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U. S. VIRGIN ISL ANDS DE PART ME NT OF T OURISM Re ve nue E - PowerPoint PPT Presentation

U. S. VIRGIN ISL ANDS DE PART ME NT OF T OURISM Re ve nue E stimating Confe r e nc e Nove mbe r 20, 2019 AIR VISIT OR ARRIVAL S Jan- Se p 2018 Jan- Se p 2019 345,959 497,676 43% AVE RAGE WE E KL Y-


  1. U. S. VIRGIN ISL ANDS DE PART ME NT OF T OURISM Re ve nue E stimating Confe r e nc e Nove mbe r 20, 2019

  2. AIR VISIT OR ARRIVAL S Jan- Se p 2018 Jan- Se p 2019 345,959 497,676 43%

  3. AVE RAGE WE E KL Y- AIR CAPACIT Y St. Cr oix St. T homas/ St. John F lig hts=260+ F lig hts=340+ St. Cr oix St. T homas/ St. John Se a ts=6,100+ Se a ts=19,100+

  4. *not final

  5. *not final

  6. E XIST ING ACCOMMODAT IONS Name St. Cr oix St. John St. T homas # of Units T ra ditio na l 650 400 1,400 2,450 Villa s 300 * 600 900 Airb nb 2,100 Cha rte rs * 200 200 # o f Units 1,320 650 2,890 5,650 * Shar e d btw ST T & ST J

  7. ADDIT IONAL ACCOMMODAT IONS Name St. Cr oix St. John St. T homas T otal Sc he dule Ritz 180 180 Q3 2019 Ca ra mb o la 157 157 Q2 2020 Divi 197 197 Q3 2020 F re nc hma n’ s 478 478 2020 Re e f Ma rrio tt No ni Be a c h 94 94 2020 # of Units 354 752 1106

  8. ACCOMMODAT IONS Of mo re tha n 4,500 pre -sto rm a va ila b le tra ditio na l o ve rnig ht a c c o mmo da tio ns (ho te ls, b e d a nd b re a kfa sts, re so rts, time sha re s, e tc .), the re a re a ppro xima te ly 2,450 a va ila b le to da y te rrito ry-wide . With the a dditio n o f the ho te ls sc he dule d to c o me b a c k o n-line in the c o ming mo nths, we will b e a t a ppro xima te ly 3,550, plus the a va ila b le c ha rte rs, Airb nb a nd villa units.

  9. HOT E L T AX RE VE NUE COL L E CT IONS +40%

  10. CRUISE ST AT S JAN- SE P 2019 Cruise Pa sse ng e r Arriva ls = 974,700 3.8%

  11. AIRL IF T Airline meetings ongoing • New service from Dallas (AA) and Chicago (AA and UA) this • winter United Chicago-St. Thomas flights to ramp up from Saturday- • only to 3 x per week JetBlue to service Boston-St. Thomas with daily flights (Feb and • Mar) – began Saturday flights this Fall AA Miami-St. Croix service increases to 3x/day for summer • season Addition of interCaribbean flights from Tortola to St. Thomas • and St. Croix Discussions with additional carriers (Air Canada, Carib Air, etc.) •

  12. ACCOMMODAT IONS The Ritz-Carlton, St. Thomas – Reopening • November 22 Frenchman's Reef Marriott and Morning Star – • 2020 Noni Beach Autograph Collection – 2020 • Renaissance Carambola Beach Resort and Spa on • St. Croix – 2020 Divi Carina Bay Resort & Casino on St. Croix – • 2020

  13. F Y 2020 GOAL S Enhance Visitor Experience (Stauffer Report) • Cultural activities and events, creating channels to • increase visitor participation Improve tourism product • Inter-departmental meetings (next 60 days) • Port development • Marketing/advertising campaign (Atlanta meeting • in November) PSA campaign •

  14. F Y 2020 GOAL S Strengthen PR and media exposure • Marketing continuum (CDBG-DR) • Strengthen communications with airline • and cruise partners Restore air capacity to pre-storm • frequency on STT Denmark/Europe re-engagement •

  15. F Y 2020 GOAL S Division of Festivals and Cultural Heritage • Institute “Made in the Virgin Islands” Enterprise • Development Culinary Ambassadors Program • Purpose in Paradise voluntourism program • Tourism Ambassadors • STR reporting •

  16. F Y 2020 GOAL S Customer service training • Sports tourism • Film industry opportunities •

  17. T HANK YOU ! Que stio ns?

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