Sapporo Sapporo Namba Namba Shinjuku Shinjuku Store Store Store Store West Store West Store Securities Code: 3048 Ｃ B A C Yurakucho Yurakucho Fujisawa Fujisawa Kashiwa Kashiwa Store Store Store Store Store Store D F E Tenjin Tenjin Ikebukuro Ikebukuro Nagoya Sta. Nagoya Sta. Build. No.2 Main Store Build. No.2 Main Store West Store West Store G Ｉ H I
Table of Contents 1.Corporate Summary 2.Our Strengths 3.Growth Strategies 4.Reference 1
2 1. Corporate Summary
Corporate Summary “A complex of specialty stores that are committed to bringing you a more affluent Visions lifestyle” The 4 th largest electric retailer with a market share of 6.3% Position in the industry (Computed from the results and forecasts for Fiscal 2007) Classifications of electronic We are the only one listed company of “Urban type” retailers Branch policy “Station front” x “Large scale” Financial We have achieved an increase in revenues and earnings every year since 2004. highlights Profit for this fiscal year is projected to be record-high. We were listed on the JASDAQ market in August, 2006. Stock listing We were selected as a J-Stock issue in May 2007. 3
Position in the electric retailer market Projected sales for fiscal year 2007 1,443 Yamada Denki 740 Yamada Denki Edion 17.0% 601 Yodobashi Camera Others Edion 8.7% 41.9% 538 Bic Camera Yodobashi Camera 7.1% 501 Kojima Bic Camera 6.3% 431 K’s HD Kojima 5.9% K’s HD 5.1% 368 Best Denki Best Denki 4.3% 315 Joshin Denki Joshin Denki 3.7% (JPY billion) 1,500 300 600 900 1,200 0 Source: Created by us based on the documents disclosed by each company (Nikkei MJ for Yodobashi Camera) Note: Mar/06 non-consolidated results for Yodobashi Camera, Aug/07 consolidated forecasts for us, Feb/07 consolidated results for Best Denki, Mar/07 consolidated results for others The shares were calculated based on the fiscal ’04 industry market scale of approximately 8.5 trillion yen (source: RIC). 4
Features of Bic Camera – Urban-type model Large Yodobashi Urban type Camera 1. Sales per store 2. Sales per floor space Edion Yamada Denki Kojima K’s HD Joshin Denki Best Denki Suburban type Small Large Sales floor space per store 5
Store Deployment Store deployment of “Urban type” x “Station front” x “Large scale” Made Sofmap (2 nd section of TSE) a subsidiary in Feb., 2006 Ikebukuro West Exit Store Ikebukuro West Exit Store 24 Bic Camera stores Ikebukuro Main Store H Sapporo Store Sapporo Store A Ikebukuro Main Store + Ikebukuro East Exit Camera Build. Ikebukuro East Exit Camera Build. PC Build. Ikebukuro Main Store PC Build. Ikebukuro Main Store 28 Sofmap stores Ikebukuro East Exit General Build. Ikebukuro East Exit General Build. Shinjuku East Exit Store Shinjuku East Exit Store Yurakucho Store Store F Yurakucho Takasaki East Exit Store Shinjuku West Exit Store C Takasaki East Exit Store Shinjuku West Exit Store (Main Build./Annex) (Main Build./Annex) Omiya West Exist Sogo Store Omiya West Exist Sogo Store Shibuya East Exit Store Shibuya East Exit Store Tachikawa Store Tachikawa Store Kyoto Station Store Aug., ’07 (Scheduled) Shibuya Shibuya Hachiko Hachiko Exit Store Exit Store Okayama Station Store D Kashiwa Store Kashiwa Store Nov., ’07 (Scheduled) Lazona Kawasaki Store Kawasaki Store Lazona Yokohama West Exit Store Yokohama West Exit Store Fujisawa Store Fujisawa Store E Tenjin Build. No.1 Tenjin Build. No.1 PC Build. Yokohama Station Store PC Build. Yokohama Station Store Tenjin Build. No.2 Tenjin Build. No.2 G Nagoya Sta. West Store Nagoya Sta. West Store I Shin Yokohama Store Shin Yokohama Store B Namba Store Namba Store New Shin Yokohama Station Store March, ’08 (Scheduled) Note: Ones in red are stores scheduled to open 6
Financial Highlights (Consolidated) Net sales Ordinary income / ratio Net income / ratio JPY billion 600 JPY billion JPY billion （%） （%） 8 1.6 16 4.0 3.4 500 1.3 1.3 2.9 6 1.2 400 12 2.7 3.0 2.6 300 538.0 0.7 0.7 4 0.8 8 2.0 14.7 480.4 433.1 12.7 6.0 200 15.7 11.1 6.8 2 0.4 406.7 4 1.0 3.0 100 2.7 0 0 0 0 0.0 '04.8 '05.8 '06.8 '07.8 '04.8 '05.8 '06.8 '07.8 '04.8 '05.8 '06.8 '07.8 (Forecast) (Forecast) (Forecast) (Forecasts for the year ending Aug., 2007) ■ Sales ◆ Contribution of new stores, effect of consolidating Sofmap -> JPY 538.0 billion, a YOY Expected to increase of 12.0% ■ Ordinary income be record- ◆ Effect of increase in sales, reduction in SG&A expenses -> JPY 15.7 billion, a YOY increase of 23.3% high ■ Net income ◆ JPY 6.8 billion, a YOY increase of 13.2% despite extraordinary loss of JPY 1.95 billion 7
