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The Threat Driving while distracted increases crash risk 4.3 times - PDF document

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INFORM+INSPIRE Distracted Driving: Truth & Consequences NCOIL 2013 June 11, 2013 The Griffith Insurance Education Foundation 1 The Threat Driving while distracted increases crash risk 4.3 times (Redelmeier & Tibshirani, 1997) 4.1

  1. INFORM+INSPIRE Distracted Driving: Truth & Consequences NCOIL 2013 June 11, 2013 The Griffith Insurance Education Foundation 1 The Threat Driving while distracted increases crash risk 4.3 times (Redelmeier & Tibshirani, 1997) 4.1 times (McEvoy, et al., 2005) 2 to 6 times (Atchley & Dressel, 2004) More than drunk driving (Strayer et al., 2006) Texting is worse, even with automatic systems (AAA FTS, 2013) The Griffith Insurance Education Foundation 2 Research The Griffith Insurance Education Foundation 3

  2. Phone records after a crash McEvoy, Stevenson, McCartt, & Woodward. (2005). Role of mobile phones in motor vehicle crashes resulting in hospital attendance: a case- crossover study. British Medical Journal , 331 , 428-432. Phone records of 456 drivers involved in injury crashes over 27 months. Talking on a phone increased risk 4.1 times Hand-held and hands free produced same risk The Griffith Insurance Education Foundation 4 Phone records after a crash Redelmeier, & Tibshirani. (1997). Association between cellular-telephone calls and motor vehicle collisions. New England Journal of Medicine , 336 , 453-458. Phone records of 699 drivers involved in non- injury crashes over 14 months. Talking on a phone increased risk 4.3 times Hand-held and hands free produced same risk The Griffith Insurance Education Foundation 5 Case Crossover Designs These designs compared drivers to themselves to assign odds ratios What is the chance a driver has an accident when they are on the phone or not? All other distractions are equal in both cases Increase in risk accounts for other distractions The Griffith Insurance Education Foundation 6

  3. Attentional screening Atchley, & Dressel. (2004). Conversation Limits the Functional Field of View. Human Factors , 46 , 664-673. Used an attention assessment tool utilized to screen older drivers. Conversation reduced attention, leading to an increase in accident risk of 2 to 6 fold 20 year-olds performed like older adults with the onset of dementia The Griffith Insurance Education Foundation 7 Driving simulation Strayer, Drews, & Crouch (2006). A comparison of the cell phone driver and the drunk driver . Human Factors , 48 , 381-391. Drivers with cell phones: Drove more slowly 9%slower to hit the brakes 24% percent more variation in following distance More likely to crash The Griffith Insurance Education Foundation 8 On-road + sim + neuroscience Strayer and colleagues (2013). Measuring Cognitive Distraction in the Automobile. AAA Foundation for Traffic Safety. Drivers drove an instrumented vehicle, in a simulator and both behavior and their brain activity was measured: Cell phones more than doubled distraction Text to speech technology tripled distraction Passive sources (radio) were not distracting The Griffith Insurance Education Foundation 9

  4. The other side The Griffith Insurance Education Foundation 10 Where are the crashes? The National Safety Council reviewed 180 fatal crashes from 2009 to 2011, where evidence indicated the drivers were using cell phones. The Griffith Insurance Education Foundation 11 What about “naturalistic” data?  Very few crashes  2 in this study  Data analyzed only if “triggers” occur  Triggers flawed  Drivers know they are being recorded  Miscoding  Fail to see phone The Griffith Insurance Education Foundation 12

  5. The Bottom-Line DISTRACTED DRIVING POSES THE SAME RISK AS DRUNK DRIVING  Crash studies with phone records  Simulator studies  Behavioral and neuroscience studies  Meta-analyses of scores of studies ONE-QUARTER OF ALL CRASHES ARE DUE TO CELL PHONE DISTRACTIONS  National Safety Council (2008) The Griffith Insurance Education Foundation 13 The digital natives are here The Griffith Insurance Education Foundation 14 Digital natives Cell technology use is  ! More frequent  Earlier  Reinforced by - peer networks - the brain The Griffith Insurance Education Foundation 15

  6. Heavier use (teens)  Text a peer every day (63%)  Calling (39%)  Face-to-face (35%)  Social network messaging (29%)  Instant messaging (22%)  Email (6%) The Griffith Insurance Education Foundation 16 Earlier and deeper adoption  First cell phone: 8 years old .  Exclusion from texting lowers self-esteem  Inclusion increases peer connectedness The Griffith Insurance Education Foundation 17 The brain is wired for smart phones Tamir & Mitchell, 2012 The Griffith Insurance Education Foundation 18

