Understanding and Using Program Data for Different Audiences Kansas - PowerPoint PPT Presentation

Understanding and Using Program Data for Different Audiences Kansas City - February 7 th , 2018

Communications Plan

HPOG Communications Plan: Using Evaluation Results to Improve Services • HPOG’s G Goal al: Develop and disseminate effective innovative approaches that facilitate individuals’ entry into healthcare careers with high-demand jobs • Evaluation on Results: Provide data about clients served, effective approaches, and outcomes or results • Communi nications ns: Key strategy for spreading and sustaining effective approaches You ou’ve d don one g great wor work, now now make it k know nown! !

What Should Your Communications Plan Do?  Use results to expand the reach and outcomes of your services  Address the following questions: – What are the goals for communicating results? – Who are the target audiences? – What information will be communicated to each audience? – Who will communicate the results? – In what format will the information be communicated?

What Are Your Communications Goals? • Increase awareness of the program and its accomplishments • Generate support for the program and increase opportunities to leverage that support • Build key partnerships with employers and other local organizations or agencies who share similar goals • Attract new clients/participants • Others?

Who are Your Audiences? Consider audiences within and outside of your organization. Examples of Audiences:  Employers/industry  Current and potential supporters  Potential partner organizations  Administrators/faculty/staff  Current and prospective clients  General public  Policymakers (such as college leadership)  Media (if so, to reach whom?)

What Content Should Your Communications Address? What your What you Content to audience want to communicate cares talk about about

What Does Your Audience Care About? What do each of these audiences want to know?  Prospective partner organizations or agencies  Industry/employers  Policymakers or local leadership What is common and distinct about each?

What Data Can Speak to Your Audiences’ Interests? PAGES Data:  Characteristics of participants  Training participation rates and sectors  Training completion rates  Supportive services and other activities  Number and percent employed in healthcare  Wages of employed participants Combine with other information to most effectively reach the audience:  Program descriptions  Individual success stories

Recommendations for Using Data Make sure that your characterizations match the data  Danger er: Going beyond what the data support.  Example: Saying that PAGES data demonstrate a program’s “impacts”  Sol Solution: Use language that directly describes the measure used.  Example: Counts of credentials received show “How many credentials participants have earned through our program,” rather than “The effect our program has had on participants’ credential receipt.”

Recommendations for Using Data Show the data in ways that it can most powerfully communicate the message  Danger er: People often have a hard time understanding numbers.  Sol Solution: Present data via charts and other visuals, using best practices for data visualization.  Example: Showing, rather than just saying that “Most of our participants complete training.”

Who Will Communicate the Results? Select a key spokesperson who will lead the development of the communication plan and can:  Work with members of the program team to establish the plan’s goals and objectives  Determine what communications are necessary for each member of the team  Continually revisit and revise communications strategies  Be in communication with (or is same as) the person who understands PAGES data and data visualization Involve each member of the program team in the communications process

How Will Information Be Communicated? Understand what is required to communicate using different media  What capacity/access do you have? How might you build that capacity? Do you know how your audience prefers to receive information?  Format: Written, video, audio, in-person  Length: Report, executive summary, brief, infographic, tweet Think about what is most likely to be shared

How Will Information Be Communicated? Communicate with audiences in a timely manner and with the appropriate form of communication. Examples:  Supporters: executive summary, full report, video  Member of the press: interview, infographic  Administration, faculty, staff: PowerPoint presentation  Industry/employers: Twitter, blog, brief  Potential clients: Facebook video, two-page overview

