RADIO SATELLITE FINLAND RADIO STATIONS FOR PEOPLE WHO LISTEN
0 2 Executive summary Radio Satellite Finland is the only radio corporation that represents two of the largest niches in Finland - Russian and English speakers. Our music consists of classic rock hits and contemporary classics. Our mission is to connect our listeners with local and international news, events, concerts and festivals, as well as organisations and businesses. Furthermore, people come to Finland, listen and then take us home, meaning we are exporting around the world! The goal is to be known as the most engaging and innovative radio station, both locally and globally. We are the ambassadors of Finland!
QUICK FIGURES 0 3 We are growing and attracting a variety of listeners from all around capital city region, as well as Turku and nationwide. Our listeners truly engage with our stations by staying tuned, at times, for more than 300 minutes. That is one of the highest rates in Finland! SPIRIT FM RADIO SPUTNIK 6 8 20 000 / week 18 000 / week Only Finnish speakers! 6 Only Finnish speakers! 4 1/3 upper white 1/3 academic 4 collar 2 2 70% 2 or in a relationship 55% 55% more/household 0 0 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 +
IT'S TIME TO THINK OUTSIDE OF THE BOX
FINLAND IS NO LONGER DUALLINGUAL - IT'S MULTILUNGUAL AND ENGLISH CONNECTS THEM ALL ONE WAY OR ANOTHER. We have noticed, that many businesses use English language in their business communications and customer service. It is also very popular language withing the Millennials and Generation Z. Spirit FM is aiming to concentrate on these generations (everyone under 37), because there is a market gap and desire for internalisation. We believe and know, that Gen Z and Millennials are looking for something new to relate to, engage with and identify with. And we want to deliver it.
WHY CHOOSE US? We are the only radio Our unique shows corporation in Finland and personality- that reaches a packed hosts help greater cross section the stations to grow. of society. Our Our partnerships are listeners are local wisely selected to and international, enable growth well-educated and and visibility for both wealthy. parties. These listeners have been engaging with Now we have new Spirit FM for the past targets, new goals two years and and a completely Sputnik has been the new vision for the main radio station in future. Finland for Russian tourists.
A GREAT 0 7 OPPORTUNITY Festivals in Finland 2 164 762 visitors in 2016 Currently, we are re-branding and re- launching both of our radio stations. Helsinki Messukeskus Events We have been outside our studio at + 500 000 visitors during big exhibitions several events and exhibitions, and found that that is the key for success, Various sports events in Finland because it's about transparency, opportunity to take part and openness + 400 000 for our listeners and businesses. After we've received positive feedback 31,7 million from our live broadcasts at exhibitions, Russians travelled in 2016, and Finland is we aim to continue delivering what our their second travel destination listeners want, by going exactly where they are. 7,7 million Tourists in Finland in 2016
SPIRIT FM ONLINE TRAFFIC 3000 WEBSITE We're receiving app. 300 engaged visitors a day and over 3000 page views/week, for over 3 minutes/session! 30k SOCIAL MEDIA Spirit FM uses Facebook, Instagram and Twitter. Our listeners mostly engage through Facebook posts, videos and the Live function. We reach app. 30 000 people monthly. 83 DARK SOCIAL On average, studio receives 83 private messages, emails and phone calls from our listeners from Mon to Fri - and we reply to them all!
WEBSITE TRAFFIC Most of our website visitors come from Finland, but to our surprise, we reach relatively large amount of listeners and followers from USA and Sweden. Most of the listeners search for news and events, as well as listen to our station through website. June Our top visitors are from: Finland 80% USA 4.5% Sweden 3.6% Russia 1.7% Estonia 1% Rest of <1% the world Facebook: Followers < 6 600 < 28 000 Reach < 7 600 Engagement
WEBSITE & SOCIAL ADVERTISING, SPONSORSHIP & COMPETITIONS We offer variety of visibility to our online media. To our listeners, we arrange weekly competitions chance to win amazing prizes given by our sponsors and partners. We have had prizes from Neste Rally, Helsinki Fashion Week, Säsöng Pop- up, Exhibitions, 5-star Hotels and newest Orion Cinema. We stay active on online media, and therefore we can manage your visibility for you.
VISIBILITY, IMAGE AND BRANDING CONNECT WITH LOCAL AND INTERNATIONAL AUDIENCE. Radio is a great platform for re-marketing, reaching out to new audiences and for strengtening relationships with existing customers. We have been approached by international radio stations who are interested in our content, which we aim to export next year.
MEET OUR HOSTS ON SPIRIT FM Craig Houston James Price Jessica Dohmen Jabby Dickson Kimmo Wilska - The News Guy
CRAIG HOUSTON Nominated and shortlisted for Happy Hour & Game On Radio Host of the Year This sports guy comes from the Highlands of Scotland - where men are men, offensive, arrogant and irritating. Craig has been titled as a decent c**t at the office - given he dosn't always engage his brain before opening his mouth - but he's still lovable and adorable. True Lada called Sports Wordsmith Svetlana Scotsman Bible
JAMES PRICE Nominated and shortlisted for Midday Run & Gig Guide Radio Show of the Year. Eats music for breakfast and movies for dessert. Our geeky and nerdy Englishman is knowledgeable and a passionate rock and metal music fan. One of life's good guys, who somehow manages to pull off checkered shoes. His fans send him Star Wars and Lego toys - at least that's what he told us. Movie Has a unique Knows the Beardy Guru style music scene
JESSICA DOHMEN Happy Hous Show & On The Town This tiny Belgian is a fashonista, food guru and scatter-brained culture vulture. Has a habit of collecting on air phrases and nicknames, from Jason to Doomies and many in between. Her flaws are what make our listeners fall in love with her, not to mention that sexy French accent! hello Be-y-tiful Never shirks a Polyglot Active and always challenge on the run!
JABBY DICKSON New blood as a host. Wake Up Finland & Far Beyond Driven Show He may look as though his head is on upside down, but it is definitely screwd on. Our resident petrolhead can often be found telling people 'there's no such thing as can't, only how', and constantly finds solutions to seemingly impossible situations. Oh, and he's a raging Scotsman as well! Is not afraid to Loves everything True Petrolhead Tech savvy for get his hands that carries an sustainability dirty engine
COLLABORATION Our collaboration options will get you visibility, engagement with the target audience and more importantly trust and tranparency that listeners and viewers seek from brands and businesses. RADIO RADIO RADIO STATION STATION SHOW EVENTS Ads during the day and Show intro and outro / 6+6 Logos on cars/tents weekends, 12 times Mentions Your promotional material Social media ads. Interactive engagement Product placements Website ads Banners at hosts/show site Articles / Blog posts Links to bookings/tickets... Radio ads WE ARE READY TO HEAR YOUR THOUGHTS!
ENGAGING WITH OUR LISTENERS IN A COMPLETELY NEW WAY Mobile Radio Station We are aiming to travel all around Finland in 2018, visit events, concerts and festivals with a mobile radio station! And when the time is right - we will go international! Trailer video: https://youtu.be/Xgu_8h8xSx8
CONTACT US Maria Dickson PR & CMO +358 46 812 8129 maria@rsf.fi W W W . R S F . F I
thank you. we look forward to working with you.
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