W HO ARE WE TALKING TO ? 3 K EY A UDIENCES A DULT L EARNERS C URRENT - PowerPoint PPT Presentation

S CHOOL FOR A DVANCED R ESEARCH C ONTENT STRATEGY AND MESSAGING REPORT M EREDITH S CHWEITZER D IRECTOR OF P UBLIC P ROGRAMS AND C OMMUNICATIONS F EBRUARY 29, 2020 1

S CHOOL FOR A DVANCED R ESEARCH W HO ARE WE TALKING TO ? W HAT ARE WE SAYING TO THESE AUDIENCES ? W HERE AND HOW ARE WE SAYING IT ? 2

S CHOOL FOR A DVANCED R ESEARCH W HO ARE WE TALKING TO ? 3

K EY A UDIENCES A DULT L EARNERS C URRENT S CHOLARS /A RTISTS ( INCLUDES PROSPECTIVE APPLICANTS , C ULTURAL T OURISTS ON CAMPUS RESIDENTS , AND ALUMNI ) N ATIVE A MERICAN C OMMUNITIES M USEUM /C ULTURAL I NSTITUTION P ROFESSIONALS D ONORS 4

S CHOOL FOR A DVANCED R ESEARCH W HAT ARE WE SAYING TO THESE AUDIENCES ? 5

K EY MESSAGES / E STABLISHED WITH 66+C O IN 2018 Impact: SAR has a long, distinguished history as one of the most influential anthropological institutions in the U.S. 6

K EY MESSAGES / E STABLISHED WITH 66+C O IN 2018 Environment: SAR provides a dynamic, immersive, and creative learning environment. 7

K EY MESSAGES / E STABLISHED WITH 66+C O IN 2018 Programs: SAR’s scholar and artist programs, fellowships, seminars, and awards are among the most prestigious in the fields of anthropology, social sciences, humanities, and art. 8

K EY MESSAGES / E STABLISHED WITH 66+C O IN 2018 Resources: SAR provides important cultural, educational, and community resources. 9

U NIQUE V ALUE P ROPOSITION / E STABLISHED WITH 66+C O IN 2018 SAR’s unique learning environment is designed to inspire intellectual risk-taking and unleash creativity in order to advance scholarly, artistic, and community-based inquiry that fosters our understanding of humankind. 10

S CHOOL FOR A DVANCED R ESEARCH W HERE AND HOW ARE WE SAYING IT ? 11

K EY O UTLETS Owned Media Earned Media Paid Media 12

K EY O UTLETS – C URRENT – O WNED M EDIA SAR website SAR social media Homepage Facebook Blog T witter News Instagram Content pages YouTube LinkedIn SAR E-mail communications Print Monthly E-News SAR Now Targeted E-Blasts to Annual Report segmented lists Event & other mailings 13

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K EY O UTLETS – C URRENT – E ARNED M EDIA 33

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