the psychological anatomy of users the future internet
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The Psychological Anatomy of Users & The Future Internet Dr. Karmen Guevara Computer Laboratory Cambridge University May 2, 2012 Dr. Karmen Guevara Key Message The potential success of the future Internet will depend on the extent of


  1. The Psychological Anatomy of Users & The Future Internet Dr. Karmen Guevara Computer Laboratory Cambridge University

  2. May 2, 2012 Dr. Karmen Guevara Key Message The potential success of the future Internet will depend on the extent of its capability & adaptability to the psychological anatomy of users. Psychological influences will have a major effect on the technical design of the future Internet. 2

  3. May 2, 2012 Dr. Karmen Guevara A Shift in Focus 3

  4. May 2, 2012 Dr. Karmen Guevara The Intersection 4

  5. Dr. Karmen Guevara May 2, 2012 A Map of The Territory 5

  6. May 2, 2012 Dr. Karmen Guevara The Two Faces of The Human Psyche 6

  7. May 2, 2012 Dr. Karmen Guevara Psychological Anatomy The Organisation of Experience Contribution 7

  8. Dr. Karmen Guevara May 2, 2012 The Organisation of Human Experience & The Internet • Projection • Expansion • Exponential • Difference • Fragmentation • Global • Virtual Realms • Exploratory • Digital Identity • Dimension • Digital Present • Digital Time 8

  9. Dr. Karmen Guevara May 2, 2012 Where Will It Lead? • Behaviours arising from digital omnipresent & omnipotent experiences? • Impact on intrinsic human values- morality, integrity, honour? • How will it extend? • Depth of expansion? • unknown realms? 9

  10. May 2, 2012 Dr. Karmen Guevara Psychological Anatomy Two Positions 10

  11. Dr. Karmen Guevara May 2, 2012 Fear & The Internet Impact on Implications fears? Drives Identity people Privacy away? New fears Policy stimulated Regulation Governance or created? 11

  12. May 2, 2012 Dr. Karmen Guevara The Psychology of Trust 12

  13. May 2, 2012 Dr. Karmen Guevara A Trusted Internet • Internet • Internet design identity layer focused on: • Owned & • Security protected • Privacy identities • Resilience • User control of information • Open • Holistic • Free • Participative • Controlled • Transparent 13

  14. May 2, 2012 Dr. Karmen Guevara Desire & The Internet Impact on Implications Desires? Technological Drives novel & demands? unexpected applications? Engineering requirements? Saturation points for innovate Internet use? 14

  15. May 2, 2012 Dr. Karmen Guevara The Psychology of Desire 15

  16. May 2, 2012 Dr. Karmen Guevara A Desired Internet 16

  17. May 2, 2012 Dr. Karmen Guevara Here, There & Everywhere Human Technology 17

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