Transformation and Choice of European Automobile Industry - PowerPoint PPT Presentation

KAABA Symposium The Transformation and Choice of Automobile Industry Post-Global Financial Crisis Seoul, June 23, 2010 Transformation and Choice of European Automobile Industry Post-Global Financial Crisis Michel FREYSSENET CNRS Paris GERPISA

CONTENT • European auto industry, the year before the crisis • The actions of the carmakers and of the States and their effects on the automobile crisis • Opportunities and new orientations to prepare the future Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

The year before… • Europe: one third of the world automobile market and of the worldwide production • A slight tendantial bipolarization of the automobile demand structure • Trajectories divergence of Western Europa and of Central Europa • Vehicle type preferences of South Europa and of North Europa • Different profit strategies of carmakers Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Market share Diesel 4x4 Average cubic capacity Average power Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Germany United Kingdom France Italy Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

The actions of the carmakers and of the States and their effects on the auto crisis (1) • The common reactions of carmakers - free cash plans - axing of temporary jobs, work time reduction, hiring stop - modifications of the products plans • The differentiated reactions of carmakers - transfer of subsidiaries and plant closures by GM and Ford - at the contrary of the others Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

The actions of the carmakers and of the States and their effects on the auto crisis (2) • Support plans to the banks of carmakers to be able to finance the automobile credit • Support plans to car demand : « scrappage premiums » and « CO2 reduction premiums » • A moderate fall of demand • A boom of small and less carbon cars • After the premiums? Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Source: ACEA

Source: ACEA Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Opportunities and new orientations (1) • Unusual race to increase the national competitivity, bteween France and Germany • The battle for Opel: Fiat, Magna, GM. Why didn’t PSA, VW or others buy Opel? • European specialist carmakers on sale: Saab and Volvo. Only Chinese and sport carmakers were interessed.Why? • European carmakers prefered new alliances and joint ventures: VW-Porsche-SuzukiMaruti… may be Proton PSA, Mitsubishi… may be Changan Renault/Nissan-Daimler…may be SsangYong Fiat-Chrysler…and Sollers Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Opportunities and new orientations (2) • The clean(er) automobile perspective: evolution or revolution? • The contrasted and changing positions of the carmakers • The different preferences and policies of the States • What are their real strategies? • The newcomers and their chances Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

(changing!) clean(er) automobile strategies: priority to… less carbon Hybrid plug-in hybrid full electric fuels: gaz, versus all agrofuel types Fiat PSA Renault- Nissan and Volvo Volkswagen newcomers Daimler (Bolloré, BMW Heuliez, Micro Vett, Lightning…) Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

alternative energies national preference for clean(er) cars …until now… Agro-fuel Natural gas Plug-in hybrid, Objectives of full electric reduction, only Sweden Russia France Germany Italy Great Britain European Union Portugal Spain Irland Danemark Switzerland Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

Conclusion • From 2008 crisis …to a Second Automobile Revolution • A new architecture automobile? • A complete change of the geography, the economy and the sociology of the world automobile industry? A hard battle is starting Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.

For more informations and analysis http://freyssenet.com http://gerpisa.univ-evry.fr http://leblog.gerpisa.org Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.