Va lle y Initia tive for De ve lopme nt a nd Adva nc e me nt (VIDA) L o we r Rio Grande Valle y, T e xas VIDA, a c o mmunity-b a se d o rg a niza tio n, a ims to simulta ne o usly a ddre ss e mplo ye rs’ ne e ds fo r skille d wo rke rs a nd the a re a ’ s une mplo ye d a nd unde re mplo ye d skills g a ps a nd tra ining Pa r tic ipa tion F inding s ne e ds. VIDA’ s prima ry g o a l is fo r pa rtic ipa nts to g ra dua te with a n a sso c ia te ’ s de g re e o r 24 mo nths fo llo wing study e ntry: industry-re c o g nize d c e rtific a te in a hig h de ma nd o c c upa tio n a nd a c hie ve living -wa g e • 98% pa rtic ipa te d in a ny e duc a tio n o r tra ining e mplo yme nt. • 55% o b ta ine d a c re de ntia l o r de g re e • 42% we re still a tte nding tra ining a t the e nd o f • Re side nts o f a fo ur-c o unty re g io n in the L o we r Rio Gra nde Va lle y the fo llo w-up pe rio d • Adults (18 ye a rs o r o lde r) • Ha ve inc o me b e lo w fe de ra l po ve rty g uide line o r b e unde r- o r une mplo ye d with fa mily Ke y Impa c ts* – Ove r a 24-mo nth fo llo w-up pe rio d, re spo nsib ilitie s c o mpa re d to a ra ndo mly a ssig ne d c o ntro l g ro up tha t c o uld no t a c c e ss the pro g ra m, VIDA F unde rs (e c o no mic de ve lo pme nt c o rpo ra tio ns; c itie s a nd c o untie s); se rvic e pro vide rs pa rtic ipa nts: (c o mmunity a nd fo ur-ye a r c o lle g e s in the fo ur-c o unty a re a , Ame ric a n Jo b Ce nte rs). • E nro lle d in c o lle g e full-time a t a g re a te r ra te a nd fo r mo re mo nths Ave ra g e pro g ra m le ng th: 2 ½ ye a rs • E a rne d mo re c o lle g e c re dits • E a rne d mo re c o lle g e c re de ntia ls • Initia l a sse ssme nt o f se rvic e a nd fina nc ia l ne e ds * All sig nific ant at the o ne pe rc e nt le ve l. • We e kly ma nda to ry g ro up o r individua l c a se ma na g e me nt a nd c o unse ling • F ina nc ia l a ssista nc e with tuitio n, e duc a tio n-re la te d e xpe nse s, c hildc a re , tra nspo rta tio n, ke d – Pa rtic ipa nts re po rte d b e ne fiting Wha t Wor a nd e me rg e nc y a ssista nc e fro m the c o unse ling : “Whe n we have o ur we e klie s, • Suppo rt to e nro ll full-time in a sso c ia te ’ s de g re e o r o ne -ye a r c e rtific a te pro g ra m in the y te ac h us diffe re nt thing s. T he y te ac h us ho w o c c upa tio ns with hig h lo c a l e mplo ye r de ma nd, suc h a s nursing a nd a llie d he a lth to take te sts, ho w to study, ho w to do a re sume … • Ac c e le ra te d Co lle g e Pre p Ac a de my fo r tho se no t c o lle g e re a dy what re so urc e s we have availab le . I t’ s just diffe re nt • Jo b se a rc h a nd re sume a ssista nc e to pic s. T he n whe n yo u me t o ne -o n-o ne , it’ s to se e ho w g o o d yo u’ re do ing and… to ke e p yo u fo c use d.” ma tion –www.vida c a re e rs.o rg Mor e Infor PACE Evaluat ion : F und e d b y the Ad ministratio n fo r Child re n a nd F a milie s (ACF ) in the U.S. De p ar tme nt o f He a lth a nd Huma n Se rvic e s a nd le d b y Ab t Asso c iates,

Edmonds Community College Healthcare Training Cumulative Results 583 Healthcare Training Enrollments Dropped Only 4.3% have failed to complete ! 25 108 4.3% Completed 18.5% Currently in 1 st Program 76 Active in 2 nd or Higher 13.0% 374 64.2%

Exercise: Create the Basics of a Plan Complete the table: A. What audience(s) are you addressing? B. What is your goal(s) in communicating with them? C. What messages will help you achieve that goal? D. What PAGES data and other information would you use to communicate those messages? A. Target Audience B. Goal(s) for C. Key D. PAGES Data Communicating Data Message(s) (& other info)

Data Session

Learn how to use your PAGES data to answer questions • Answer an example question • Create data visualizations • Discuss how stories can strengthen the data • Work on other examples of data visualizations using your data • Review PAGES limitations After the slide presentation, devise your own questions and discuss how to use data to answer them.

What kinds of questions can we answer? Let’s take a sample question that could be relevant to an outside audience and think about how we would use PAGES data to answer it. The question is: “How many participants were unemployed at intake, and later completed at least one healthcare training and gained employment in healthcare?”

What data set would you use to answer this question? • Question is about Par Partic icip ipants who gained Employ oyment nt (after Enrollment in HPOG) • We want to know how many of those participants complet eted ed at least one Heal althcare are Trai aining