Track sponsored by Breaking the Chains of Price/Convenience with - PowerPoint PPT Presentation

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Breaking the Chains of Price/Convenience with Experience

Steve Lovell, Head of Retail Dev Laura Long, SVP , Adore Me Brand Edelman Laura Davis-Taylor, Co-Founder, John Greening, Associate Professor HighStreet Collective Northwestern University

How has the antiquated notion of the 4 P’s been disrupted by Price and Convenience?

Why do you feel so many retailers grasp to old models that may be comfortable, but no longer work? Who, specifically, within their ecosystems are most at fault?

If you want to find your ‘own’ way as a retail brand in the current industry climate, how do you set yourself apart?

Adore Me is a brand that embodies so many of the attributes my firm refers to as a “Renaissance Brand”. Can you expand on how you feel that you approach things differently, particularly in how you utilize technology?

How do the things we’re discussing impact the ‘digitally first’ shoppers that we’re all becoming? How might their expectations continue to escalate, and where does price and convenience play in?

If you’re working with leadership (or co-workers) that can’t break out of a staid, traditional retail approach, how do you bring them along? And how does revenue play in?

Thank you!

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