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The Roles of Issuer, Placement Agent and Underwriter Member NYSE, SIPC August 3, 2007 The Role of Issuer Determining Method of Sale Determining Method of Sale Competitive or Negotiated Competitive or Negotiated


  1. The Roles of Issuer, Placement Agent and Underwriter Member NYSE, SIPC August 3, 2007

  2. The Role of Issuer � Determining Method of Sale Determining Method of Sale – – � Competitive or Negotiated Competitive or Negotiated � Setting Policy Setting Policy � � Acting as Conduit or Credit Enhancer Acting as Conduit or Credit Enhancer � 2 August 3, 2007 Member NYSE, SIPC

  3. Competitive vs. Negotiated � Issue Size Issue Size � � Market Conditions Market Conditions � � Type of Interest Rate Type of Interest Rate – – Fixed or Fixed or � Variable? Variable? � Nature of Obligation and Structure Nature of Obligation and Structure � 3 August 3, 2007 Member NYSE, SIPC

  4. Competitive Issues � High Credit Quality High Credit Quality � � Public Purpose Public Purpose � � Assistance of Financial Advisor or Assistance of Financial Advisor or � Strong Staff Strong Staff 4 August 3, 2007 Member NYSE, SIPC

  5. Negotiated Issues � Issuing an RFP Issuing an RFP � � Negotiating Directly with an Negotiating Directly with an � Underwriter Underwriter 5 August 3, 2007 Member NYSE, SIPC

  6. Underwriting vs. Private Placement � Private Placement is “Best Efforts” Private Placement is “Best Efforts” � � Underwriting is Firm Commitment to Underwriting is Firm Commitment to � Buy Buy � Complexity and Nature of Obligation Complexity and Nature of Obligation � 6 August 3, 2007 Member NYSE, SIPC

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