together with communities to help families in America recycle, and - PowerPoint PPT Presentation

We are a national non-profit 501(c)3. Each day we work together with communities to help families in America recycle, and recycle well. 2

How? Increase access to recycling Increase capture of recyclables Improve quality of recyclables 3

Together, transforming recycling for good.

Case Studies 5

The Plan: The Execution: General Info Direct Engagement Supporting Campaign Contaminant Specific 6

Two Approaches to tagging Driver Enforcement Officers 8

Approach and Learnings Denver 9

Learnings in El Paso, TX 10

Next Steps in Atlanta - Hiring Contractor to tag - reaching all 100,000 homes. - Auditing each cart at least 4 times, tagging and rejecting 11

Measuring 12

ATLANTA - CAPTURE RATES Before and After Data 2017 Pilot Areas - Single-Family - Curbside Service OVERALL CAPTURE RATE Capture increased from 52% to 66% •

Homes with bagged BEFORE AFTER recyclables fell from 52% to 22%

CURBSIDE AUDIT APP TO TRACK 15

Rejections at Curb by Category Electronics Textiles Styrofoam Tanglers, Cords, Hoses, Or Chains Tanks, Wood, Plastic, Furniture, Or Metal Food Or Liquid Plastic Bags Do Not Bag Recyclables 0% 10% 20% 30% 40% 50% 60% 70% Group A Group B *Note: Textiles and Styrofoam were added in 16 last two weeks

SET-OUT THROUGH TEST PERIOD REJECTION AND PARTICIPATION RATES – Sample Data Group A Group B 45% 42% 34% 34% 32% 32% 29% 24% 22% 19% 19% 18% 17% 11% 1 2 3 4 5 6 7 WEEK Participation Group A: 82% Participation Group B: 57% (resident used cart at least once in 7 week period)

Regional Tagging Approach and Collaboration Lorraine State Recycling • Office MRFs • Cities • Solid Waste Districts • Akron Columb us Centerville Fairfield Cincinnati

Current West Coast Contamination Initiative 19

West Coast Contamination Initiative • Researching curbside program information in CA, OR, and WA • Curbside tonnage • Contamination rates • Basic program characteristics • Interviewing and surveying MRFs on top inbound contaminants detrimental to the system • Will hold workshops toward end of year to share information and discuss success stories, barriers, and ways to potentially improve inbound material quality • Provide a granting opportunity for communities that may need support to improve quality 20

Free Tools 21

The Path to Strong Program Metrics FREE state of the art tool for tracking: Curbside recycling • Drop-off recycling • Multifamily Recycling • Organics • Customized recommendations and solutions for your program Build powerful year over year data Quickly calculate and report key metrics GET STARTED: https://recyclesearch.com/profile/mmp 22

Free Tools for Contamination/Tagging 1. ANTI-CONTAMINATION KIT WITH FREE CUSTOMIZABLE FILES 2. IMAGES, ICONS, MAGNETS, SOCIAL MEDIA KIT 3.MORE TO COME! 23

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Top Issue Info Card Oops Tag Mailer

Select Biggest Contaminant SELECT YOUR TOP ISSUE 26

A few additional key pieces YES or NO to key material mix differences (i.e. glass) of info 27

One last bit of information to graphically represent Select plastics collection plastics

Select your Print-ready files! 1-Top Issue Mailer 2- Oops Tag 3- Info Card Saved if you created an account *Work with printer/mailer to verify POSTAGE INFO

Summary - Messaging as close to the behavior is key – Tags on carts! - Tag with recipe of messaging - 4 to 8 interventions is the sweet spot - Reject with tag, warnings not as successful - Thank you tags impactful only to re- enforce the action of a corrected cart - Please measure and share success

TRY THESE TOOLS, JOIN OUR NETWORK, and let’s make recycling more & better! TOOLS IDEAS RESOURCES Online Webinars Grants Library Newsletters Campaigns Starters E-Books Tech BMPs Forums Assistance