Internet Marketing in the Cyprus Winery Sector 1.966 bln internet - PowerPoint PPT Presentation

Internet Marketing in the Cyprus Winery Sector

1.966 bln internet users world�wide

58.4% European penetration rate

1.3 bln searches per month on Google

Over 800 mln mobile internet users

9 out of 10 internet users use social media

Over 650 mln Facebook members

1 out of every 8 minutes online is on Facebook

64% of Facebook users are a fan of at least 1 company

This is your new business card

In order to compete online, a winery needs: 1. A visually attractive website 4. A link exchange strategy 2. A content management system (CMS) 5. Facebook company page 3. A website optimised for search (SEO) 6. A customer database

Basic Website Structure About Us News & Events • History • News • Family (people / sub1pages) • Events (exhibitions, tastings, etc.) • Technology Awards Products Cyprus Wines • Red Wines • History / Tradition • White Wines • Recent Developments • Rose Wines • EU Standards • Zivania • Recipes / Gastronomy • Commandaria • Wine & Food Pairings Vintage Notes Where to Find Us Terroir • Map & Directions • Varieties • Schedule of Events • Location (elevation, soil, etc.) • Contact Information • Plantings Links Sales • Cyprus Wine Council • Direct Sales • CTO Wine Routes • Store Locator • Patrick Skinner, etc.

Visual Attraction Less text / more graphics Fast to load Friendly on the eye Easy navigation structure Customised design Immediate user interaction

FIKARDOS WINERY ������������������ ������������������������������������� ���� �������� �� �� ����"� �� �!��"��#�$����� �� ��������! ����#���� �� ��"�� �� ���� %�&��'�� ��������������������������(�������'�'���� )**+�(�,��,����-.�/,�0�����1�&����2����,��(�����,��,� �������3������'�,�����/��/��,�������������,������� Bronze Medal Gold Medal 5 th Gold Medal 0����,������'�,������4� Chardonnay ���"����� Thessaloniki Cyprus Wine du Monde Wine Competition Contest FIKARDOS WINERY Ι PAPHOS CYPRUS Mesoyi Industrial Area PO Box 62200 8061 Paphos Cyprus Tel. +357�26�949�814 Fax +357�26�938�517 Email: fikardos@logos.cy.net

Content Management System 1. News & Events 3. Product Categories • Reds 1.1 Title (text) • Whites 1.2 Dateline (text) • Rose 1.3 Content (text) • Spirits 1.4 Photo & Gallery (image) 1.5 Link (html link) 4. People 1.6 Contact Information 1.1 Name (text) 1.2 Description (text) 2. Products 1.3 Photo & Gallery (image) 1.1 Title (text) 1.4 Parent Page (html link) 1.2 Content (text) 1.5 Contact Information (Email) 1.3 Photo & Gallery (image) 1.4 Related Products (names/links) 5. Vintage & Tasting 1.5 Drink with (text) 1.1 Year (numeric) 1.6 Technical info 1.2 Content (text) 1.7 Parent Category 1.3 Photo (image)

Search Engine Optimisation Cyprus holidays 37,100,000 Keyword searches on search engines (Google) are the most common methods of finding Cyprus hotels 29,800,000 information. Your site must be optimised. Cyprus flights 8,880,000 Cyprus Wines 2,110,000 Prominence ▪ Density ▪ Proximity Greek Wines 310,000 Traffic ▪ Inbound Links ▪ Navigation Structure Cypriot Wines 262,000

Linking & Link Exchange Inbound links are a key factor for search and for gaining traffic. The easiest means of getting this is posting on directories. Directories are usually free: avoid subscriptions. Wine Directories Cyprus Wine Products Council Articles Cyprus Directories Cyprus Chamber of Commerce & Industry Blogs

Facebook Company Page Setting up a company page on Facebook is free: If you don’t already have one, do it today. FB results are visible in search engines. Consolidate all addresses on a single application and invite as many “friends” as possible. 2 nd stage: FB advertising.

Customer Database Each winery has hundreds of business cards � Email news & events and email contacts. Consolidate on a single � Invite to Facebook application and start using them! � Send special offers

Start Today! New website with CMS: EUR 2,000 The main resource you have to invest is time. Facebook page: free Just as it takes time to develop excellent Linking: free wine, so will it take time to develop an Email campaigns: free excellent online marketing system

What to Plan Small Winery 1 /2months Email News 2 /day Directory Listing 1 /week New Content on Site 2 /day FB Friends 1 /month Wine Tastings 2 /month Winery Visits 1 /year FB Advertisements 1000 cases/yr Sales Target Cypriots, Expats in Cyprus and Tourists

You won’t get it perfect the first time

Philip Ammerman Navigator Consulting Partners LLP Garrick House ▪ 26127 Southampton Street London WC2E 7RS United Kingdom Tel +441 0207171718452 Fax +441207 71718401 GSM Greece: +(30) 697716621450 Skype: philipammerman Email: pga@navigator1consulting.com www.navigator1consulting.com