The North Asia CAPE presentation to VUW 2 July 2018
Overview CAPE | North Asia 1. Purpose and objectives; impact and outcomes 2. Business – gap analysis and response 3. Language and culture pathways (schools) 4. Building capability – students and graduates 5. Communications
Purpose and objectives CAPE | North Asia ‘Purpose • Contribute to the development of Asia Pacific knowledge and language skills in New Zealand; • Enhance economic, trade, political and cultural relationships within the region; • Excel nationally and internationally in their area of expertise, ensuring broad dissemination of knowledge and skills through collaborative processes; and • Help New Zealand be better prepared to “do business” and engage with the Asia Pacific region. ‘Objectives • To prepare New Zealanders to engage more competently with and do business with the countries of North Asia • To support and deepen New Zealanders’ knowledge and understanding of North Asia • To build New Zealanders’ language competence and cultural skills’
Impact and outcomes CAPE | North Asia • New Zealand companies and citizens are better prepared to do business with and engage with North Asia • More New Zealanders have appropriate Asian language and cultural skills • They can use their knowledge to enhance and leverage their relationships with China, Japan, and Korea • New Zealanders understand that cultural competence and the study of North Asian languages lead to business success • New Zealand builds stronger, more sustainable, respectful relationships with the countries of North Asia
Challenging metrics CAPE | North Asia • Performance metrics framework common to all CAPEs • Some metrics are CAPE-specific • Here’s a look at the pointy end of the North Asia CAPE performance measures
Impact Outcome area Measure Increased number of formal and informal Economic Narrative; case studies; data collection to enable year-on-year relationships between New Zealand and comparison of number of formal and informal relationships with the Asia-Pacific region North Asia. Enhanced relationships between New Economic and Number, scope, and impact of CAPE-brokered arrangements or Zealand and the Asia-Pacific region Commercial collaborative agreements. Business and trading success in the Economic and Annual survey of business participants in NA CAPE programmes to region, including but not limited to; Commercial assess extent to which their business activities in the region have • Establishment of new trading partners; increased as a result of their participation in CAPE programmes Increased business activity; and (tracking $$ value, number of new supplier arrangements, number • Increased revenue from import and of business deals, number of purchase orders, etc – noting that • export these data are commercially sensitive and consequently hard to obtain). We will seek commercial data on a ‘best endeavours’ basis, but will provide case studies of successful engagements as indications of commercial benefits.
NEEDS OF BUSINESSES INTERNATIONALISING IN NORTH ASIA Final Report 21 November 2017
Business needs CAPE | North Asia • Unmet needs • SMEs focus • Regions, not main centres • Overlooked industries (e.g. export education - schools as clients) • Tailor offerings to business needs – short, modular, practical, responsive, credible • Leverage university expertise and research • Use business leaders to deliver
Business offerings CAPE | North Asia • Modular short courses for businesses seeking to enter CJK markets • E-commerce in China • Export study tours • Business internships • Business culture training • Inter-cultural communication
Key partners for business • Export New Zealand and regional network CAPE | North Asia • Pacific Business Trust • NZTE • Education NZ • NZCCC • Asia NZ Foundation • Chambers of commerce and EDAs • CJK business councils • NZCTA, NZ China Council • JETRO, KOTRA, TECO • Waikato, Victoria, Otago Universities
Language pathways
Language and culture pathways (schools) • Schools engagement programme (delivered by University of Waikato) • Support of CJK languages in schools, post-ALLiS (delivered by ILEP) • Support of Korean language in schools (with Korean Education Centre) • School-to-school partnerships into China (delivered by Waikato) • Mandarin Teacher Assistants pilot • Language students leadership conference • Language and culture knowledge-sharing (delivered by Otago)
Building capability – students & graduates CAPE | North Asia • Internships to Taiwan (delivered with TECO) • Internships to CJK • Young Entrepreneurs to China (delivered with ANZF) • Business translation internships for gaming companies (UoA) • Study tours to CJK for university- level language students
How to get involved CAPE | North Asia • Projects that will help us achieve specific impacts and outcomes • Small business case template on website (up to $50,000) • https://northasiacape.org.nz/resources/ • Contact Laura Bunting, Programme Officer, or me to discuss • L.bunting@auckland.ac.nz • A.french@auckland.ac.nz
www.northasiacape.org.nz Twitter: northasiacape
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