Social Media Management: Case Studies JASON WEAVER, CEO SHOUTLET INC.
Build. Engage. Measure. BUILD your social presence with Facebook, Twitter, widgets, video, RSS, SMS, and e-mail. ENGAGE with customers on your terms to generate leads and increase brand awareness. MEASURE your impact with powerful, real-time analytics that track your communication, who sees it, and where it's shared. 2
Defining Social Media ROI Donations Leads Sales 3 3
Traditional vs. Social Media ROI Goal: Reach CEOs of small businesses 4
Case Study: Perry Ellis Campaign details In our Ultimate Honeymoon Giveaway contest finalists were notified via email. The email included a custom widget that could be shared through their social networks and blogs to encourage their friends to vote for them. Results Widgets for eight couples were clicked 10,019 times and embedded in 35 locations. Campaign resulted in a 151% increase in web traffic to perryellis.com over prior week. 5 www.shoutlet.com
Case Study: Original Penguin Campaign details Ubercool Dad Miami Getaway Father’s Day contest hosted on a dedicated Facebook tab with a sign-up widget. Results A total of 7,635 entries were received during the registration period (one month) and 4,598 new Facebook fans were gained. The widget had a total of 6,311 impressions nationwide. 6 www.shoutlet.com
Case Study: Rayovac Objective: Promote new Facebook fan page and drive video views of Molly’s magic wand commercial. Solution: Rayovac reached out to mom bloggers and Disney fan bloggers with a Shoutlet video player widget and a call to action about their new Facebook fan page, where a sign-up widget was housed to collect email addresses and distribute a $3 coupon . Eight blog posts (33% of those initially contacted), additional posts on coupon blogs, 800 video plays on blog sites, and dozens of tweets drove customers to Facebook. To date, there are 91,000+ Facebook fans and an email database of over 32,000. 100+ Rayovac widget embeds 30% Coupon Total Rayovac video views = Roughly Redemption! 54,000 7
Social Media for B2B Lead Generation 8
Case Study: Bare Escentuals Campaign details Shareable widget with exclusive social network promo code Results 21% of the those who viewed the widget e-mailed the offer to friends or shared the offer via social bookmarks Source: BlueHornet 9 www.shoutlet.com
Case Study: American Family Insurance Client: American Family Insurance Objective: Provide top-down solution for distributing content to 4,000+ insurance agents. Make professional Facebook fan pages accessible for each agent, regardless of level of technical knowledge Solution: “We're using Shoutlet to activate over Custom solution provides pre-approved 4,000 of our agents on Facebook. content to agents to post on Facebook If you want to enter social media, through Shoutlet and edit business Shoutlet is the tool you need." information on individual Facebook fan pages Mark Anderson, Interactive Media Administrator/Digital Marketing, American Family Insurance 10
Contact Us Jason Weaver CEO, Shoutlet, Inc. 608.829.2301 Yes, you can have a copy of this presentation. Please e-mail us at marketing@shoutlet.com 11
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