2. Our Strengths 8
9 “Urban type” x “Station front” x “Large scale” store Flagship store – Yurakucho Store –
Our Strengths (Summary) Corporate The most vigorous company for 6 consecutive years! image ・ Over 700 “qualified” expert sales persons (leaders) Expertise ・ About 700,000 items ・ Proposal-based store making with bodily sensation and experience Know-how of regarded as important store making ・ Enriching various consultation counters ・ Net sales per store, sales per 1m 2 and inventory turnover Efficiency ・ Stable customer attractions (not only on weekends, but also on weekdays) 10
Aggressive corporate image Nihon Keizai Shinbun(Nikkei) “Corporate Image Research” Year 2006 Ranking １ “Vigorous company” No. for 6 consecutive years Strong sales ability Vigorous company １ / st 2 nd : Kirin Brewery [Business people research] [General individual research] 3 rd : Toyota Motor 1,178 companies st １ Proactive in self- １ transformation １ / st 2 nd : Nissan Motor st 3 rd : Yodobashi Camera 1,178 companies / / Popularity ranking of companies (Surveyed by Recruit Co., Ltd.) where job-seekers want to work 1,178 companies 1,178 companies Bic Camera 257th 2 nd : Yodobashi Camera 2 nd: Coca-Cola Japan YC 354th 3 rd : Fuji TV Network 3 rd : Fuji TV Network YD 902nd 11
Sales ability supported by expertise Pursuit of high-level of product knowledge and customer service skills ■ More than 700 “qualified” expert advisors (our unique system) ■ 3 rd party license recommended More than 400 Home appliances - advisors Association for Electric Home Appliances Approx. 70 photo masters (3 rd grade – EX) - International Culture College Association Photo Master License Exam. Committee High-level customer Ability to sell advanced / service skills expensive product 12
Attractive store making know-how “Alarm clock” section Theatre PC consultation counter that make customers comfortable “Single-lens reflex camera” section Kitchen Stadium Digital broadcasting consultation counter “Headphone” section Demonstration of washing machines Bulk-buying counter Store making with bodily Enriching various About 700,000 items sensation and experience consultation counters regarded as important 13
Store deployment pursuing efficiency & profitability Highly efficient “Urban type” stores Net sales per store under direct Net sales per 1 ㎡ management Bic Camera 18,615 3,309 Bic Camera 1,383 YD 4,780 YD 802 2,039 E E (JPY thousand) (JPY million) 0 1,600 2,400 3,200 800 0 5,000 10,000 15,000 20,000 Source: Calculated by us based on the documents disclosed by each company Note: Aug/06 non-consolidated results for us, Mar/07 non-consolidated results for YD, Mar/07 consolidated results for E High inventory turnover Annual inventory turnover 23.1 Bic Camera 23.1 times * 11.0 YD E 8.3 ⇒” Far better turnover than those of our Major Supermarket IY 19.1 competitors” (times) 0 5 10 15 20 25 Source: Calculated from the documents disclosed by each company * <Sales / (Inventory at beginning of the period +Inventory at end of the period) *1/2> Note: Aug/06 non-consolidated results for us, Mar/07 non-consolidated results for YD, Mar/07 consolidated results for E, Feb/07 non-consolidated results for major supermarket operator IY 14
15 3. Growth Strategies
Growth strategies (Summary) We continue to grow capitalizing on our strengths of “Urban type” To open about 2 stores of “ Station front ” x “ Large scale ” per year in the metropolitan area and major cities across the Store opening country To deliberately carry out store renovation Store renewal To renew websites, to use common points with actual stores Internet shopping To start TV shopping via digital high vision satellite broadcasting in December 2007 through our subsidiary Nippon BS TV shopping Broadcasting Corporation To introduce “Bic Camera Suica Card” whose points can be converted into electronic money “Suica,” which can be used for Cards public transportation means To promote business alliance with Edion Business alliance 16
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