TM Technology HD Radio Rising Through the Ranks – 2015 Nashville, TN Joe D'Angelo Senior Vice President, Marketing and Broadcast August 2015
HD Radio Consumer Campaign
HD Radio Consumer Campaign SEEN BY OVER 8 MILLION NEW CAR BUYERS
HD Radio: By the Numbers Over 25 million HD Radio Receivers in Use Today • 2,099 U.S. radio stations currently Every 4 seconds, an HD Radio-equipped vehicle is on-air SOLD ALL major automakers in the U.S. are currently • 1,675 HD2/HD3 channels shipping vehicles with HD Radio Technology • 3,774 digital radio programs There are over 200 different HD Radio equipped across the country vehicle models available today
HD Radio: Coverage Across the Country Virtually 100% coverage of the top 100 metros 90% of U.S. population live within reception distance of an HD Radio station
The Battle For The Dash All major auto brands offer factory-installed HD Radio Technology 207 Vehicle Brands (Chevy, Ford etc.) 198 Vehicle Models (Malibu, Focus etc.) 166 HD Radio Technology Standard 154 105 109 92 86 76 67 61 36 36 36 33 28 21 16 2010 2011 2012 2013 2014 2015 Y-T-D All data calendar year
The Battle For The Dash Percentage of new cars delivered with factory-installed HD Radio receivers 43% 40% 33% 26% 14% 6% YEAR TO DATE 2005 - 2010 2011 2012 2013 2014 2015
HD Radio Experience: The Digital Dash
HD2/HD3 Audience Growing 22.1 Million HD Radio HD Radio multicast-only listening (HD2, HD3 & HD4 channels only) Receivers (Includes listening on analog translators) 312% 18.3 Million AQH Persons grew 348% since Fall 2011 HD Radio Receivers 15.2 Million Weekly Cume Persons grew 312% since Fall 2011 HD Radio 5,783,000 Receivers 12.1 Million 5,212,400 HD Radio Receivers 4,764,400 AQH Persons 9.0 Million Weekly Cume Persons 4,081,900 HD Radio Receivers 7.1 Million HD Radio Receivers 5.2 Million 2,949,400 HD Radio Receivers 2,486,600 348% 1,856,600 135,200 127,600 113,600 92,400 73,900 56,400 38,800 534 Stations 536 Stations 549 Stations 556 Stations 582 Stations 604 Stations 650 Stations Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Spring 2014 Fall 2014 That’s 21% Cume Persons Growth Fall 2013 – Fall 2014! Source: Nielsen Audio NRD Database Persons 12 Total U.S.
What does it mean across the country?
What does it mean across the country? Page 5 – Total USA • Number of HD Radio equipped vehicles in the USA • Percentage of HD Radio equipped vehicles in the USA Page 6 – Total USA • Weekly time spent listening to HD Radio equipped stations across the USA • Weekly time spent listening to HD Radio equipped stations across the USA – In-car • Hours of weekly HD Radio Listening in-car on a digital radio receiver
What does it mean to you in your market? Page 7 – Total DMA • Number of HD Radio equipped vehicles in your DMA • Percentage of HD Radio equipped vehicles in your DMA Page 8 – Total DMA • Weekly time spent listening to HD Radio equipped stations in your DMA • Weekly time spent listening to HD Radio equipped stations in your DMA – in-car • Hours of weekly HD Radio Listening in-car on a digital radio receiver in your DMA
Educating Consumers – Supporting Radio HD Radio: In State Promotions
Educating Consumers – Supporting Radio HD Radio: In State Promotions
RTR Graduate Case Study Emily Hunt, Sales Manager Bonneville: Salt Lake City 2015 Songwriter’s Event: Summit Partners: BMI, Sound Warehouse and iBiquity Digital
JOSEPH D’ANGELO - SVP, MARKETING - DANGELO@IBIQUITY.COM (O) 443 539 4352 - (C) 908 642 0693
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