UNIMAS as a GLOBAL BRAND MOHAMAD KADIM SUAIDI KONVENSYEN PENTADBIR UNIMAS 2019 SRI AMAN 16.8.19
MALAYSIA’S 8 TH PUBLIC UNIVERSITY The aspirations of UNIMAS are to be comparable and competitive in a world where knowledge has become increasingly internationalized and the need will be for the university to position itself to meet both national and international developments with confidence. UNIMAS will continue to offer courses that are market-driven and innovatively delivered . The standard of excellence in research shall always be maintained and the application of significant research findings will be fundamental to the alignment of economic and social relevance of the university’s academic endeavors and objectives.
Bengkel Penyediaan Pelan Strategik Hotel Seri Simanggang, Sri Aman 12 November 2014
FR
RANKING (2019) 801 IN THE RANKING (2012) WORLD from 26,000 1 IN BORNEO universities 10 IN MALAYSIA World University Rankings 201 181 out of 500 universities IN THE WORLD University Impact Rankings in Asia 2019 7 in Malaysia 351 IN THE WORLD Emerging Economies 801 IN THE WORLD for Engineering & Technology Not listed 1001 IN THE WORLD Not listed
PENERBITAN DALAM SCOPUS 2012 161 PENERBITAN PROGRAM AKADEMIK 2019 2012 738 PENERBITAN 78 PROGRAM 2019 87 PROGRAM GERAN PENYELIDIKAN 2012 RM 4,053,000 2019 RM 17,053,000
2012 Tiada Produk Pengkomersilan 2018 RM921,600 8 Produk Pengkomersilan
INTERNATIONAL PARTNERS 2012 2019 110 15 INTERNATIONAL INTERNATIONAL PARTNERS PARTNERS 6 28 COUNTRIES COUNTRIES
FR Vision Mission Core To become an exemplary Values university of To generate, disseminate internationally and apply knowledge acknowledged stature and Integrity strategically and a scholarly institution of Sincerity innovatively to enhance choice for both students Collegiality the quality of the nation’s and academics through Innovative culture and prosperity of the pursuit of excellence Perseverance the people in teaching, research and scholarship
A number of studies showed the following distribution for any organization, the likely percentage of staff who 1. are wholehearted and passionate with the organization’s mission and vision 20% 2. are comfortable with the organization 60% 3. are on the fence 10% 4. Could not care less and always opposed to ideas, most vocal and grumble a lot 10% A Healthy organization is normally if 1. can be increase to 40 %, which need a lot engagement with 2 amd 3 ENGAGEMENT AND INVOLVEMENT As for 4, mula mula tolak tolak ansur, Tapi kalau tetap berdegil, ansur ansur tolak
GLOBAL SCENARIO Future Industrial Focus on Ready Revolution the student graduates 4.0 influence experience Focus on Educational Quality Internationalisation technology assurance 12
Technology 4.0 Flexible / Non- conventional Curriculum EDUCATION 4.0 21 st century skills Non-conventional TL & Assessment 13
• Capability & competency FR • Digital governance / resilience UA readiness • Accountability • Social, cultural and ethical • Cognitive flexibility and integrity Workforce • Fluid job specification empowerment • Sustainable and fluid workflow Leadership in University • Fluidity / evolving nature of IR4.0 • Porous boundaries – between work-life, How do we stakeholders manage? • Contingency • Talent development • Future proof curriculum Innovations • Direct impact of R&D to community – our social license to exist in future 14
BRAND Positioning
Economic change o Social change Why the Need o Technological Change o Political change for Global o Institutional change o Branding Market change o Geographical change o Global agenda change o (population)
We need to compete in a small market space o compete in ranking o compete in funding o compete for research o compete for best brain o compete for global mobility o compete for brand equity o embrace blue ocean strategy
HOPE
FR HOPE • Sri Aman is famous for the Batang Lupar’s Tidal Bore, BENAK, which is a tidal phenomenonwhere the leading edge of the incoming tide forms a waveof water that travels up the narrowing river that passes the town itself. • I hope that the P and P group can be that Tidal Bore that can help drives UNIMAS to greater global success by pushing boundaries, creating strategic partnership and positively impacting the communities. Add a footer 19
FR Terima Kasih Thank you Xie xie Danken Gracias Syukran 20
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