D I S C O V E R I N G TUCKER CULTURE AND THEN DESIGNING A BRAND FOR IT........... Presentation to community July 26, 2017 at Davis, WV
Benedum Grant with TCCDA (Tucker County Cultural District Gather data on Assets, Gaps, Attitudes and help establish plan and Authority) given to establish a plan for Tucker County as it goals that Connect, Enhance, Protect, Promote those assets prepares for the future and for the completion of Corridor H, growing its creative economy, cultural heritage identity and Provide connection and data fj indings to all partners protection of cultural heritage and environmental assets. Tourism Ambassador Training Partners with WVU include Site Design and Development (under Enhancement ) goals WVU Extension Rural Tourism 1. Streetscape Davis Riverfront Park WVU Davis College Landscape Architecture Department 2. Coketon/Douglas trailhead by Buxton Landstreet Building WVU School of Art and Design Graphic Design Department 3. Davis Spruce Street Revitalization community plan 4. Parsons W. Maryland RR Depot and store park wayside Partners in Tucker County Include: 5. Shavers Shore Park o Tucker County Convention and Visitors Bureau 6. Canaan Commons Park planning at Canaan Valley School o Tucker County Historic Society o Tucker County Historic Landmark Committee Graphic Design as Social Impact o Tucker County Development Authority 1. Create brochures for Arts/Culture, Recreation/Adventure, o New Historic Thomas History Heritage with content gatehred by TCCDA o Davis Renaissance 2. Engage communities to contribute to messages and goals o Parsons Revitalization Organization/ Parson On Trac of a branding system that would bene fj t both o ArtSpring visitors and residents of communities in the county o West Virginia Highland Artisan Gallery 3. Create, with community involvement, the identity system o Tucker County Planning Commission that fj ts the goals and messages discovered o Woodlands Development Group and Woodlands 4. Write grant to WV Humanities Council to develop wayside Community Lenders design and fabrication for Davis similar to the o WV Division of Natural Resources and Tucker County Thomas interpretive signs State Parks o Heart of the Highlands TOGETHER —everyone involved o Local City Governments All interested citizens who attend workshops and public meetings
You came here like others in the Your parents came here long ago Your parents touched the new generation of entrepreneurs, as part of an entrepreneurial community when coal was being falling in love with the culture of experiment called Arthurdale with produced by providing a general microbrewery evenings, extreme skills of weaving, and bought one store and dreaming of tourism as mountain biking and skiing, but of the original farms that has a new economy. You left to make with energy and experience of become a storytelling part of the money in the nuclear energy the city that allows for providing community with a business of sector and came back to live that the service experience that city sharing the makerspace of The dream of outfitting the outdoors dwellers are looking for as they Old Barn and 30 looms. and skiing visitors as well as local get away. Here you have hunters and fishermen You need developed a culture of sharing to swap stories with the new resurces and sweat equity that dreamers who are struggling the —many interviews allows you to live in the place way you did—with integrity!. where you wanted to play. Like the generation before you, you are PERSONAS not afraid of hard work. You support local artists.
Pride in hard work spans generations, be it making art, running the Worden Hotel, starting up a new restaurant . Effort and preparation are just as difficult and just as rewarding as surviving the winter at high altitude far from a rescue. Tucker culture is not risk averse.
—seeing it ourselves
