The ways & means of industrialisation Simon Wardley Dave Reid, Programme Director
N MAPS INDUSTRIALISATION RESEARCH IMPACT WHAT’S NEXT?
Act Decide Leadership The “game” Purpose why of purpose Orient Doctrine why of movement Landscape Climate The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Observe The two types of why
Nottingham Nottingham London THESE THREE M1 M1 GRAPHS M1 London London M2 ARE THE SAME M2 M2 Nottingham Dover Dover Dover Nottingham N N N Nottingham London THESE THREE M1 M1 MAPS M1 London London M2 ARE DIFFERENT M2 M2 Nottingham Dover Dover Dover
ANCHOR Customer Online Image Manipulation Print Web Site Online Photo Storage CRM POSITION Platform (VISIBILITY) MOVEMENT (EVOLUTION) Compute Data Centre Power Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
learn.leadingedgeforum.com medium.com/wardleymaps
N MAPS INDUSTRIALISATION RESEARCH IMPACT WHAT’S NEXT?
Traditional Next Generation Type Organisation Structure Departmental Service / Cell Culture Inertia Fluid / Game-able Profit Disruption Corporate Focus Strategy / Tactical Cost Reduction Weapon Open source Analysts Ecosystem Learning Used Driven By "Big" Data Simon Wardley, Leading Edge Forum, CSC, 2011 N+1 Design For Failure Resilience Disaster Recovery Chaos Engines Failure Testing Practice Scale Up Scale-out Capacity Single Mixed Technique Change Control Continuous Deployment Activity Enterprise Class Commodity Infrastructure
Uncharted Industrialised Everett Rogers Diffusion curves (instance of) COMPUTE I II III IV V VI VII Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised Application best coding practice Runtime Operating System Best architectural practice COMPUTE V VI VII Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised new need Application +New Value best coding practice Runtime Operating System Emerging Best architectural Practice practice +Speed +Efficiency COMPUTE Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
“Age” Date Range Point of Industrialisation (approx.) (common name) Agriculture (Crop rotation) Agricultural Revolution 1650-1780 Agriculture (Plough) Power (Water Mill) Industrial Revolution Resource (Puddling iron) 1770-1840 Manufacture (Screw Cutting Lathe) Power (Steam) Age of Steam & Transport 1830-1880 Communication (Postage Stamp) Resource (Bessemer) Age of Electricity & Heavy Engineering 1870-1920 Power (Electricity) Power (Petrochemical) Age of oil 1910-1970 Communication (Telephone) Age of Information & Telecommunications Information (Microprocessor) 1960-2000 Communication (TCP/IP) “Internet / Network” Age 1990–2010 Communication (mobile) The “people are still coming up with Information 2005-2025 (??) names for it” Age (ubiquitous compute, utility compute)
user Uncharted Industrialised new need Application +New Value best coding practice Runtime Operating System Emerging Best architectural Practice practice +Speed -ve +Efficiency +Inertia Compute -ve Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised new need Application +New Value best coding practice Runtime Operating System Emerging Best architectural Practice practice +Speed +ve +Efficiency +Inertia Compute +ve Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Creative Destruction The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organisation that capitalist enterprise creates. Joseph Schumpeter
user Uncharted Industrialised new need +New Value Emerging +Capital Practice flow +Inertia +Speed +Efficiency Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised new need +New Value Emerging +Capital Practice flow Concept +Inertia +Speed Suitability Technology +Efficiency Attitude Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised new need +New Value FORCING NEED Emerging +Capital Practice flow Concept +Inertia +Speed Suitability Technology +Efficiency [Attitude] Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised new need +New Value FORCING NEED Emerging +Capital Practice flow +Inertia +Speed +Efficiency Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user Uncharted Industrialised new need +New Value FORCING NEED Emerging +Capital Practice flow +Inertia +Speed +Efficiency Wonder Peace War Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
user need Uncharted Industrialised Emerging coding best coding practice practice Runtime War Serverless Operating System Novel Architectural Practice DevOps Best architectural practice ( Legacy ) Compute Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
N MAPS INDUSTRIALISATION RESEARCH IMPACT WHAT’S NEXT?
user Uncharted Industrialised new need +New Value Emerging +Capital Practice flow +Inertia +Speed +Efficiency “Cloud” war 2011 Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
We do not open that we consider a 40% source of differential advantage 30% Next Generation 20% Traditional 10% 0% Strongly Strongly Disagree Neutral Agree Agree Disagree
Our company deploys an open 60% technology approach as a means of outmanoeuvring competitors 45% Next Generation Traditional 30% 15% 0% Strongly Strongly Disagree Neutral Agree Agree Disagree
Traditional Next Generation Type Organisation Structure Departmental Service / Cell Culture Inertia Fluid / Game-able Profit Disruption Corporate Focus Strategy / Tactical Cost Reduction Weapon Open source Analysts Ecosystem Learning Used Driven By "Big" Data Simon Wardley, Leading Edge Forum, CSC, 2011 N+1 Design For Failure Resilience Disaster Recovery Chaos Engines Failure Testing Practice Scale Up Scale-out Capacity Single Mixed Technique Change Control Continuous Deployment Activity Enterprise Class Commodity Infrastructure
“Age” Organisational change Date Range Point of Industrialisation (approx.) (common name) (associated with) Agriculture (Crop rotation) Agricultural Revolution Commercial Farmer / Markets 1650-1780 Agriculture (Plough) Power (Water Mill) American System of Engineering / Resource (Puddling iron) Industrial Revolution 1770-1840 Time Management Manufacture (Screw Cutting Lathe) Power (Steam) Age of Steam & Transport Joint stock company 1830-1880 Communication (Postage Stamp) Age of Electricity & Heavy Scientific Management / Resource (Bessemer) 1870-1920 Engineering Taylorism / Hierarchy of Offices Power (Electricity) Power (Petrochemical) Age of oil Fordism / Mass Production 1910-1970 Communication (Telephone) Age of Information & JIT / TPS Information (Microprocessor) 1960-2000 Telecommunications Communication (TCP/IP) “Internet / Network” Age Web / Web 2.0 1990–2010 Communication (mobile) Information The “people are still coming 2005-2025 A “ Next ” generation (??) (ubiquitous compute, utility (??) up with names for it” Age compute)
N MAPS INDUSTRIALISATION RESEARCH IMPACT WHAT’S NEXT?
user Uncharted Industrialised new need +New Value FORCING NEED Emerging +Capital Practice flow +Inertia +Speed +Efficiency War Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Service Service (utility) Ubiquity (rental) Commodity Product Demand competition Custom Built Genesis Certainty Supply competition
Stage 1 2 3 4 operation, building, maintenance Publication Wonder construction and use Type and feature awareness differences Frequency time increasing certainty 100% certain
2030-203 2035-204 2040-204 2045-205 Points of Change 2014 2015-2020 2020-2025 2025-2030 5 0 5 0 Now Near Far IaaS War PaaS War SaaS War War War Big Data Robotics War Currency (blockchain) War Sensor as a Service War IoT War Immersive War 3D printing War GMO War Genetic Engineering War Intelligent Agents War Printed Electronics War Hybrid Printing War Bio Manufacturing War Epigenetics War Materials War Weak signal analysis, 2014 Unpredictable Predictable
user Uncharted Industrialised new need +New Value ISOLATION ECONOMY Emerging +Capital Practice flow +Inertia +Speed +Efficiency War Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
CONTEXT
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