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Utilizing Social Media to Communicate the Stewardship Message - PowerPoint PPT Presentation

Oct 15, 2023 •209 likes •696 views

Utilizing Social Media to Communicate the Stewardship Message faith in marketing faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH Thom Hiatt

  1. “Utilizing Social Media to Communicate the Stewardship Message” faith in marketing faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  2. Thom Hiatt • Marketing Industry Since 1998 • Owner of TwinBees Since 2003 • We help organizations improve their communications. • Social • Video • Web • Printing faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  3. Thom Hiatt • Husband & Father of 3 • Lector & Past Grand Knight • Development Council Chairperson, 4-Years • Cursillo Communications Chairperson • Faith in Marketing faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  4. Thank You! Fr. Peter Escalante, St. Joseph Cathedral Georgene Kruzel, Santa Sophia Cindy Bosh, All Hallows Damian Esparza, Diocese of San Diego Debbie Leaverton, OC Foundation You! (Notes will be online.) faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  5. As Catholics, we work every day to strengthen our own relationship with Jesus. As Stewards, we work diligently to preserve our legacy, increase involvement, and bring others closer to Christ. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  6. What does Father say at the end of every Mass? “The Mass has ended. Go and ____.” What can we do to help our parishioners become more apostolic? faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  7. Let’s do something new. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  8. “Let’s invent tomorrow instead of worrying about what happened yesterday.” - Steve Jobs faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  9. “To improve is to change; to be perfect is to change often.” - Winston Churchill faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  10. “Lead with the Beautiful. Preach with Ardor. Use the New Media.” - Fr. Robert Barron faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  11. “If Pope Francis can tweet, I’m pretty sure you can, too.” - Thom Hiatt faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  12. To spread the Stewardship Message, there are many channels through which we can communicate. One channel is Social Media. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  13. Which one is the best? faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  14. What’s popular? Facebook LinkedIn Twitter Instagram Pinterest YouTube Google+ Soundcloud Usage can be based on content and target age / demo. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  15. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  16. Friends+Me faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  17. BEFORE YOU POST! It’s important to establish your identity and style. Serious? Casual? Creative? faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  18. WHO SHOULD POST? 1. Stewardship Staff Member 2. Trusted Parishioner(s)* 3. Pastor *Take advantage of strengths! faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  19. HOW OFTEN TO POST? Daily is fjne. Weekly is a must. Always remember to constantly adjust! Consider posting regular content, i.e. #FaithFriday or #StewardshipSaturday faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  20. AFTER YOU POST! Respond and participate. Unless you are praying, it’s no fun to be alone in a room, talking to yourself! faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  21. WHAT ABOUT THE BAD COMMENTS? Delete vulgarity. Publicly acknowledge & apologize. Publicly offer a solution. Continue the solution offmine. Publicly post the closure. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  22. WHAT CAN YOU POST? Pictures* Videos & Audio* Events Links Plain Text * Include People & Personal Interest Content * More likely to go viral faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  23. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  24. 1000 eggs. 100 kids. 10 minutes. KUSI-TV Coverage. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  25. Santa Sophia Church has 482 likes. 70% of the top recent PICS reach more people than the likes Santa Sophia has! faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  26. 100% of the recent Google+ posts from Dynamic Catholic are Quote Pics. Is that a good thing? faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  27. They posted fjrst on their website. Then shared the page link on social. facebook: 109 likes / 69 shares faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  28. MAKE YOUR OWN! 1. fjnd a pic at freeimages.com 2. edit in picmonkey.com 3. adjust colors in picmonkey 4. add text in picmonkey 5. download 6. embed in your site then share faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  29. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  30. created for free in three minutes ... then posted ... had likes and shares within minutes faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  31. Picture Video Pictures vs. Videos faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  32. WHAT ABOUT VIDEO? Videos tell a bigger story, are more likely to be shared, they have a longer shelf life, and are more engaging. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  33. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  34. Annual Catholic Appeal Video Parish exceeded goal two weeks early. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  35. Stewardship Conference Video Exceeded 150% of registration goal. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  36. All Hallows “Holy Week” Video Record attendance & record collections! faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  37. Vocations Video Retreat RSVPs came in before the campaign started! 700 views before parishes promoted it. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  38. “Amen! Jesus is the Reason” Video 8500 views plus 70 kids in line for gifts! faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  39. Thank you cards. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  40. “40-Day Lent Challenge” Video 2400 views plus 100+ challengers! faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

  41. Fr. Totton, Kansas City, MO AMAZING VALUE No experience necessary. We shoot in an hour or so. We produce in a day or so. Extremely reasonable rates. faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

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