y and WVU POLL for Community Identity Preferences 3 Do you like the idea of TUCKER COUNTY being represented by a T ? This is your fj rst opportunity to help describe your hometown identity NO-9 so that we can compare design ideas to the message you want to see If so, check the ones you like as ideas (as noted in small print beside box). Rate each word 0-5, with 5 2 T PLUS NATURE high, to indicate how well it describes your community 5 1 T AS PATTERN T IN CIRCLE T PLUS NATURE nature/ fm ora/fauna action retreat/haven NATURAL OBJECTS close knit community arts/music 1 9 T IN SHAPE DIVIDED T CREATED BY MULTI- T IN 3D WITH AND T MADE OF OBJECTS INTO COLOR CODING AREA TO INCORPORATE PLE SHAPES FOR TOWNS WITHIN A TOWN NAME REPRESENTING TOWNS outdoor adventure heritage/history Do you like the idea of TUCKER COUNTY being represented by a grouping of di fg erent coal mining history icons that represent unique things in each town? If so, which are best at doing that? NO-4 YES-15 lumbering ENCLOSED CIRCULAR hunting and fj shing farming 4 9 8 9 COMMUNITY SHAPE CIRCLES WITH DIFFER- DIFFERENT ICONS ICONS CLUSTERED resourceful WITH DIFFERENT ICON ENT ICONS FOR EACH GROUPED WITHIN AN WITH TOWN OR FOR EACH TOWN TOWN ENCLOSURE COUNTY NAME crafts/weaving/ironwork resilience WORD WITH IMAGERY hardiness friendliness 11 3 2 16 ICONS IN SEGMENTS TOWN ATTRIBUTES CROPPED ICONS WHOLE ICONS DRAWN OF A PATCH SHAPE BUILT INTO CIRCULAR- ENCLOSED IN GEOMET- IN SIMILAR SSTYLE TO LANDSCAPES RIC SHAPE GO WITH TOWNS mountain —a few of the survey questions good food and drink immigrant heritage ABSTRACT-COLOR unique shopping CODING TOWNS AS A SYSTEM
3 Do you like the idea of TUCKER COUNTY being represented by a T ? NO-9 5 Do you like the idea of your community being represented by a medallion, shield or If so, check the ones you like as ideas (as noted in small print beside box). label shape? If so, which styles feel like the best fj t? NO-21 YES-36 2 T PLUS NATURE 5 1 T AS PATTERN T IN CIRCLE T PLUS NATURE 2 9 5 6 CIRCULAR/BORDER CIRCULAR/BORDER SHIELD SHAPE SHIELD SHAPE SINGLE LINE WEIGHT LINE AND SOLID SYMMETRICAL ICONS TWO LINE WEIGHTS ILLUSTRATION 1 9 T IN SHAPE DIVIDED T CREATED BY MULTI- T IN 3D WITH AND 5 7 7 T MADE OF OBJECTS SHIELD SHAPE WITH LABEL SHAPE RETRO CIRCULAR BADGE LABEL SHAPE INTO COLOR CODING AREA TO INCORPORATE PLE SHAPES SYMMETRICAL ICONS ENGRAVING LINES SOLID AND LINES HAND-DRAWN FONT FOR TOWNS WITHIN A TOWN NAME REPRESENTING TOWNS Do you like the idea of TUCKER COUNTY being represented by a grouping of di fg erent Do you like the addition of a rustic e fg ect such as a vintage engraving, woodcut, or icons that represent unique things in each town? If so, which are best at doing that? aged texture? Which appeal to you? NO-3 YES-28 NO-4 YES-15 4 9 8 9 COMMUNITY SHAPE CIRCLES WITH DIFFER- DIFFERENT ICONS ICONS CLUSTERED WITH DIFFERENT ICON ENT ICONS FOR EACH GROUPED WITHIN AN WITH TOWN OR FOR EACH TOWN TOWN ENCLOSURE COUNTY NAME 7 12 1 11 ENGRAVING LINES WOODCUT WOODCUT OR RETRO DISTRESSED TEXTURE SILKSCREEN 8 WOODCUT OR RETRO SILKSCREEN REFERENCE 11 3 2 16 ICONS IN SEGMENTS TOWN ATTRIBUTES CROPPED ICONS WHOLE ICONS DRAWN 3 6 ENGRAVING OF A PATCH SHAPE BUILT INTO CIRCULAR- ENCLOSED IN GEOMET- IN SIMILAR SSTYLE TO LINE PATTERN LANDSCAPES RIC SHAPE GO WITH TOWNS
—workshop in Parsons
an early proposal
TUCKER canaan COUNTY valley place of E x p l o r e resiliance A d v e n t u r e directions the communities chose
drawing style to merge ideas from communities
—in class critiques
—3 proposals-May 5 Jessica Rush Brooke Deardorff Joann Yahn
Multi-faceted Connected Community-minded Sharing Mining/lumber/RR heritage Independent Mountain culture Farming Nature Outdoor recreation Fishing Skiing Hiking Biking Stargazing Creative/Making Entrepreneurial Microbreweries Good food/company Arts and Music Historic Architecture Brooke Deardorff design selected—a system Contain growth
colors from sunsets, geometry from quilts
This is the other primary 2 mark for smaller sizes Topo symbol TUCKER CULTURE T The topo symbol comes in two different line weights, again, for purposes of reduction and the coarseness of the reproduction method. the thicker line symbol would also be the better choice for silkscreening, for instance. TUCKER CULTURE The blue-green color is the one to use when full colors are not appropriate
it has to work black and white
Topo lines evoke mountains, T U C K E R C U LT U R E the pattern shown when the symbol needs to be used quite small TUCKER CULTURE THOMAS TUCKER CULTURE TUCKER CULTURE
DC The county map was drawn using the hexagonal visual vocabulary of the brand
THOMAS Th TUCKER CULTURE CANAAN CV VALLEY TUCKER CULTURE PARSONS Pa TUCKER CULTURE DAVIS Da TUCKER CULTURE T U C K E R T C U LT U R E
some fun shirt designs
U C T R K E TUCKER CULTURE
TUCKER CULTURE Purple TUCKER Fiddle CULTURE TUCKER CULTURE Jewelry
The Arts and Culture variation shows topo map, fabric pattern, sound waves, movement, color, painting, engraving
Topo map, miner’s lamp/hat, railroad, hiking, forest, County Courthouse, farming
Use of the History/Heritage black version over light part of a photo
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