Yellow The X A Go mark the spot.
The Problem | Enhancing Experience Yellow A Remembering hikes and landmarks uniquely Few interactions with other hikers before and after you Problem Idea Questions Modeling
The Idea | “Leave your Mark” System Yellow A Sign up Pick up key Location Assignment Leave next token Hike/Explore! Key for token Problem Idea Questions Modeling
Questions | Form Factor Yellow A System Flow ! Token Message Problem Idea Questions Modeling
Modeling | Setup Yellow A Barker 8th ! Acrylic Tokens ! Quantitative & ! Green Building ! Sharpie Notes ! Qualitative ! Video Survey Hacker Shrine Problem Idea Questions Modeling
Modeling | Results Yellow A Key Findings Enjoyed visiting new places and revisiting “Material makes a big difference,” “Reminiscent of location” Tangible, anonymous messages Problem Idea Questions Modeling
Yellow A Additional Information
The Market | Exploration Potential Yellow A 1000+ $3.65B designated National requested FY 2015 National Recreation Trails Park Service Budget 273M $670M recreation visitors to more than FY 2014 national parks in 2013 (partnership opportunity)
Modeling | Results Yellow A How would you rate the difficulty of arriving at your destination?
Modeling | Results Yellow A Do you feel like this challenge made you go somewhere new/different?
Modeling | Results Yellow A What do you think of the end prize?
Modeling | Results Yellow A How often do you visit remote locations?
Modeling | Results Yellow A If this sort of unique token system were in place at remote locations across the country, would it motivate you to visit?
Modeling | Results Yellow A What changes would you make to this reward to make it more appealing? Even more sentimental or that tells a story Different colors for different locations Something that cannot be vandalized Not generic, make it reminiscent of the location Part of a collection (want to collect all/more than 1) Website to log the places you’ve been in addition to token Nicer material (feel hefty - metal very cool)
Modeling | Results Yellow A Would you be interested in knowing who else completed challenges you’ve completed?
Modeling | Results Yellow A Do you like leaving behind your own mark/ proof of visit?
Modeling | Results Yellow A What did you think about receiving a message from the previous visitor?
Modeling | Results Yellow A How do you feel about leaving a message for the next visitor?
Modeling | Results Yellow A How do you feel about watching video messages from people who have visited before?
Modeling | Results Yellow A Would you like to leave a recording for people to see of you?
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