Traffic to store | Liquid Barcodes October 2014, Philadelphia, NACS - PowerPoint PPT Presentation

Traffic to store | Liquid Barcodes October 2014, Philadelphia, NACS Insight Retail Tour

Liquid Barcodes • Technology entrepreneurs. HQ in Norway. Global aspirations! • Unique technology connecting mobile marketing with retailers point of sale systems – offered to retailers and brands as a white-label solution • Working with Reitan Convenience in Scandinavia, as well as with well-known global brands such as Coca-Cola, Carlsberg and Mondelez • Working across retail categories (grocery, fashion, DIY, electronics etc) • Working closely with app developers, ad agencies, media advisors and media, e.g. Schibsted Media Group, JCDecaux etc • Passionate about retail marketing and mobile technology! Mats Danielsen CEO Statoil Fuel & Retail, Accenture, Telenor, RNoAirforce

Featured in the GlobalCStoreFocus September Newsletter

Focus on MEA. China has 500 mill smartphones. Shanghai has 6000 c- stores….

Mobile Agenda Hva betyr dette for salg og kundelojalitet i fysisk butikk? • 1 Liquid Barcodes technology • Mechanics to drive traffic to store 2 • C-store chains opportunity 3 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

Liquid Barcodes technology Why Who Use mobile as link between all marketing POS integration and unique codes allow for ..and instant, automated controlled and channels and your 1:1 marketing to drive automatic rebating, analytics... physical stores increased purchase frequency

Liquid Barcodes mechanics to drive traffic to store Smart couponing Re-purchase & loyalty Getting personal

Dashboard for retailers and brands Dashboard Create Campaign Active, planned, past campaigns Simple 3-step flow to launch new Map solution Campaign reports real-time statistics real-time coupon redemptions

Mobile Agenda Hva betyr dette for salg og kundelojalitet i fysisk butikk? • 1 Liquid Barcodes technology • Mechanics to drive traffic to store 2 • C-store chains opportunity 3 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

Liquid Barcodes - Traffic to store ecosystem Retailers’ app – selected traffic drivers Chain HQ / marketing dept. Store Integrated in POS Closed loop Settlement reports Campaign statistics

Proven traffic to store mechanics that help retailers´ commercialize their app Motivate app downloads! 1 Motivate long-term loyalty and increased purchase frequency. 2 Engage customers and disipline store operations. 3 Get cash up-front. Motivate increased frequency. 4 Exclusive app deals. Motivate customers to come back sooner. 5 Add some gamification. Motivate increased frequency. 6 7 Create habitual purchase. Engage your pivotal point customers.

1 Motivate app downloads!

2 Motivate long-term loyalty and increased purchase frequency

2 Motivate long-term loyalty and increased purchase frequency

2 Motivate long-term loyalty and increased purchase frequency With every scan: 1:1 deal Valid for x hours

2 Motivate long-term loyalty and increased purchase frequency Case study:

2 Motivate long-term loyalty and increased purchase frequency Case study:

2 Motivate long-term loyalty and increased purchase frequency Case study: With every scan: 1:1 deal Valid until the next day

3 Engage customers and disipline store operations.

3 Engage customers and disipline store operations. Case study:

3 Engage customers and disipline store operations. Case study:

4 Get cash up-front. Motivate increased frequency. With every scan: 1:1 deal Valid for x hours

4 Get cash up-front. Motivate increased frequency. Case study:

4 Get cash up-front. Motivate increased frequencey. Case study:

5 Exclusive app deals. Always motivate customers to come back sooner. One time only, Use many times limited time validity With every scan: 1:1 deal Valid for x hours

5 Exclusive app deals. Always motivate customers to come back sooner. Case study:

6 Add some gamification. Motivate increased frequency.

6 Add some gamification. Motivate increased frequency. Valid for x days With every scan: 1:1

6 Add some gamification. Motivate increased frequency. For how long do you dare to wait? Deals available Deals available Deals available Deals available Deals available

6 Add some gamification. Motivate increased frequency. For how long do you dare to wait? Deals available Deals available Deals available Deals available Deals available With every scan: 1:1 deal Valid for x days

6 Add some gamification. Case study:

6 Add some gamification. Case study: Tuesday Thursday Friday Wednesday

7 The pivotal point customer. How to create (and reward) habitual purchase. 80 %

7 Create habitual purchase. Engage and reward your loyal customers.

7 Create habitual purchase. Engage and reward your loyal customers.

7 Create habitual purchase. Engage and reward your loyal customers. If not used within 24 hours you´re back at day 1 Valid 7 days Valid + 24 hours Valid + 24 hours Valid + 24 hours Valid + 24 hours

Engage store managers and sales reps: sampling and deals Your APP ambassador!

Engage store managers and sales reps: sampling and deals Case study:

Liquid Barcodes’ ’Traffic to store’ ecosystem Retailers’ app – selected traffic drivers Chain HQ / marketing dept. Merchant Each customer gets allocated to their favourite store, Store based on purchase patterns Integrated in POS Closed loop Local campaigns is only sent out to your local customers Settlement reports Campaign statistics

Local marketing | Store manager dashboard Dashboard Choose campaign Store specific real-time statistics Pre-defined local campaigns Schedule campaign Verify and publish Simple for stores: just set period Publish to your customers only

Liquid Barcodes’ ’Traffic to store’ ecosystem Retailers’ app – selected traffic drivers Chain HQ / marketing dept. Merchant Aggregators & Brand apps wallet apps Store Integrated in POS B2B sales Sampling & vouchers Closed loop Settlement reports Campaign statistics

Mobile Agenda Hva betyr dette for salg og kundelojalitet i fysisk butikk? • 1 Liquid Barcodes technology • Mechanics to drive traffic to store 2 • C-store chains opportunity 3 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

C-store chains opportunity • Build your own channel: native APP • The best digital customer experience • Direct customer communication drives sales and reduces marketing cost • Get startet with mechanics that are proven to drive traffic to store • Enable store managers to do local marketing – within your concept • Allow other parties to drive traffic to your stores through POS integration • Brands increases focus on trade marketing • Using mobile coupons as smart customer care/engagement: • Car dealers, insurance companies, banks, travel/transportation, utilities • B2B coffee deals, B2B meal deals, B2B car wash deals