Twitter in Mobile Mobile users do more and engage more 73% Mobile - PowerPoint PPT Presentation

TWITTER

Twitter in Mobile Mobile users do more and engage more 73% Mobile is the heart of the Twitter 6 @TwitterAdsUK | Confidential

http://www.pg.com.tr/procter/index.htm

TWITTER DUAL SCREENING @TwitterAdsUK | Confidential

@TwitterAdsUK | Confidential

@TwitterAdsUK | Confidential

#THEPRODUC TS

The Products Promoted Promoted Trends Promoted Tweets Accounts Biddable Biddable Tendancy

MORE THAN 140 CHARACTERS

Lead Gen Card Users can easily and securely share their email address with a business without needing to leave Twitter or fill out a cumbersome form. @TwitterAdsUK

App Card This card will showcase your mobile app with real - time information pulled from the relevant app store. @TwitterAdsUK

Vine Card The best way to create and share short, looping videos. @TwitterAdsUK

Video Card Upload your video with directly via Twitter’s player Edit video title and thumbnail Track percentile views of video in ads interface Pricing : CPE @TwitterAdsUK

Promoted Video Upload your video with directly via Twitter’s player Edit video title and thumbnail Track percentile views of video in ads interface Pricing : CPV @TwitterAdsUK

Website Card Easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post. @TwitterAdsUK

Animated GIFs Animated GIFs are a fun and creative form of expression @TwitterAdsUK

TARGETING Reach people who engage with certain TV TV CONVERSATION TARGETING programming Reach users with certain interests or who are INTEREST TARGETING similar to followers of specific accounts overlay... Reach users that search with specific keywords KEYWORDS IN SEARCH GEOGRAPHY Reach users that tweet about or engage with KEYWORD IN TIMELINE specific keywords GENDER FOLLOWERS Target your own followers MOBILE Target users that look like your followers LOOK-A-LIKES Reach users with your own data. There is a TAILORED AUDIENCES CRM, Web and Twitter ID approach

Tailored audiences

Bring your own audiences to Twitter People you People on know Twitter We’ll match your audience data with Twitter users, enabling you to reach them on Twitter mobile and desktop with Promoted Tweets or Promoted Accounts.

Use multiple data sources for audience creation Sources: Web approach : CRM approach : Your Twitter ID approach : existing customers Selected Twitter users Visitors to your website F A S H I O N S T O R E

Using Twitter’s website tag 1 tag, 2 uses Build audiences of your recent website Track post-view and post-engagement visitors and reach them on Twitter conversions across multiple conversion mobile and desktop, with Promoted paths, including on mobile and across Tweets and Promoted Accounts. devices. Remarketing Conversion tracking

PLANNING ON TWITTER

Planned Everyday Campaign Always Event on Reactive Live Unplanned

#ThankYou @ilkaytokat