Understanding the Internal Business Environment Curtis Webb - PowerPoint PPT Presentation

Understanding the Internal Business Environment Curtis Webb PAYMENTS PRODUCT MANAGER, PLURALSIGHT AUTHOR www.pluralsight.com

t h s Overview Understand organizational goals Assess stakeholder needs • Business and Marketing • Technology and Shared Services SWOT analysis overview and sample

s h s Understanding corporate and business Managing Internal Needs goals Organizational Assess internal stakeholder needs Goals Map product strategy and vision back to business unit goals

Understanding Organizational Goals Product Managers’ initiatives must be aligned with the organizational goals. Three common level of goals include: Corporate Business Group Teams What is the enterprise What is your group head What are your strategic trying to achieve to focused on to contribute and tactical goals to increase shareholder to the corporate contribute to the value? strategy? business unit objectives?

Assessing Internal Stakeholder Needs Business Marketing Technology Shared Services Relationship Managers Product Marketing Development Legal Business Development PR/Communications Operations Customer Service Product Delivery Social Media Project Management Finance

Mapping Product Strategy and Vision to Organizational Goals Focus on innovation to penetrate existing customers Deliver new services to win new business Achieve efficiency and cost reduction goals Optimize financial performance for shareholders Meet product launch deadlines

s h s Framework used to define internal or external attributes that are helpful or harmful to achieving the objective: Managing Internal Needs Strengths SWOT Analysis Weaknesses Opportunities Threats

SWOT Overview Hel Helpful Ha Harmful organization Weaknesses Strengths Internal What is the organization What is the organization In terrible at? great at? Threats environment Opportunities nal Externa What is going to hurt the What can be exploited by organization? Ex the organization?

t h s Demo Complete SWOT example Internal business environment vs. external Remember the organizational goals and stakeholder needs

SWOT Example: Medium Size Bank in Payments Industry Hel Helpful Ha Harmful Strengths Weaknesses organization Internal Talented tech savvy Product development In employees budgets Opportunities Threats environment nal Externa Digital challenger Fintech partnership for Ex banks technology

t h s Product managers seek to understand internal stakeholder needs when managing strategy and vision. Summary Product strategies must be aligned and map back to corporate, business group, and team goals. SWOT analysis can be used to define attributes that are helpful or harmful to achieving your product strategy and vision.

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