  7. “RESTRICTION!ON!TEXTING!WHILE!DRIVING! TARGETS!THE!WRONG!DISTRACTIONS” “ While!these!aren ’ t!the!craziest!fines!in! the!world,!the!fact!that!the! government!is!so!strictly!regula9ng! what!we!do!in!our!cars!frustrates!me.! I ’ m!not!going!to!pretend!like!this!is!the! worst!thing!to!happen!to!me,! but$I ’ m$ bothered$that$now$not$only$do$I$need$ to$interrupt$my$phone$call$when$I$see$ an$officer,$I$also$need$to$make$sure$it$ doesn’t$look$like$I ’ m$punching$the$ ScoN!Pearring,!January!9,!2009 bu:ons. ” The Griffith Insurance Education Foundation 19 It will get worse The Griffith Insurance Education Foundation 20 Helmet: It’s the law Texting: Because he can The Griffith Insurance Education Foundation 21

  8. Why do we do it? The Griffith Insurance Education Foundation 22 Why do we do it? Safety!requires!understanding!people The Griffith Insurance Education Foundation 23 The brain deceives us We!think!we!understand!risk The Griffith Insurance Education Foundation 24

  9. April 26th, 2012 Eight dead and 960 taken Crashes Claim Teen Lives to emergency room USA - In another day of tragedy, eight young Americans between the ages of 16 and 19 were killed in motor vehicles. Another 960 were taken to emergency rooms with injuries ranging from life- threatening to less severe. The Center for Disease Control reported that though this demographic only accounts for 14% of the U.S. population, they account for about 30% of the cost of crashes. The Griffith Insurance Education Foundation 25 April 27th, 2012 Eight dead and 960 taken Crashes Claim Teen Lives to emergency room USA - In another day of tragedy, eight young Americans between the ages of 16 and 19 were killed in motor vehicles. Another 960 were taken to emergency rooms with injuries ranging from life- threatening to less severe. The Center for Disease Control reported that though this demographic only accounts for 14% of the U.S. population, they account for about 30% of the cost of crashes. The Griffith Insurance Education Foundation 26 April 28th, 2012 Eight dead and 960 taken Crashes Claim Teen Lives to emergency room USA - In another day of tragedy, eight young Americans between the ages of 16 and 19 were killed in motor vehicles. Another 960 were taken to emergency rooms with injuries ranging from life- threatening to less severe. The Center for Disease Control reported that though this demographic only accounts for 14% of the U.S. population, they account for about 30% of the cost of crashes. The Griffith Insurance Education Foundation 27

  10. April 29th, 2012 Eight dead and 960 taken Crashes Claim Teen Lives to emergency room USA - In another day of tragedy, eight young Americans between the ages of 16 and 19 were killed in motor vehicles. Another 960 were taken to emergency rooms with injuries ranging from life- threatening to less severe. The Center for Disease Control reported that though this demographic only accounts for 14% of the U.S. population, they account for about 30% of the cost of crashes. The Griffith Insurance Education Foundation 28 The brain deceives us We!think!we!see!more!than!we!do The Griffith Insurance Education Foundation 29 Simons & Levine, 1998 The Griffith Insurance Education Foundation 30

  11. Our view: FOR POSITION ONLY A complex computer The Griffith Insurance Education Foundation 31 Reality: FOR POSITION ONLY A limited processor The Griffith Insurance Education Foundation 32 The Griffith Insurance Education Foundation 33

  12. The Griffith Insurance Education Foundation 34 Attention demo (not included in handout) The Griffith Insurance Education Foundation 35 Multitasking is a myth The Griffith Insurance Education Foundation 36

  13. Transport Canada The Griffith Insurance Education Foundation 37 The brain deceives us AUtudes!are!disconnected!from!ac9ons The Griffith Insurance Education Foundation 38 “Everybody is doing it” No Only while stopped Yes 100% % Reporting 75% Reports about 50% 15 texts while 25% driving per week 0% Read Replied Initiated Activity Atchley, Atwood & Boulton, 2011 The Griffith Insurance Education Foundation 39

  14. Knowing risk does not change behavior  Drivers rate distracted driving as very risky  They do it anyway  Importance of the call/text outweighs risk Nelson, Atchley & Little, 2009 Atchley, Atwood & Boulton, 2011 The Griffith Insurance Education Foundation 40 Attitudes versus actions Drunk!driving!versus!tex9ng!and!driving The Griffith Insurance Education Foundation 41 Drunk driving narrative “By this time David had had quite a lot of alcohol to drink, and he drank the remaining contents of his drink and said good-bye to the other party guests. He drove for a few blocks. He came to a stoplight controlling tra ffi c at a broad intersection.” Atchley, Hadlock & Lane, 2012 The Griffith Insurance Education Foundation 42

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