Using Digital Tools to Engage Customers Sara Verrillo Digital - PowerPoint PPT Presentation

Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist Atlantic County Utilities Authority (ACUA)

WHY?

Customer Service

Education

Transparency & Good PR

Brand Differentiator

Thought Leadership

Recruitment

Traffic

WHAT?

Website

Engaging Website Attributes • User-Friendly • Responsive • Attractive Design • Updated Content

Blogging

BLOG • Become a thought-leader • Share your news Dive deeper into • Great for long-form content hot topics • Great for SEO

Dive deeper into hot topics

Highlight Local Efforts

Share Your Story

Social Media

Facebook • Still the most popular! • Share photos, videos, articles, upcoming events • Create groups • Best for connecting with your local community

Facebook Users • 79% of all U.S. adults are on Facebook

Cons • Your followers may not always see your posts

Facebook Groups • Great way to connect with specific groups of people • Ensures anyone in the group will see the posts you share

Atlantic County ObLITTERaters 123 Members

Twitter • “Tweet” limited to 280 characters • Use “hashtags” to search for and identify tweets

Twitter

Twitter Users • Reporters and news outlets • Industry peers • National and local

Best For • Connecting with peers, reporters • Staying updated on news

Cons • Feed updates so quickly • Character Limit

Instagram Users • Image and short video platform

Instagram Users

Instagram Users • Over 90% of users under the age of 35

Best For • Connecting with younger audience • Sharing behind-the- scenes photos or videos

Cons • Can’t put live links in your comments

LinkedIn • The professional social media platform • Online resume for individuals • Recruiting tool for companies

LinkedIn Users • Professional organizations • Industry peers • Future Employees

Best For • Promoting your skills • Connecting with peers • Sharing updates or industry news

Snapchat • Record and send short videos/ photos

Snapchat Users • 71% of users under age 34

Best For • Sharing behind-the- scenes video • Creating custom GeoFilters

Examples

GET STARTED

What You’ll Need • Dedicated person or multiple team members • Technical knowledge and creativity • Smartphone or camera to take photos/video

Know What You Can Handle • Decide which platform is the best for you and try that first • Add others as you feel comfortable

CREATING CONTENT

Items and FAQs

Engage residents – just ask!

Use the Calendar as a Guide

Use the Calendar as a Guide

Use the Calendar as a Guide

Videos Experiment with short or live videos to explain processes

Connect with the Community

Follow community members, promote your profile name

Promote and Use Hashtags

Find & Share Industry News Use hashtags for research, search #recycling

Contests

Advertising Facebook has greatest reach for little cost

HELPFUL TIPS

Always Remember to… • Be relevant to your community • Try something new, measure and reevaluate • Recycle (content)

Resources Photo Editing/Video: Scheduling: – Canva – Buffer.com – Picmonkey – Hootsuite.com – Adobe Spark Other: – GifLab – VidLab – Government Social Media Organization - – iMovie GSMO.org – Buffer social media blog

Connect with Us! www.acua.com Facebook.com/ACUA.Green Twitter.com/ACUA_Green Instagram.com/acua_green sverrillo@acua.com