“Unlocking Urban Mobility Behaviour Change” Joint Project Conference: MOBI, PTP-CYCLE, STARS Thursday, 18 February 2016 BIP Place Royale 11 1000 Brussels, Belgium 1
Very Important Information • Wifi name: ZINNEKE • Wifi code: bebrussels01 • Conference Twitter accounts STARS @STARSEuropeOrg PTP-Cycle @PTPCycleEU MOBI @filemijder #MOBIPTPSTARS 2
Event recorded • Please note: This event will be recorded for distribution through various projects' dissemination channels. • All audience members (or parents/ guardians of minors attending the event) agree to the possibility of appearing on these recordings by virtue of attending the event or participating in the event. 3
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Agenda Time Session Speakers Introduction to the projects - Paul CURTIS , LEPT In-house consultant 12:45 - 13:15 Plenary session Sander BUNINGH , Team Leader, DTV Helmut PARIS, Traffic Psychologist, Ministry of Mobility & Public 13:15 - 13:45 Key note - Plenary session Works, Belgium Matthias VAN WIJNENDAELE , Cabinet of the Brussels Minister of Mobility and Public Works Karen VANCLUYSEN , Secretary General, Polis Network Experts debate - 13:45 - 14:30 Stephan RENNER , Project Officer, EASME Plenary session Neil SMITH , Senior Project Officer, Sustrans Benedicte SWENNEN , Urban Mobility Officer, European Cyclists’ Federation 14:30 - 15:00 Coffee & Tea Break 15:00 - 17:00 Parallel sessions STARS, PTP-Cycle, MOBI breakout sessions 17:00 - 17:30 Coffee & Tea Break 17:30 - 18:00 Participants debate: real experiences from the projects - Plenary session 5 18:00 - 18.30 Awards ceremony Didier GAMBIER, Head of Department, EASME
Introduction to the projects Paul CURTIS London European Partnership for Transport (LEPT) Sander BUNINGH DTV Consultants 6
Unlocking Urban Mobility Behaviour Change - STARS Brussels 18 February 2016 Introduction Paul CURTIS LEPT – In house consultant
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STARS Introduction • Incentivised students, teachers and parents to cycle and walk to school through 2 behaviour change mechanisms • 188 Primary & 89 Secondary Schools participated 9
Why target school journeys? • In some European cities, education -related journeys make up more than half of peak hour traffic • Same destination and defined audiences make targeting easier • School journeys normally less than 5Kms making cycling and walking a viable alternative. • Changing perceptions and mobility behaviour at a young age can lead to long-lasting impact 10
What is the STARS accreditation scheme? Primary Schools • Schools awarded with Gold, Silver and Bronze accreditation for activities and lessons promoting modal shift to cycling and walking • Standardised criteria for to achieve accreditation levels • Allows schools & students to plan, resource & participate 11
What is the STARS accreditation scheme? Primary Schools • BRONZE – School Signs Letter of Commitment • SILVER – Modal shift achieved to cycling / walking • GOLD - Five initiatives to promote safe cycling and walking integrated into curriculum / class programme 12
What is the STARS Peer-to-Peer scheme? Secondary Schools • Youth Travel Ambassadors appointed to act as cycling champions, also acquiring new skills and confidence • Students devise like-minded promotional campaigns 13
What is the STARS Peer-to-Peer scheme? Secondary Schools • Local workshops led by STARS Advisers • Youth Travel Ambassadors recruited and trained • Design and delivery of initiatives • Cycle challenges 14
Results Primary Schools: • • 188 schools from 9 EU cities • Accreditation levels after two years: – Gold = 20 schools – Silver = 39 schools – Bronze = 67 schools • Secondary Schools • 89 schools set up Youth Travel Ambassador Schemes • 600 students appointed as Youth Travel Ambassadors • 1,000 activities carried out • 51,000 students involved in activities 15
Impact Modal Share Average across 9 STARS Cities Car Car Bike Bike Est Car KMs reduced p.a. BEFORE AFTER BEFORE AFTER (av journey 2.5km) Primary 28% 26% 9% 12% 360,000 KM Schools Secondary 11% 10% 3% 4% 270,000 KM Schools 16
Join STARS Europe! • The network continues! • All new municipalities welcome • Downloadable guides • Set up your own programmes using our winning formula and marketing tools • http://starseurope.org/ 17
Further information • STARS Coordinator • LEPT - London European Partnership for Transport • Andrew.luck@lept-eu.org • Paul.curtis@lept-eu.org • http://starseurope.org/ 18
