The Truth Behind Daily Deal Sites Luke Todesco CEO, Social Media LLC June 21, 2017
A S MALL G IFT For SME attendees, a link at end of presentation. Grand Bahia Cayacoa, Gustazos partner
L AUNCHED M ARCH 2011 IN H ATO R EY … Since 2011…
$184 M ILLION + M ONEY S AVED 2.79 M ILLION + G USTAZOS B OUGHT 75% M ARKET S HARE E- COMMERCE LEADER IN P UERTO R ICO
G ROWTH 23.8 Million+ website 1,000,000 + sessions in 2016. Average of Email Subscribers over 2 minutes on site. 1.1 Million + $250 Million+ Revenue Facebook “Fans” generated for businesses
W ORKING WITH A GENCIES TO S ERVE G LOBAL B RANDS
E- COMMERCE IS GROWING D AILY D EAL S ITES – T HE R EALITY
More than 90% of Global Daily Deal Sites have FAILED More than 50 sites in Puerto Rico alone have closed
Why? Is it the discount?
O VER - SELLING A SPECIFIC OFFER
R UNNING TOO F REQUENTLY
QUANTITY VS QUALITY
W HAT D OES T HIS A LL M EAN ? O UR 3 C ORE V ALUES The St. Regis Bahia Beach Resort Gustazos partner
1. M ERCHANT S EES V ALUE M ARKETING C AMPAIGN , N OT J UST Q UICK S ALES “I T ’ S NOT THE 500 PEOPLE THAT BUY THIS THAT MAKES IT VALUABLE , IT ’ S THE 750,000 THAT DON ’ T .” - LT Casa De Campo D.R. Gustazos partner
2. C LIENT R ECEIVES W HAT IS P ROMISED T RUST BUILDS AN ADVERTISING PLATFORM El Conquistador Resort, Fajardo Gustazos partner since 2011
3. T HE S UCCESS O F T HE O FFER S ELL ENOUGH TO PAY FOR THE MARKETING CAMPAIGN Royal Isabela, P.R. Gustazos partner
W HAT ’ S N EXT ? T OOLS FOR USERS V ALUE FOR M ERCHANTS
E VOLVING R EWARDS
E VOLVING R EWARDS G USTAZOS GO: R ESTAURANT R EWARDS M AP . R EWARD . S AVE .
Q UESTIONS ? WWW . GUSTAZOS . COM / S ME Luke Todesco Chief Executive Officer luke@gustazos.com
Challenges of E-Commerce in Puerto Rico José Villares Director, Social Media LLC June 21, 2017
CHARGEBACKS
TAXATION
WITHHOLDING
CHARGEBACKS: IDENTIFYING CUSTOMERS TAXATION: E QUAL PLAYING FIELD WITHHOLDING: SHOP COMPETITIVELY
Q UESTIONS ? José Villares Director of Partner Companies jose@gustazos.com
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