The ROLE of the 1. Chief Strategist CEO Adapted from Dan - PDF document

The Role of the CEO The ROLE of the 1. Chief Strategist CEO Adapted from Dan Wertenberg The Role of the CEO The Role of the CEO 1. Chief Strategist 1. Chief Strategist 2. Chief Team Builder 2. Chief Team Builder 3. Chief Sales Officer It’s all about It’s all about being FOCUS… TRUE to your FOCUS

BUILDING THE TEAM BUILDING THE TEAM THE LEVERAGES BUILDING THE TEAM BUILDING THE TEAM THE LEVERAGES THE LEVERAGES People Management People Management Establish the Appropriate Culture – Fits The Strategy ! CULTURE BUILDING THE TEAM Actual Culture Desired Culture THE LEVERAGES Conservative Innovative 1. GAP 1. A. People Management Team Focus Team Focus 2. 2. ! Establish The Appropriate Culture – Fits The Strategy Low Accountability 3. Accountable GAP 3. ! Select Achievers - Sense of Urgency 4. Sense of Urgency 4. Collegial 5. Collegial 5. “Be in the behavior selection business not the behavior modification business”

BUILDING THE TEAM BUILDING THE TEAM THE LEVERAGES THE LEVERAGES A. People Management People Management ! Establish the Appropriate Culture – Fits The Strategy ! Establish The Appropriate Culture – ! Select Achievers - Fits The Strategy Behavior Profile Success Profile ! Select Achievers - Behavior Profile “Be in the behavior selection business “Be in the behavior selection business not the behavior modification business” not the behavior modification business” BUILDING THE TEAM BUILDING THE TEAM THE LEVERAGES THE LEVERAGES People Management People Management ! Establish the Appropriate Culture – Fits The Strategy ! Establish the Appropriate Culture – Fits The Strategy ! Select Achievers - ! Select Achievers - Behavior Behavior Profile ! Performance Agreements - Quarterly Success Profile Mandatory Skills “Be in the behavior selection business “Be in the behavior selection business not the behavior modification business” not the behavior modification business” The Role of the CEO 1. Chief Strategist 2. Chief Team Builder 3. Chief Sales Officer