Introduction to PTP-CYCLE Unlocking Urban Mobility Behaviour Change Brussels 18 February 2016 Paul CURTIS LEPT In-House Consultant 19
Partners 20
What is PTP? In the Field • Tailored travel advice • One to one conversation • Open questioning • Motivational • Solutions specific to needs Universities Workplaces Households 21
PTP Steps to Success 22
Information & services Bike training Saddle and backpack covers High visibility jackets Maps and Journey Planning websites Info on benefits of cycling: health, journey time Mobile phone apps: routes and gamification Tailored mobility guide per workplace Services and tools: Bike repairs and maintenance 23
Results 24
Workplace University Residential In the Field Total PTPs PTPs PTPs PTPs PTPs delivered Impact 8,500 17,000 14,500 7,300 47,300 25
Deliver your own PTPs Resource http://ptpcycle-europe.eu/resources Lang PTP Planning Guide Scoping and segmenting a receptive target audience EN, ES, SI, PTP Champions Resource Provide your champions with the materials and LV, NE Pack guidance they need to enthuse! Motivational Training resource on how to deliver successful Interviewing techniques travel advice conversation EN, ES, SI, Training Manual Equip local deliver teams with the necessary LV, NE for Fieldwork Staff tools, approaches and skills to successfully implement a PTP programme EN, ES, SI, PTP Methodologies: Guides give best practice processes involved in LV, NE Residential, Workplace, delivering 4 types of PTP programme, step by University, In the Field step, drawing from experiences in the project 26
Further information PTP-CYCLE Coordinator LEPT - London European Partnership for Transport Andrew.luck@lept-eu.org Paul.curtis@lept-eu.org www.ptpcycle-europe.eu 27
MOBI - behavioral change by serious gaming Unlocking Urban Mobility Behaviour Change General introduction Sander Buningh – DTV Consultants Brussels 18 February 2016
From5To4 Goal A fun way to let employees travel and work in a smarter way, with the aim of having 20% less car traffic during rush hours. Of every 5 working days, 1 day without car. “Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
From5To4 Why a mobility game? • Smarter travelling and smarter working is being introduced in many ways. • Not many examples of presenting this as a challenge. • Gamification succesfull in other fields. • Breaking habitual behaviour (and monitoring).
From5To4 EU project ‘MOBI’ Game environment is the smart (and fun) link between people, information and alternatives.
From5To4 messages information dashboard progress rankings
From5To4 Success factors • Team spirit • Freedom of choice • Competition • ‘Flow’ (ease, fun, design) • Monitoring • Autonomy • It links to the ambitions, goals and measures of the organization.
From5To4 Benefit examples: City of Eindhoven: • 55 participants, 6mths, fuel saved: 6.000 euro Verkeersonderneming: • 26p, 4mths, 22% less rush hour trips by car TNO Research Institute: • 200p, 4mths, 4.000kg CO2 saved Rotterdam School of Management: • 30p, 4ths: 122.000 calories burned
From5To4 Lessons learned Recruitment: carrot we have, stick needed? • Tool: continuous tool development • Behaviour change: competition main driver MOBI • Implementation: different strategies possible, best • experiences with ‘top down‘
From5To4 Break out sessions Effective changing behaviour elements • Jan Christiaens, Mobiel 21 Motivation and ambition: recruitment approaches • Ina Karova, Energy Agency of Plovdiv From5To4 within local authorities • Leea CATINCESCU, ABMEE Best practices, results and policy recommendation • Joao Bernardino, TIS
From5To4 Information • www.mobi-project.eu • 6x country site, example http://www.f5t4.co.uk/ • Animated videos (https://vimeo.com/40157708)
Key note Helmut PARIS Traffic Psychologist Flemish Ministry of Mobility and Public Works 38
WHAT MAKES US CHANGE BEHAVIOUR? Tapping into human psychology Helmut Paris Traffic Psychologist Unlocking Urban Mobility Behaviour Change: Joint Project Conference: MOBI, PTP-CYCLE, STARS Brussels, February 18 th , 2016
THEORY OF PLANNED BEHAVIOUR (AJZEN 1988, 1991)
SOME KEY ASPECTS 1. Psychological theories=> explaining human behaviour and offering indicators for change. (‘ evidence-based ’ => ‘make use of it ’) 2. Behavioural change => also a matter of intention 3. Self-efficacy => seems to be a very special factor in generating behaviour
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