Using Email to Promote Your Business Kim Swisher Communications, - PowerPoint PPT Presentation

Using Email to Promote Your Business

Kim Swisher Communications, LLC. www.KimSwisher.com Isn’t Email Dead? �� 72% of adults send or receive emails at least weekly � 81% of online shoppers are more likely to make additional purchases as a result of emails � One in five consumers say they read emails from businesses to look for specials � ��

Kim Swisher Communications, LLC. www.KimSwisher.com Email Marketing – Success Stories

Kim Swisher Communications, LLC. www.KimSwisher.com Email Marketing – Success Stories 30% Open Rate (Industry Standard is 25% to 30%)

Kim Swisher Communications, LLC. www.KimSwisher.com Why Use Email to Promote Your Business? � Communicate and Engage Existing Customers � Attract New Customers � Share News � Promote Sales or Offers � Promote Upcoming Events or Activities

Kim Swisher Communications, LLC. www.KimSwisher.com Constant Contact

Kim Swisher Communications, LLC. www.KimSwisher.com Why Constant Contact? � Easy-to-Use Templates � Mobile Friendly � Scheduling Features � List Segmentation � Social Sharing � Reports � Help Area and Product Support

Kim Swisher Communications, LLC. www.KimSwisher.com Tips for Successful Emails Good Subject Lines Can Have a Powerful Impact on Your Readers � Limit to 50 characters – or about 5 to 7 words (the sweet spot on the desktop) � Take out anything spammy ("Buy Now", "Free") � Ask a Question � Include a Deadline � Try a Teaser - something that will hook readers and spark their interest (“Have You Heard?")

Kim Swisher Communications, LLC. www.KimSwisher.com Tips for Successful Emails Build and Continually Maintain Your List � Integrate with Facebook �

Kim Swisher Communications, LLC. www.KimSwisher.com Tips for Successful Emails Integrate with Facebook �

Kim Swisher Communications, LLC. www.KimSwisher.com Facebook & Email Integration

Kim Swisher Communications, LLC. www.KimSwisher.com List Segmentation

Kim Swisher Communications, LLC. www.KimSwisher.com Constant Contact Free Trial � 30% off 3 months - or - 60 day free trial � Email up to 100 contacts � Send unlimited emails � Options for additional services (Event Spot, Surveys, Social Campaigns) ��

Kim Swisher Communications, LLC. www.KimSwisher.com Questions? Kim Swisher (715) 437-0465 Facebook.com/SwisherSocialMedia

Using Email to Promote Your Business Kim Swisher Communications, - PowerPoint PPT Presentation

Using Email to Promote Your Business Kim Swisher Communications, LLC. www.KimSwisher.com Isnt Email Dead? 72% of adults send or receive emails at least weekly 81% of online shoppers are more

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Using Email to Promote Your Business Kim Swisher Communications, - PowerPoint PPT Presentation

Using Email to Promote Your Business Kim Swisher Communications, LLC. www.KimSwisher.com Isnt Email Dead? 72% of adults send or receive emails at least weekly 81% of online shoppers are more

Grow Your Business With Email Marketing Understanding email marketing and how to use it to

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