60 50 40 30 20 10 1964 1972 2013 Confidential | Not for sharing Herdlr | Overview Presentation | 12
We look to government and non-profits to fix collective problems, straining their limited resources while further removing ourselves from the realities at hand. “ One major reason for the deactivation of our neighborhoods is that institutions often take on as their own purpose what right- fully belongs in the hands of local citizens. Institutions adopt the language of community building but, too often, despite good intent, they encourage dependency and reduce the power of local communities.” — John McKnight and Peter Block , The Abundant Community Confidential | Not for sharing Herdlr | Overview Presentation | 13
We want to help, but the only thing we feel qualified to do is identify and report things that need to be done . Confidential | Not for sharing Herdlr | Overview Presentation | 14
But what if there were a way to convert our recognition of need into meaningful civic action and, in the process, build a stronger, more resilient community over time? Confidential | Not for sharing Herdlr | Overview Presentation | 15
Confidential | Not for sharing Herdlr | Overview Presentation | 16
Look around where you live. It shouldn’t take long to see something that needs doing, helping, cleaning, fixing, improving, sprucing or planting. Something you wish someone would take care of . Confidential | Not for sharing Herdlr | Overview Presentation | 17
What if there were a mechanism to share these universally experienced observations, and turn them into something ? Confidential | Not for sharing Herdlr | Overview Presentation | 18
I wish someone would Confidential | Not for sharing Herdlr | Overview Presentation | 19
clean up the trash along Main Street. I wish someone would Confidential | Not for sharing Herdlr | Overview Presentation | 20
help elderly neighbors with yard work. I wish someone would Confidential | Not for sharing Herdlr | Overview Presentation | 21
turn the old church on 2nd Avenue into a community center. I wish someone would Confidential | Not for sharing Herdlr | Overview Presentation | 22
Herdlr working homepage design | Generic municipality Confidential | Not for sharing Herdlr | Overview Presentation | 23
And what if doing so helped you understand that maybe the someone you’re wishing for is you ? Or that maybe there are other people in your community — people you could join — concerned about the same thing ? Confidential | Not for sharing Herdlr | Overview Presentation | 24
Herdlr speculative search results | Generic municipality Confidential | Not for sharing Herdlr | Overview Presentation | 25
Herdlr combines civic spirit with shared interest to create meaningful community improvement — building deeper trust and long-term social capital with each new transaction. Short-term Long-term Increased New New social connections relationships capital Others + concerned You about the same issue A more Small, Deeper beautiful + incremental trust resilient improvements community Confidential | Not for sharing Herdlr | Overview Presentation | 26
Users share their wishes, connect with others of like mind, head up tasks, or join similar tasks already in the works. Herdlr provides all the tools you need to promote , organize , manage and complete tasks that simply need doing. It doesn’t create the will to contribute . Or the sense of belonging that compels people to care for their communities. That already exists in all of us. Herdlr just provides a better way to get things done . Confidential | Not for sharing Herdlr | Overview Presentation | 27
Basic mechanics, geared for a quick path to solvency . Municipal client base Operated on a subscription model Rolled out in Governments each city or town Tasks are gain insight into via promotional opened, promoted community priorities education campaign together and closed by with select, early adoption Herdlrs gain recognition Project launch group comprised of for civic contributions Champions community influencers Accessed through municipal website or via location-specific mobile app Confidential | Not for sharing Herdlr | Overview Presentation | 28
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