Use of mobility stations to reach a city-friendly urban mobility Polis Conference Brüssel 2015 team red Deutschland GmbH Project manager: Dr. Bodo Schwieger Editor: Luise Fremder
team red – Innovation Consultancy Experience of 13 years, 50 experts, 300 projects und 10 innovation prices Mobility Transport Tourism Market Researcher Economist City Planner Geograph Engineer Programmer Designer Journalist Event Manager slide 2 - 02.11.2015
Why mobility stations A point at which means of transport are linked � Short transfer distances and times � Promote multi- and intermodality � Modal shift to sustainable modes – alternative to cars � Should be generally adopted? Source: André Stocker Design 2013 slide 3 - 02.11.2015
Existing mobility stations Bremen: First mobility station of Germany established in 2003, called „Mobil.punkt“ and „Mobil.pünktchen“ Source: Michael Glotz-Richter, Bremen Source: http://www.stadtplan.net/ slide 4 - 02.11.2015
Existing mobility stations Hamburg: „switchh“, establishment of many mobility stations since 2013 Source: http://www.qixxit.de/blog/die-mobilitaetsstation-mobilitaet-vor-ort/ Source: http://www.stadtplan.net/ slide 5 - 02.11.2015
Existing mobility stations Munich: Opening of a first mobility station at „Münchner Freiheit“ in November 2014 Source: http://www.stadtplan.net/ Source: www.muenchen.de; www.br.de slide 6 - 02.11.2015
Existing mobility stations Offenburg: Opening of a first mobility station at the exhibition hall in June 2015 Source: http://www.bo.de/lokales/offenburg/mobilitaetsstation-wird-eroeffnet Source: http://www.stadtplan.net/ slide 7 - 02.11.2015
methodical approach • Desktop research • Three expert interviews • Online study – 15 questions – call by newsletter to 2,500 individuals – 110 answers from: • local governments (35 %) • consulting companies around Germany (15 %) • transport associations (11 %) • car sharing (11 %) • and others (28 %) slide 8 - 02.11.2015
Basic awareness and relevance Yes No I don't know 0% 20% 40% 60% 80% 100% At every stopping 60% point will be mobility stations in the long-term 50% In every German city will be mobility stations 40% There will be mobility stations 30% in every big city None/little 20% importance 10% I don't know 0% N = 110 slide 9 - 02.11.2015
Advantages of mobility stations Promotion of the „eco-modes“ Short transfers negative positive between modes Large choice of modes of transport Short connecting time High quality infrastructure Efficient use of inner-city areas Reduction of congestions Positive effects on the cityscape Protection against vandalism -2 -1,5 -1 -0,5 0 0,5 1 1,5 2 N = 110 slide 10 - 02.11.2015
Multi- and intermodality 60% 50% 40% 30% 20% 10% 0% Yes Rather yes Rather no No I don't know N = 110 slide 11 - 02.11.2015
Effects on mode choice Bike Sharing negative positive Car Sharing Public Transport Pedelec Feet Private bicycle E-Bike Car hire Motorcycle Private car -2 -1,5 -1 -0,5 0 0,5 1 1,5 2 N = 110 slide 12 - 02.11.2015
Financing Cities or municipalities Service providers Federal state, government or EU through subsidies Transport associations Commercial companies through sponsoring Other 0% 20% 40% 60% 80% 100% N = 110 slide 13 - 02.11.2015
Relevance for the participants of the study 6% 0% 31% Yes, of course 26% I think so Perhaps, I still cannot say for sure Most likely not Not at all/I don't know 37% N = 110 slide 14 - 02.11.2015
Conclusions & Outlook • Mobility stations are becoming an important measure � will have a relevance for future planning according to the results of the study • With Bremen being the innovation leader, during the last two years in more than six German cities mobility stations have been established • The approaches differ, but the idea remains the same • Should a standard be developed and implemented / recommended? • Financial support by German federal government in the framework of environmental protection will help develope the market slide 15 - 02.11.2015
Contact Local government, department head: The establishment of mobility stations should be promoted. This survey is a contribution towards this aim. Thank you for your attention! Automobil industrie, project Luise Fremder (B.Sc.) manager: Not an isolated luise.fremder@gmail.com application everywhere, but rather consistent from www.team-red.net North cape to Crete. team red Deutschland GmbH Geschäftsführer Dr. Bodo Schwieger Almstadtstr. 7, 10119 Berlin Tel: +49.(0)30.138 986-35 – Fax: +49.(0)30.138 986-36 slide 16 - 02.11.2015
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